kwassassination Analytics

All I want for Christmas is my keywords back

by Ian Lurie 13 Dec, 2011

I’d promised myself I’d stop ranting about Google’s ongoing analytics assassination. But I checked my data for this blog, today, and I’m missing 19.5% of my keyword data: Google. What. The. Hell. I know, I know: I’m supposed to use Google Webmaster Tools to look at search queries. So, I toddle over there and take… Read More

googlerealtime Analytics

5 cool uses for Google Real-Time Analytics

by Ian Lurie 10 Nov, 2011

Google Analytics now has this cool, real-time stats dashboard. At first, I thought it was just fluff—something to use up my spare 2 minutes/day. But, it’s really handy. I’ve found five good uses for it so far: Test social media posts in real time: Send out a tweet, and then watch the result. Send a… Read More

Analytics

Opportunity Analysis using Multi-Channel Funnels

by Michael Wiegand 29 Sep, 2011

Multi-Channel Funnels (MCF) can provide a lot of valuable data about the entire multi-touch conversion process. But the most common question I’ve heard from people in this industry is – okay, but what do I do with this? Today I’m going to step through using MCF for opportunity analysis both in Paid Search and Organic… Read More

gspreadsheetsample Analytics

SEO/social reporting with Google Spreadsheets

by Ian Lurie 23 Sep, 2011

I was sure I’d get crushed by a falling NASA satellite today. It didn’t happen, but it was very motivating. I completed my legacy to the marketing world: A Google Spreadsheet that automatically grabs everything from Linkscape data to Google Analytics numbers to Twitter follower counts. It’s purty: More important, I’ve provided a link to… Read More

seo-balanced-month Analytics

SEO statistics: Predicting traffic growth

by Ian Lurie 7 Sep, 2011

Prospective clients always want to know: What kind of impact will SEO have? How much traffic will I get? I’m an empirical guy. I want to give an answer. But based on what? Well, I did some serious digging into traffic patterns over time across 200 Portent clients, and I have some answers. Warning: This… Read More

Objects collection: Stethoscope Analytics

Google analytics video: Diagnosing lost SEO keywords

by Ian Lurie 12 Aug, 2011

Since I ranted about internet marketing training yesterday, I thought I’d post a video I just did for the team. This one’s a really quick look at Google Analytics, and how to do a fast analysis of lost organic search traffic: Quickly find and diagnose lost keyword-specific traffic in Google Analytics. I never build these… Read More

Analytics

the Advanced Google Analytics Cheat Sheet

by Matt Gratt 24 Jun, 2011

Google Analytics is Hard Google Analytics is tricky. There are cookies, utm_codes, and lots of counterintuitive definitions. As Kanye West would say, “It’s enough to drive a sane man biz-erk.” Can’t Someone Put This All in One Place? When I was studying for the Google Analytics Individual Qualification, I was overwhelmed by the number of… Read More

Analytics

10 kick-ass features in Google Analytics v5

by Ian Lurie 23 Jun, 2011

It’s no secret I’m a Google Analytics fan. But Google Analytics version 5, coming soon to a browser near you, addresses some major shortcomings. Here are ten features you’ll want to check out, the moment they’re available: 1: Multi-touch attribution Important note: This is a separate beta and is rolling out on its own. So… Read More

ian-tame-analytics Analytics

Tame Google Analytics on AppSumo Today

by Elizabeth Marsten 15 Jun, 2011

Yep, today only, Ian’s Tame Google Analytics ebook is on AppSumo for just $10. That’s a 41% savings! What You Get Buy this e-book and learn how to: Set up Google Analytics Define business goals Set up tracking for those goals in Google Analytics Calculate the $ value of one visitor to your web site… Read More

Analytics

Linkscape + Google Spreadsheets. Together, at last.

by Ian Lurie 28 Apr, 2011

First, a brief interlude: AUUUUUUUUUUUUUUUUUUUGGGGHHH OK. I’m good now. Primal scream complete. The documentation for Google App Scripts is… less than perfect. So I have to start by thanking Tom Critchlow of Distilled. He sent me the initial script that made Google Spreadsheets play well with the LinkScape API. Otherwise, I’d be in a small,… Read More