Analytics

Michael Wiegand 29 Sep, 2011

Opportunity Analysis using Multi-Channel Funnels

Multi-Channel Funnels (MCF) can provide a lot of valuable data about the entire multi-touch conversion process. But the most common question I’ve heard from people in this industry is – okay, but what do I do with this? Today I’m going to step through using MCF for opportunity analysis both in Paid Search and Organic… Read More

gspreadsheetsample Analytics

Ian Lurie 23 Sep, 2011

SEO/social reporting with Google Spreadsheets

I was sure I’d get crushed by a falling NASA satellite today. It didn’t happen, but it was very motivating. I completed my legacy to the marketing world: A Google Spreadsheet that automatically grabs everything from Linkscape data to Google Analytics numbers to Twitter follower counts. It’s purty: More important, I’ve provided a link to… Read More

seo-balanced-month Analytics

Ian Lurie 7 Sep, 2011

SEO statistics: Predicting traffic growth

Prospective clients always want to know: What kind of impact will SEO have? How much traffic will I get? I’m an empirical guy. I want to give an answer. But based on what? Well, I did some serious digging into traffic patterns over time across 200 Portent clients, and I have some answers. Warning: This… Read More

Objects collection: Stethoscope Analytics

Ian Lurie 12 Aug, 2011

Google analytics video: Diagnosing lost SEO keywords

Since I ranted about internet marketing training yesterday, I thought I’d post a video I just did for the team. This one’s a really quick look at Google Analytics, and how to do a fast analysis of lost organic search traffic: Quickly find and diagnose lost keyword-specific traffic in Google Analytics. I never build these… Read More

Analytics

Matt Gratt 24 Jun, 2011

the Advanced Google Analytics Cheat Sheet

Google Analytics is Hard Google Analytics is tricky. There are cookies, utm_codes, and lots of counterintuitive definitions. As Kanye West would say, “It’s enough to drive a sane man biz-erk.” Can’t Someone Put This All in One Place? When I was studying for the Google Analytics Individual Qualification, I was overwhelmed by the number of… Read More

Analytics

Ian Lurie 23 Jun, 2011

10 kick-ass features in Google Analytics v5

It’s no secret I’m a Google Analytics fan. But Google Analytics version 5, coming soon to a browser near you, addresses some major shortcomings. Here are ten features you’ll want to check out, the moment they’re available: 1: Multi-touch attribution Important note: This is a separate beta and is rolling out on its own. So… Read More

ian-tame-analytics Analytics

Elizabeth Marsten 15 Jun, 2011

Tame Google Analytics on AppSumo Today

Yep, today only, Ian’s Tame Google Analytics ebook is on AppSumo for just $10. That’s a 41% savings! What You Get Buy this e-book and learn how to: Set up Google Analytics Define business goals Set up tracking for those goals in Google Analytics Calculate the $ value of one visitor to your web site… Read More

Analytics

Ian Lurie 28 Apr, 2011

Linkscape + Google Spreadsheets. Together, at last.

First, a brief interlude: AUUUUUUUUUUUUUUUUUUUGGGGHHH OK. I’m good now. Primal scream complete. The documentation for Google App Scripts is… less than perfect. So I have to start by thanking Tom Critchlow of Distilled. He sent me the initial script that made Google Spreadsheets play well with the LinkScape API. Otherwise, I’d be in a small,… Read More

google devs Analytics

Ian Lurie 8 Apr, 2011

Google Apps Script Tip #1: Finding the last row

I’ve been building some custom reports for Portent in Google Spreadsheets. They do fun stuff like grab Google Analytics data, insert data from other APIs and such. One thing that nearly drove me batty, though, was figuring out how to automatically add a new row below the last row with data. Turns out, Google App… Read More

Analytics

Ian Lurie 9 Mar, 2011

New Hootsuite Analytics Reporting: First look

Hootsuite just launched a new analytics tool, and it’s pretty slick. It doesn’t do anything new, but it integrates Hootsuite, Google Analytics and other data in a really elegant, white-label-able interface. Cool features include: Nice PDF report export; Basic branding: Put in your logo, contact info; Track Google Analytics against retweets; Track Facebook likes/unlikes all… Read More