New Google Analytics Features Rolling Out
Ian Lurie Dec 12 2007
Google Analytics is getting ready to roll out some cool new stuff. Looks like they’ve started. I went in to check the stats for my blog, and can now compare two metrics:
This kind of comparison is very valuable. With it, you can check to see if, say, pageviews/visit remain stable with visits increase. If they stay stable, then visitor quality is pretty solid. If pageviews per visit plunge as daily visitors rise, you’re attracting the wrong visitors:
Even snazzier: You can compare data for a single traffic source, segment or event type to data for the entire site:
This kind of at-a-glance comparison can help you see if specific marketing vehicles are outperforming your overall campaign.
I’m sure more stuff is on the way, probably very soon. Check the Google Analytics Blog in the next day or so. I’ll keep digging and post more as I see it, too.
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More