Ian Lurie // Dec 12 2007
Google Analytics is getting ready to roll out some cool new stuff. Looks like they’ve started. I went in to check the stats for my blog, and can now compare two metrics:
This kind of comparison is very valuable. With it, you can check to see if, say, pageviews/visit remain stable with visits increase. If they stay stable, then visitor quality is pretty solid. If pageviews per visit plunge as daily visitors rise, you’re attracting the wrong visitors:
Even snazzier: You can compare data for a single traffic source, segment or event type to data for the entire site:
This kind of at-a-glance comparison can help you see if specific marketing vehicles are outperforming your overall campaign.
I’m sure more stuff is on the way, probably very soon. Check the Google Analytics Blog in the next day or so. I’ll keep digging and post more as I see it, too.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More