Ian Lurie 16 Mar, 2008
Friday, someone told me it’s hard to convince folks they need to use multivariate testing in their internet marketing campaigns. Once my mouth closed, I decided to write this post. What Multivariate Testing Is If you already know, you can skip down to why you need it, below. I can’t define it without twisting my… Read More
Ian Lurie 12 Mar, 2008
I am so, so, so tired of ‘experts’ telling me that things like podcasts, social media or other, harder-to-quantify online media are “hard to measure”. Bull. The most difficult-to-measure online asset is far, far easier to measure than the best offline one. More Measurable Than Any Traditional Media Corporations have blown ridiculous amounts of cash… Read More
Ian Lurie 11 Mar, 2008
Here’s the slides from my SEMPDX Presentation, ‘Search Marketing Analytics’, for those who needed them: | View | Upload your own What I Talked About It was a 10-minute presentation, with a few very basic points: Reports do not equal analytics. Analytics mean you did the work of analysis. At a minimum, you want to… Read More
Ian Lurie 22 Feb, 2008
Google Analytics, Omniture, WebSideStory and other major analytics packages use tagging. They’re all worth spit if you don’t take advantage of it. This week I’ve had three clients nearly pop blood vessels over improper tagging by their teams. I thought a practical tutorial might be in order. Why? Without tagging, the software can’t accurately track… Read More
Ian Lurie 29 Jan, 2008
There’s an internet marketing metric you’re not watching, but you should be. You’re tracking visitors. You’re tracking pageviews. Hopefully, you’re even tracking keywords and conversions. But are you tracking bounce rate? Bounce Rate is the percentage of visitors leaving your site after viewing only the page on which they landed. If I visit your site,… Read More
Ian Lurie 16 Jan, 2008
If you’re using Google Analytics, Google Adwords and ‘auto-tagging’, you may have noticed that your numbers suddenly dropped: It’s not you. We’ve researched this and contacted Google. Here’s what we found out: Apparently, this is only occurring for folks using auto-tagging. If you’re using UTM codes, you’re fine. Google is aware of the problem and… Read More
Ian Lurie 12 Dec, 2007
Google Analytics is getting ready to roll out some cool new stuff. Looks like they’ve started. I went in to check the stats for my blog, and can now compare two metrics: This kind of comparison is very valuable. With it, you can check to see if, say, pageviews/visit remain stable with visits increase. If… Read More
Ian Lurie 9 Dec, 2007
SEO and Social Media support each other: Higher rankings mean more visitors and more bloggers writing about you. More bloggers writing about you translates to more links, which in turn improve your rankings.
It’s easy to say, but hard to prove. The next time your boss/client is asking you why they should spend any time on social media (or SEO), show them this:
Ian Lurie 8 Nov, 2007
â€œHow do you know your Internet Marketing is working, if there is no CPA?â€
I use several different metrics:
- Pageviews / Visit
- Time on site
- Non-CPA conversions, like e-mail newsletter signups
- Segments defined by complete reads of specific site sections, etc.
Ian Lurie 5 Nov, 2007
Yesterday I explained how to set up Google Analytics new site search feature in five steps. For that little bit of work, the site search reports provide lots of great data. Here are some of highlights. After you’ve set up site search, you’ll find a new item under ‘Content’ – ‘Site Search': That displays the… Read More
Ian Lurie 4 Nov, 2007
Google Analytics now includes onsite search tracking. You can install it in just five steps.
This tutorial will show you how.
Ian Lurie 30 Oct, 2007
Note: I’m doing some final prep work for my SMX presentation tomorrow. Well, actually I’m sitting here in a daze after a good Swedish beer, trying to stay awake until 9 PM local time. But I’m rehearsing, too, and I often get my thoughts straight by writing about it, first. If you have a moment,… Read More
Portent Staff 24 Oct, 2007
Darwin, Cyberspace, and Oprah’s Book Club Note from Ian: Jade is senior copywriter and creative lead at my company. Like me, she often wonders if we should take people’s internet connections away… If author Francis Bellamy* lived today, the Pledge of Allegiance would probably be changed to read “and flickr and facebook for all.” Indeed,… Read More
Ian Lurie 19 Oct, 2007
A nice way to end the week. My company is officially a Google Analytics Authorized Consultant. Pretty prestigious company, and there are only 14 of us in North America. Hopefully this will mean more cool tutorials on new features right when they come out.
Ian Lurie 16 Oct, 2007
Google has announced a new version of Google Analytics. They’ll be rolling out the new features over the next several weeks, and they sound great: Tracking for outgoing clicks without tagging. Until now, you’ve had to hand-tag links away from your site if you wanted to track clicks on those links. Not any more. Rich… Read More