business analytics Analytics

Ian Lurie 5 Dec, 2008

Web Analytics Webinar Today (it’s free)

I’ll be presenting a webinar today: Transforming Google Analytics Into Business Analytics When: Tuesday, December 9, 12 PM PST (that’s today) Where: Here, on the web, silly The focus: Making actual, real-life use of Google Analytics to grow your business. No fancy shtuff like advanced segments. I’ll talk about: Data overload and how to avoid… Read More

segmentation happiness Analytics

Ian Lurie 12 Nov, 2008

Segmentation = Happiness: My SEMPDX Presentation

Why do internet marketers need to understand segmentation? So they don’t act like airlines, of course. That was my topic last night at the SEMPDX Hotseat. I just uploaded my slides, with backup text, to SlideShare. I provide a walkthrough of Google Analytics’ new Advanced Segments feature, as well as my thoughts on checked baggage… Read More


Ian Lurie 10 Nov, 2008

Speaking at SEMPDX HotSeat Tomorrow – Come Heckle

I’m speaking at the SEMPDX Hotseat tomorrow night at 6:30. The topic: Web Analytics – Do you know what you’re looking at? More important, my co-panelist is Eric Peterson of Web Analytics Demystified fame. I will have just driven for 4 hours. He will have just driven for 10 minutes. Come see just how looped… Read More


Ian Lurie 9 Oct, 2008

Steve’s Wrong: Pagerank is a Horrible Measure of Online Influence

Steve, Steve, Steve. Pagerank? The ‘ultimate measure’? Really? I tried to resist the urge to link to his recent post, where he says that Pagerank is the ultimate measure of online influence. But that’s like trying to ignore your kid’s stinky diaper in the hopes your spouse will take care of it: It only stinks… Read More


Ian Lurie 27 Sep, 2008

Google Analytics Tip: Learn How They Found That 1 Page.

You can use Google Analytics to figure out how folks found one specific page on your site. That kind of data is extremely helpful if, say, your traffic abruptly spikes on a Saturday morning and you’re trying to figure out why. Here’s how you do it: Log into Google Analytics. If you don’t have it… Read More


Ian Lurie 22 Sep, 2008

4 Metrics for Analyzing SEO Traffic (and one to ignore)

I have a defense mechanism: When something makes me want to puke, I look at statistics, and I feel better. Last week’s economic shenanigans were more than enough to make me ill, so I figured I’d have a glance at my blog’s organic search engine traffic. Here’s my analysis, with a little teaching blended in.… Read More

raised-hand-hate Analytics

Ian Lurie 8 Jul, 2008

Analytics Apples And Oranges: Switching Web Analytics Tools Without Getting Fired

I did WebTrends a disservice here by failing to point out that my client’s creaky WebTrends installation was a very old, purely log-file-based one. Newer versions of WebTrends are every bit as versatile and accurate their competitors. If you switch from one web analytics package to another, be ready to make some adjustments in your… Read More

traincrash Analytics

Ian Lurie 6 May, 2008

5 Kinds of Bad Statistics, and How They Can Kill Your Internet Marketing Campaign

Beware bad statistics. They can kill your internet marketing campaign with bad assumptions, incorrect assessments, and by sending you far off track. By ‘bad’, I mean: Statistics that are collected from a small population. Alexa, for example, collects a lot of their data based on Alexa Toolbar users. It’s very possible those users behave differently… Read More

lostdata Analytics

Ian Lurie 2 May, 2008

Google Analytics Is Losing E-commerce Data: Don’t Panic?!!

If you’re using Google Analytics to record sales data, you may have noticed really horrible sales over the last couple days. Don’t panic. I don’t think it’s you. It appears that, starting April 30th, Google Analytics isn’t correctly reporting e-commerce revenue. We figured this out after noticing that, of our 10+ clients using Google e-commerce… Read More

google-analytics-weekly Analytics

Ian Lurie 3 Apr, 2008

Google Analytics Adds Weekly, Monthly Graphing

Cool new feature I just spotted in Google Analytics. The ability to graph data by week or month: You can even graph revenue by hour: Don’t know about you, but I’ve been wanting something like this for quite a while. No more migraines from grouping data… A Book Worth Reading:

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