The Portent Blog

ian-tame-analytics Analytics

15 Jun, 2011

Tame Google Analytics on AppSumo Today

By Elizabeth Marsten

Yep, today only, Ian’s Tame Google Analytics ebook is on AppSumo for just $10. That’s a 41% savings! What You Get Buy this e-book and learn how to: Set up Google Analytics Define business goals Set up tracking for those goals in Google Analytics Calculate the $ value of one visitor to your web site… Read More

Analytics

28 Apr, 2011

Linkscape + Google Spreadsheets. Together, at last.

By Ian Lurie

First, a brief interlude: AUUUUUUUUUUUUUUUUUUUGGGGHHH OK. I’m good now. Primal scream complete. The documentation for Google App Scripts is… less than perfect. So I have to start by thanking Tom Critchlow of Distilled. He sent me the initial script that made Google Spreadsheets play well with the LinkScape API. Otherwise, I’d be in a small,… Read More

google devs Analytics

8 Apr, 2011

Google Apps Script Tip #1: Finding the last row

By Ian Lurie

I’ve been building some custom reports for Portent in Google Spreadsheets. They do fun stuff like grab Google Analytics data, insert data from other APIs and such. One thing that nearly drove me batty, though, was figuring out how to automatically add a new row below the last row with data. Turns out, Google App… Read More

Analytics

9 Mar, 2011

New Hootsuite Analytics Reporting: First look

By Ian Lurie

Hootsuite just launched a new analytics tool, and it’s pretty slick. It doesn’t do anything new, but it integrates Hootsuite, Google Analytics and other data in a really elegant, white-label-able interface. Cool features include: Nice PDF report export; Basic branding: Put in your logo, contact info; Track Google Analytics against retweets; Track Facebook likes/unlikes all… Read More

Analytics

2 Mar, 2011

The perfect internet marketing dashboard

By Ian Lurie

I want the perfect marketing dashboard. But I can never seem to find it. Here’s what it needs to look like: Why is that so hard? If I’m missing something, let me know.

Analytics

11 Feb, 2011

Studying for the Google Analytics IQ Exam

By Michael Wiegand

I cannot lie – The prospect of taking the Google Analytics Certification Test intimidated me. I know my way around Google Analytics well. I counsel clients. But Google has this way of concocting test questions that are just odd enough to make you question your answers. Would there be lots of questions on the code… Read More

Analytics

21 Jan, 2011

Sorry, but your charts are ugly

By Ian Lurie

I once got fired for improving sales 300%. I showed a client a report. It was awesome and I was dang proud of the results. The report read like this: Sales from organic search last year were $50,000. Sales from organic search this year were $150,000. Sales from PPC last year were $60,000, against a… Read More

Analytics

20 Jan, 2011

Lessons in Twitter community building, by Kevin Hillstrom

By Ian Lurie

Kevin Hillstrom is my analytical idol. So, when I bought a copy of his e-book, Twitter Hashtag Analysis a few weeks back, I was mostly looking for hashtag analysis techniques. But I got a huge bonus: This great e-book is a blueprint for Twitter community building. Hillstrom based his e-book on analysis of activity in… Read More

Analytics

17 Nov, 2010

Advanced Segment Tutorial #1 – Keyword Groups

By Michael Wiegand

I’m Michael Wiegand, resident Analytics nerd at Portent. Let’s be honest: With a slew of new Google Analytics features being launched every 6-12 months, it can make your head spin just keeping up, let alone finding a practical application for them. In this monthly series, I’ll tackle making sense of one of the more powerful… Read More

inpage analytics Analytics

12 Nov, 2010

Why Google’s new in-page analytics sorta sucks: A video

By Ian Lurie

I lie at the beginning of this video. I say that there are some things I love about Google Analytics’ new ‘in-page analytics’ feature. Truth is, I hate it. You know I’m a fan of all things Google Analytics, but man, this one stinks up the joint like a rotting pig carcass. Watch the video… Read More

Analytics

9 Nov, 2010

Why Toolbar PageRank is Worthless

By Ian Lurie

Soooo, a few readers asked me why I don’t use PageRank as a statistic. I thought about writing a long, angry, ranty post about Toolbar PageRank, bank bailouts and the moron on NPR today who said the USA has reduced its carbon emissions since 2000, etc. etc. but stopped myself. Instead, I’ve got a nice… Read More

Analytics

8 Nov, 2010

In web analytics, everything is relative

By Ian Lurie

What’s a good bounce rate for my web site? I get that kind of question a lot. What’s a ‘good’ bounce rate? A ‘good’ time on site? The answer, I’m afraid, is: Better than your current bounce rate. Better than your current time on site. In web analytics, it’s best to focus on your own… Read More

seo analytics Analytics

4 Nov, 2010

5 SEO metrics I gotta have

By Ian Lurie

I’m on #seochat tonight. I’m super-excited about it, so I’ve been scribbling notes for anticipated questions. The topic, which I’ve actually talked about before, is SEO analytics. For me, there are five crucial SEO metrics. If you don’t have these, hang it up: Key phrase diversity. The number of unique phrases driving traffic to your… Read More

Analytics

8 Oct, 2010

New ebook: The Fat Free Guide to Google Analytics

By Ian Lurie

I just finished writing The Fat Free Guide to Google Analytics. You should buy it. Now would be good. It’s chock-full of analytical goodness, including info on: Calculating the value of one visitor to your web site; Setting up goals in Google Analytics; Interpreting analytics data. I worked hard to make this a super-practical, easy-to-apply… Read More

analytics 101 Analytics

30 Jun, 2010

SEO Analytics 101

By Ian Lurie

I’m scrambling to complete the SEO training portion of the Fat Free Guide for release tomorrow. In the mean time, here’s a video that’s going to be attached to the ‘Analytics 101′ lesson: An overview of four basic SEO metrics, what they mean, and how to track them in Google Analytics. Related stuff Sign up… Read More