The Portent Blog

Analytics

21 Sep, 2007

7 Internet Marketing Metrics You Must Track (and how)

By Ian Lurie

In internet marketing, that which is measured, improves. But it’s tough to know exactly what to measure, especially as your web site becomes just one part in a much larger campaign. And it’s even tougher to know how to measure. I always say internet marketing isn’t about the tech stuff. That’s true. But the tech… Read More

Analytics

18 Sep, 2007

Wiretap Your Website: Measure Phone Calls Generated By Online Ads

By Ian Lurie

You have a phone number on your website, or your landing page. Or maybe in that Adwords ad. But how do you know if it’s the reason you’re getting those calls? More important, how do you prove it the CEO, who continually harasses you about the money you’re ‘wasting’ on internet marketing. Every time he… Read More

Analytics

13 Sep, 2007

Internet Marketing Tools Ranked. Conclusion? Search Rocks.

By Ian Lurie

This tool should help you decide the internet marketing medium (organic search, pay per click, e-mail, banners, etc.) on which you should focus first: You can download it in PDF format here. How I Created It I’ve spent the last year collecting data from various client sites. I averaged sales, conversion rates and time-to-conversion across… Read More

Analytics

12 Sep, 2007

Pythia Analytics Hits 2000th site

By Ian Lurie

Just a brief brag: The analytics tool I’ve been building a bit at a time, Pythia Analytics, is now tracking just over 2000 sites. Woo hoo! Coming soon: User accounts Google data Google analytics tie-in

Analytics

14 Aug, 2007

Measurable Goals: Key Performance Indicators For Your Web Site

By Ian Lurie

There’s a lot more to successful internet marketing than a sale, or a lead. Your ‘key performance indicators’ (KPIs, for short) measure your site’s contribution to success in other channels. And they measure your site’s drip-drip-drip effect as it grows your organization. Sometimes it’s hard to know what ‘success’ is. And you can’t figure out… Read More

Analytics

9 Aug, 2007

Social Media Voyeurism – Stalking eMomsAtHome

By Ian Lurie

I am a social media stalker. I admit it. Thankfully that breaks no laws, and I’m allowed to use tools like Pythia (disclosure – I built it) to snoop now and then. I’ve been watching what happens on Wendy’s eMomsAtHome over the last few weeks. Note the big surge in Bloglines mentions: Wow. And, just… Read More

Analytics

31 Jul, 2007

Know What Your Customers Want: Analyze Internal Search Data With Google Analytics

By Ian Lurie

I’ve seen conversion rates jump by as much as 20% on sites tailored to internal search phrases. To accomplish that, though, you need to know your site’s internal search data. What’s internal search data? If you know what your customers search for on your site, you can deliver more of what they want. Here’s how… Read More

Analytics

30 Jul, 2007

Google Analytics Down For the Count

By Ian Lurie

Update: Starting to see some data now. According to the Google Analytics Blog, they’re making progress. Update:From the Google Analytics Blog – “Temporary Reporting Delay Since Saturday Night”. Google reports they are updating accounts right now. All data was stored. The reports just weren’t updated. That’s the best case, I guess, given the circumstances. They… Read More

Analytics

26 Jul, 2007

Because A Shameless Plug Is OK Now and Then

By Ian Lurie

My company just started offering Google Analytics consulting. There, I said it, after 5 days of pondering whether I should or not. I’ll go back to our regularly scheduled programming now.

Analytics

16 Jul, 2007

Google Analytics Tutorials: All Together

By Ian Lurie

Purely for organizational purposes, I’ve pulled all the tutorials together in one place: Install Google Analytics Site Search in 5 Steps Analyze Internal Search Data With Google Analytics – Now superseded by the tutorial above. Data discovery with Google Analytics 2.0 Google Analytics Tutorial 1: Setting Up Google Analytics Tutorial 2: Essential Stats Google Analytics… Read More

Analytics

9 Jul, 2007

Page Views Live! I’ll Bet You Lunch.

By Ian Lurie

Hey Steve: Page views still have value. I’ll bet you lunch on it. Steve Rubel just posted ‘The Page View Is Officially Dead‘, based on the news that Nielsen NetRatings will no longer use page views as a metric. Total time on site is a far better measure of attention. Or is it? A lousy… Read More

Analytics

2 Jul, 2007

Introducing Pythia: Social Analytics

By Ian Lurie

We’ve just launched a free social media analytics tool. It’s called Pythia. The free version of Pythia measures your marketing campaigns based on several metrics: Links pointing to your site, according to Yahoo!. Pages from your site in the Yahoo! index. Links pointing to your site, according to Technorati. Posts mentioning your site, according to… Read More

Analytics

29 Jun, 2007

Tear Up Your Web Stats: One Analytics-Free Week

By Ian Lurie

Analytics is great. Now stop using it for a week. The beauty of internet marketing is that you can measure everything. But that’s also its curse. I see more and more companies who won’t move an inch without hard data. That’s shortsighted, and ignores the fact that marketing is for human beings, by human beings.… Read More

Analytics

22 Jun, 2007

Case Study: PR Boosts Search Marketing Efforts

By Ian Lurie

Public relations campaigns pay off in search. Proof: Veoh.com added 1500+ links in a single day. On June 20, Veoh announced release of their new product, Veoh TV. The media reception was strong. And that lead to explosive link growth: Next time you’re tempted to trim that PR budget, don’t. It pays off across the… Read More

Analytics

15 Jun, 2007

Google Analytics Tutorial: Version 2

By Ian Lurie

Google Analytics 2.0 has some great upgrades. The best ones, though, center around easier data exploration and discovery. Avinash has some great pointers, and I’ve finally done an video tutorial about it: Online Videos by Veoh.com You might want to keep count. I believe I said ‘notice’ at least 100 times…