the stats Analytics

Ian Lurie 7 May, 2010

Google Analytics Tutorial: Basic Stats (version 2)

This is an updated version of a Google Analytics Tutorial I did waaaay back in 2007 or so. You know, back in the days when the American Dollar could still buy a loaf of bread in Canada. I cover unique visitors, pageviews and engagement stats, as well as referring traffic data. This new version uses… Read More


Ian Lurie 28 Apr, 2010

Measuring social media response with

Social media leads to dispersed messaging. In as little as an hour, you can end up sending out a few Tweets, hitting Facebook with updates, writing a blog post and submitting to Behance. Plus, as folks pass those links around, they may use their own URL shorteners, removing any tracking codes you’ve added. The bastards.… Read More

sample-log-file Analytics

Ian Lurie 25 Mar, 2010

How to: Read a web site log file

Sooner or later, if you’re a real internet marketing nerd, you’re going to have to learn to read a web server log file. Sorry, but it’s true. There’s data in there that you simply cannot get anywhere else. Earlier this week, I wrote about using grep to survey web server log files for SEO-related data.… Read More


Ian Lurie 24 Mar, 2010

Google Analytics on the fritz

It’s not just you. Google Analytics is timing out, running slowly and generally being a nightmare this morning. There are widespread reports from Europe to the US that Google Analytics’ reporting interface is loading slowly. I haven’t even been able to load a report. Just making sure you know you’re not going crazy. It doesn’t… Read More

stoneage Analytics

Ian Lurie 10 Mar, 2010

How to: Get SEO analytics beyond the stone age

The biggest mistake I see SEO’s make: They focus on keywords first and foremost, ignoring opportunities that exist right in their own analytics data. This is my presentation from SMX West 2010, where I talk about analytics strategies for SEO. It’ll help you get out of the keyword abyss. I added text so that it… Read More

attribution2 Analytics

Ian Lurie 3 Mar, 2010

Attribution: Part 2 – Connecting the dots

This post is somewhat advanced – I geek out quite a bit. If you don’t know what a server log file is, read about that, first, then come back. Yesterday I explained why, in internet marketing, attribution is a mind-sucking pain in the ass. Not very satisfying, I know, because all I said was “This… Read More

president-career-suckage Analytics

Ian Lurie 2 Mar, 2010

Attribution: Part 1 – why it sucks to be President

The worst job in the world? President. I’d rather be a telemarketer (been there, done that). It’s not the assassination threats, or the constant hounding by the press, or the fact that you can blow up the earth about 40 times over. It’s about attribution. You get ‘credit’ for things that go wrong, and no… Read More

installation Analytics

Ian Lurie 26 Feb, 2010

Google Analytics Tutorial Redux: Installation (with commentary)

This video is now out of date. See the latest GA install tutorial here. Soooooo, I started this tutorial with every intention of being serious. But it’s been a long week, I was up at 4:30 AM and I had Evan in the tutorial. Things went downhill fast. Regardless, it still shows you how to… Read More

google-analytics-cheatsheet Analytics

Ian Lurie 17 Jan, 2010

The Google Analytics Cheatsheet

I’m an idiot. Last week, someone commented on a post I wrote for SEOMOZ’s YouMOZ service that they’d like a Google Analytics Cheatsheet. I wrote back “OK, I’ll do it.” Guess what? Google Analytics has a ton of features. And even more tricks and hacks that folks have developed over the years. So this 2-page… Read More

mozblog invisible pages Analytics

Ian Lurie 13 Jan, 2010

Find the pages search engines can’t with Google Analytics

I just published a new post up on SEOMOZ’s YouMOZ. It’s worth a read if you’re looking for a way to find pages on your site that have not received any clicks from organic search. Find Invisible Pages Using Google Analytics


Ian Lurie 11 Jan, 2010

This is not a porn site: My review of referring keywords

Seriously, this is not, and never has been, an ‘adult’ site. K? You’re wondering why I even have to say that? Well, today I innocently took a glance at my Google Analytics referring keyword report, and look at my #1 keyword for the last 30 days: I thought maybe that was some kind of organization… Read More


Ian Lurie 31 Dec, 2009

Analytics: Why you still need those log files

You may think that, with Google Analytics, you don’t need your server log files any more. Or, as someone who runs a web site for your business, you may not even know what log files are. They’re redundant, right? Wrong. You still need those log files! What’s a log file? Whoa there, you say. Ian,… Read More

google-analytics-entrance-keywords Analytics

Ian Lurie 11 Nov, 2009

Analytics-Driven SEO: A lesson in 4 steps

I’m speaking at Pubcon tomorrow in the Real-World Content Creation Tactics session. I’m going to focus on how you avoid destroying copy with SEO, and how to do great analytics-centric SEO. If you know me, you know I rehearse, in part, by writing. So here you go – a preview of tomorrow’s talk. “Write good… Read More

feedburner-reach Analytics

Ian Lurie 12 Oct, 2009

3 Feedburner Engagement Stats You Must Follow

This post assumes you’re a Feedburner user. If you’re not, here’s the short version: Feedburner gives you a bunch of free tools to enhance your site’s RSS feed. You can read more and get set up (for free) here. Everyone brags about their Feedburner subscriber numbers. Too bad those don’t really tell you squat. The… Read More


Ian Lurie 12 May, 2009

27 Steps to Successful Analytics

It’s not that bad, I swear! 27 easy little steps that will take you from the day the boss pokes her head into your office and says “Hey, I think we need analytics” to the night you get Employee of the Year for leading a company-wide turnaround. Establish from the start that analytics is not… Read More