Internet Marketing Tools Ranked. Conclusion? Search Rocks.

by Ian Lurie 13 Sep, 2007

This tool should help you decide the internet marketing medium (organic search, pay per click, e-mail, banners, etc.) on which you should focus first: You can download it in PDF format here. How I Created It I’ve spent the last year collecting data from various client sites. I averaged sales, conversion rates and time-to-conversion across… Read More


Pythia Analytics Hits 2000th site

by Ian Lurie 12 Sep, 2007

Just a brief brag: The analytics tool I’ve been building a bit at a time, Pythia Analytics, is now tracking just over 2000 sites. Woo hoo! Coming soon: User accounts Google data Google analytics tie-in


Measurable Goals: Key Performance Indicators For Your Web Site

by Ian Lurie 14 Aug, 2007

There’s a lot more to successful internet marketing than a sale, or a lead. Your ‘key performance indicators’ (KPIs, for short) measure your site’s contribution to success in other channels. And they measure your site’s drip-drip-drip effect as it grows your organization. Sometimes it’s hard to know what ‘success’ is. And you can’t figure out… Read More


Social Media Voyeurism – Stalking eMomsAtHome

by Ian Lurie 9 Aug, 2007

I am a social media stalker. I admit it. Thankfully that breaks no laws, and I’m allowed to use tools like Pythia (disclosure – I built it) to snoop now and then. I’ve been watching what happens on Wendy’s eMomsAtHome over the last few weeks. Note the big surge in Bloglines mentions: Wow. And, just… Read More


Know What Your Customers Want: Analyze Internal Search Data With Google Analytics

by Ian Lurie 31 Jul, 2007

I’ve seen conversion rates jump by as much as 20% on sites tailored to internal search phrases. To accomplish that, though, you need to know your site’s internal search data. What’s internal search data? If you know what your customers search for on your site, you can deliver more of what they want. Here’s how… Read More


Google Analytics Down For the Count

by Ian Lurie 30 Jul, 2007

Update: Starting to see some data now. According to the Google Analytics Blog, they’re making progress. Update:From the Google Analytics Blog – “Temporary Reporting Delay Since Saturday Night”. Google reports they are updating accounts right now. All data was stored. The reports just weren’t updated. That’s the best case, I guess, given the circumstances. They… Read More


Because A Shameless Plug Is OK Now and Then

by Ian Lurie 26 Jul, 2007

My company just started offering Google Analytics consulting. There, I said it, after 5 days of pondering whether I should or not. I’ll go back to our regularly scheduled programming now.


Google Analytics Tutorials: All Together

by Ian Lurie 16 Jul, 2007

Purely for organizational purposes, I’ve pulled all the tutorials together in one place: Install Google Analytics Site Search in 5 Steps Analyze Internal Search Data With Google Analytics – Now superseded by the tutorial above. Data discovery with Google Analytics 2.0 Google Analytics Tutorial 1: Setting Up Google Analytics Tutorial 2: Essential Stats Google Analytics… Read More


Page Views Live! I’ll Bet You Lunch.

by Ian Lurie 9 Jul, 2007

Hey Steve: Page views still have value. I’ll bet you lunch on it. Steve Rubel just posted ‘The Page View Is Officially Dead‘, based on the news that Nielsen NetRatings will no longer use page views as a metric. Total time on site is a far better measure of attention. Or is it? A lousy… Read More


Introducing Pythia: Social Analytics

by Ian Lurie 2 Jul, 2007

We’ve just launched a free social media analytics tool. It’s called Pythia. The free version of Pythia measures your marketing campaigns based on several metrics: Links pointing to your site, according to Yahoo!. Pages from your site in the Yahoo! index. Links pointing to your site, according to Technorati. Posts mentioning your site, according to… Read More