Tear Up Your Web Stats: One Analytics-Free Week

by Ian Lurie 29 Jun, 2007

Analytics is great. Now stop using it for a week. The beauty of internet marketing is that you can measure everything. But that’s also its curse. I see more and more companies who won’t move an inch without hard data. That’s shortsighted, and ignores the fact that marketing is for human beings, by human beings.… Read More


Case Study: PR Boosts Search Marketing Efforts

by Ian Lurie 22 Jun, 2007

Public relations campaigns pay off in search. Proof: added 1500+ links in a single day. On June 20, Veoh announced release of their new product, Veoh TV. The media reception was strong. And that lead to explosive link growth: Next time you’re tempted to trim that PR budget, don’t. It pays off across the… Read More


Google Analytics Tutorial: Version 2

by Ian Lurie 15 Jun, 2007

Google Analytics 2.0 has some great upgrades. The best ones, though, center around easier data exploration and discovery. Avinash has some great pointers, and I’ve finally done an video tutorial about it: Online Videos by You might want to keep count. I believe I said ‘notice’ at least 100 times…


Navigation Analysis with Google Analytics

by Ian Lurie 29 May, 2007

Joy asked how you can use Google Analytics to track exactly what users do when they get to your site. There are a few tools in Google Analytics that let you research how folks move through your site: Navigation Summary Click Content > Overview > Navigation Summary: You’ll see a screen that looks like this:… Read More


Google Analytics 2.0

by Ian Lurie 8 May, 2007

Google is rolling out a new version of Google Analytics. If you have an Analytics account, you should be upgraded in the next couple of weeks. The new look and feel is much friendlier: But the coolest changes, in my opinion, are: Customizable dashboards. Automatically e-mailed reports. Easier date range selection. Google is billing this… Read More


Analytics Versus Reporting

by Ian Lurie 8 May, 2007

I’ve just started contributing a bit to the Wikipedia article on Web Analytics. My main focus right now: The difference between web analytics and web traffic reporting. To me: Analytics is the practice of analysis, where a person looks at data and attempts to draw useful conclusions. Traffic reporting is usually done by software, like… Read More


5000% ROI Increase With Analytics

by Ian Lurie 7 May, 2007

Jeremiah interviewed Avinash Kaushik, who reports that adding a person to manage web analytics can increase ROI as much as 5000%. Duh. Drive down the road with your eyes closed. How far do you get? (please don’t – it’s just a metaphor) Now drive down the road with your eyes open. You get farther, right?… Read More


ClickTale: Attention Analytics, Finally!

by Ian Lurie 1 May, 2007

ClickTale has just launched the beta version of their analytics tool, and I got a peek. In short, it’s a winner. Imagine watching how someone actually scrolls through a page on your site. Then imagine seeing exactly what gets the most attention, and where your users give up or convert. That’s ClickTale. ClickTale records user… Read More


7 Things Most Web Analytics Packages Can Tell You

by Ian Lurie 18 Apr, 2007

Where people are coming from (what web site). What keywords they use to find you. Which pages on your site are most popular. Which pages on your site drive people away. How much time visitors spend on your site. How many people come to your site. Which days of the week are the busiest. There… Read More


Google Website Optimizer Now Available

by Ian Lurie 6 Apr, 2007

Google has taken their Website Optimizer out of beta. Or at least, they’ve made it available to everyone. At its simplest, Website Optimizer helps you test and measure different web page headlines, graphics, copy, etc. against each other. Here’s a quick overview: Say you’re wondering whether one headline will generate more leads than another. You’re… Read More