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Keyword Analytics In Google Analytics: 5 Minute Video

by Ian Lurie 18 Mar, 2009

My second installment of the 5-minute tutorial series is Keyword Analytics in Google Analytics. Harrison, my son, had his video podcast debut. Alas, he spent at least 1/2 the podcast making faces and trying to get me to crack up, which he’s far too good at. So if I sound a bit distracted, blame him.… Read More

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Google Analytics Tutorial: Referrer Analytics

by Ian Lurie 12 Mar, 2009

I just completed what I hope will be the first of many 5-minute video tutorials. This one is about Referrer Analytics using Google Analytics. It replaces an older tutorial that used the old Google Analytics interface. In it, I describe how to figure out: Who’s sending traffic to your site. Specific pages on other sites… Read More

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Web Analytics Webinar Today (it’s free)

by Ian Lurie 5 Dec, 2008

I’ll be presenting a webinar today: Transforming Google Analytics Into Business Analytics When: Tuesday, December 9, 12 PM PST (that’s today) Where: Here, on the web, silly The focus: Making actual, real-life use of Google Analytics to grow your business. No fancy shtuff like advanced segments. I’ll talk about: Data overload and how to avoid… Read More

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Segmentation = Happiness: My SEMPDX Presentation

by Ian Lurie 12 Nov, 2008

Why do internet marketers need to understand segmentation? So they don’t act like airlines, of course. That was my topic last night at the SEMPDX Hotseat. I just uploaded my slides, with backup text, to SlideShare. I provide a walkthrough of Google Analytics’ new Advanced Segments feature, as well as my thoughts on checked baggage… Read More


Speaking at SEMPDX HotSeat Tomorrow – Come Heckle

by Ian Lurie 10 Nov, 2008

I’m speaking at the SEMPDX Hotseat tomorrow night at 6:30. The topic: Web Analytics – Do you know what you’re looking at? More important, my co-panelist is Eric Peterson of Web Analytics Demystified fame. I will have just driven for 4 hours. He will have just driven for 10 minutes. Come see just how looped… Read More


Steve’s Wrong: Pagerank is a Horrible Measure of Online Influence

by Ian Lurie 9 Oct, 2008

Steve, Steve, Steve. Pagerank? The ‘ultimate measure’? Really? I tried to resist the urge to link to his recent post, where he says that Pagerank is the ultimate measure of online influence. But that’s like trying to ignore your kid’s stinky diaper in the hopes your spouse will take care of it: It only stinks… Read More


Google Analytics Tip: Learn How They Found That 1 Page.

by Ian Lurie 27 Sep, 2008

You can use Google Analytics to figure out how folks found one specific page on your site. That kind of data is extremely helpful if, say, your traffic abruptly spikes on a Saturday morning and you’re trying to figure out why. Here’s how you do it: Log into Google Analytics. If you don’t have it… Read More


4 Metrics for Analyzing SEO Traffic (and one to ignore)

by Ian Lurie 22 Sep, 2008

I have a defense mechanism: When something makes me want to puke, I look at statistics, and I feel better. Last week’s economic shenanigans were more than enough to make me ill, so I figured I’d have a glance at my blog’s organic search engine traffic. Here’s my analysis, with a little teaching blended in.… Read More

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Analytics Apples And Oranges: Switching Web Analytics Tools Without Getting Fired

by Ian Lurie 8 Jul, 2008

I did WebTrends a disservice here by failing to point out that my client’s creaky WebTrends installation was a very old, purely log-file-based one. Newer versions of WebTrends are every bit as versatile and accurate their competitors. If you switch from one web analytics package to another, be ready to make some adjustments in your… Read More

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5 Kinds of Bad Statistics, and How They Can Kill Your Internet Marketing Campaign

by Ian Lurie 6 May, 2008

Beware bad statistics. They can kill your internet marketing campaign with bad assumptions, incorrect assessments, and by sending you far off track. By ‘bad’, I mean: Statistics that are collected from a small population. Alexa, for example, collects a lot of their data based on Alexa Toolbar users. It’s very possible those users behave differently… Read More

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