Google Analytics Tutorial 6: Visitor Segmentation

by Ian Lurie 29 Mar, 2007

I haven’t forgotten about the video tutorials, I promise. Here’s the latest, in which I go over Google Analytics’ cool visitor segmentation feature. Before you watch, note that my brain shut down for part of the tutorial, and I made at least four mistakes when typing in the javascript code – don’t use the example… Read More

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Better Sales From Faster Download Speeds

by Ian Lurie 27 Mar, 2007

Seems like a no-brainer: A faster-loading site will increase conversions. But do you know how much more you can earn if your site loads in 4 seconds instead of, say, 10? We made a change to a client’s site yesterday that reduced page loads by 6 seconds. Sales doubled. They doubled. Folks often tell me… Read More


Google Analytics Video Tutorial 3: A Correction

by Ian Lurie 13 Mar, 2007

Justin pointed out an error I’d made in Google Analytics Tutorial 3: I wanted to bring up one point re: Tutorial #3. In the video you show how to cross segment referral traffic based on Content. I think this part of the video may be a bit off. When I cross segment my Referring Source… Read More

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Google Analytics Video Tutorial 5: Search Analytics

by Ian Lurie 12 Mar, 2007

While we wait for my goal tracking data to percolate a bit, I’ve reviewed some of the practical ways you can use Google Analytics to measure search engine optimization & paid search efforts. This lesson includes: Interpreting keyword data. Judging the value of keywords against each other. Placing keyword and search traffic in the context… Read More


Use Analytics To Adjust Your Site: An Example

by Ian Lurie 10 Mar, 2007

The amount of time folks spend on a page may tell you something’s wrong. So, why does this video have an average view time of 1:30, when the others all average 4 minutes or more? I’m guessing three possible reasons: I don’t have a large-size, downloadable video available for download. So, I’m going to replace… Read More


Google Analytics Tutorial 4: Working With Goals

by Ian Lurie 2 Mar, 2007

Never let it be said that I don’t observe & adjust! Almost 100% of those who’ve contacted me since I started doing these has asked for a presentation on using goals. This is my first crack at it. In this video, I review: What a goal really is. Different kinds of goals. How to set… Read More

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Google Analytics Tutorial 3: Digging Deeper

by Ian Lurie 27 Feb, 2007

At long last, here’s installment 3 of my Google Analytics tutorials. Please excuse some very choppy editing – I had to get rid of various coughs, sneezes and other viral sounds you just didn’t need to hear. In it, I talk about the analysis menu and using it to: Learn where people who view a… Read More


Tutorials, Seminars and Such

by Ian Lurie 25 Feb, 2007

I’m supposed to be recording my next Google Analytics Tutorial today. However, reality intervened: My wife went out of town for 8 days (Mexico) with friends. 6 hours after I waved goodbye, both kids came down with the flu. They then gave it to me. My wife got home last night after 8 days of… Read More


Pageviews are dead? 4 Other Must-Have Attention Metrics

by Ian Lurie 16 Feb, 2007

I’m not 100% sure I agree that pageviews are dead, but folks sure are talking about it a lot. Pageviews have long been seen as the best measure of audience attention and loyalty. But the advent of AJAX and other technologies let visitors browse content without loading a new page. That, in turn, means that… Read More

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Google Analytics Video Tutorial 2: Essential Stats

by Ian Lurie 15 Feb, 2007

Last time, I went over how to set up your Google Analytics account. This time, I’ll discuss the four essential statistics that, no matter what, you must keep an eye on in Google Analytics: