The Portent Blog

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Analytics

29 Jun, 2007

Tear Up Your Web Stats: One Analytics-Free Week

By Ian Lurie

Analytics is great. Now stop using it for a week. The beauty of internet marketing is that you can measure everything. But that’s also its curse. I see more and more companies who won’t move an inch without hard data. That’s shortsighted, and ignores the fact that marketing is for human beings, by human beings.… Read More

Analytics

22 Jun, 2007

Case Study: PR Boosts Search Marketing Efforts

By Ian Lurie

Public relations campaigns pay off in search. Proof: Veoh.com added 1500+ links in a single day. On June 20, Veoh announced release of their new product, Veoh TV. The media reception was strong. And that lead to explosive link growth: Next time you’re tempted to trim that PR budget, don’t. It pays off across the… Read More

Analytics

15 Jun, 2007

Google Analytics Tutorial: Version 2

By Ian Lurie

Google Analytics 2.0 has some great upgrades. The best ones, though, center around easier data exploration and discovery. Avinash has some great pointers, and I’ve finally done an video tutorial about it: Online Videos by Veoh.com You might want to keep count. I believe I said ‘notice’ at least 100 times…

Analytics

29 May, 2007

Navigation Analysis with Google Analytics

By Ian Lurie

Joy asked how you can use Google Analytics to track exactly what users do when they get to your site. There are a few tools in Google Analytics that let you research how folks move through your site: Navigation Summary Click Content > Overview > Navigation Summary: You’ll see a screen that looks like this:… Read More

Analytics

8 May, 2007

Google Analytics 2.0

By Ian Lurie

Google is rolling out a new version of Google Analytics. If you have an Analytics account, you should be upgraded in the next couple of weeks. The new look and feel is much friendlier: But the coolest changes, in my opinion, are: Customizable dashboards. Automatically e-mailed reports. Easier date range selection. Google is billing this… Read More

Analytics

8 May, 2007

Analytics Versus Reporting

By Ian Lurie

I’ve just started contributing a bit to the Wikipedia article on Web Analytics. My main focus right now: The difference between web analytics and web traffic reporting. To me: Analytics is the practice of analysis, where a person looks at data and attempts to draw useful conclusions. Traffic reporting is usually done by software, like… Read More

Analytics

7 May, 2007

5000% ROI Increase With Analytics

By Ian Lurie

Jeremiah interviewed Avinash Kaushik, who reports that adding a person to manage web analytics can increase ROI as much as 5000%. Duh. Drive down the road with your eyes closed. How far do you get? (please don’t – it’s just a metaphor) Now drive down the road with your eyes open. You get farther, right?… Read More

Analytics

1 May, 2007

ClickTale: Attention Analytics, Finally!

By Ian Lurie

ClickTale has just launched the beta version of their analytics tool, and I got a peek. In short, it’s a winner. Imagine watching how someone actually scrolls through a page on your site. Then imagine seeing exactly what gets the most attention, and where your users give up or convert. That’s ClickTale. ClickTale records user… Read More

Analytics

18 Apr, 2007

7 Things Most Web Analytics Packages Can Tell You

By Ian Lurie

Where people are coming from (what web site). What keywords they use to find you. Which pages on your site are most popular. Which pages on your site drive people away. How much time visitors spend on your site. How many people come to your site. Which days of the week are the busiest. There… Read More

Analytics

6 Apr, 2007

Google Website Optimizer Now Available

By Ian Lurie

Google has taken their Website Optimizer out of beta. Or at least, they’ve made it available to everyone. At its simplest, Website Optimizer helps you test and measure different web page headlines, graphics, copy, etc. against each other. Here’s a quick overview: Say you’re wondering whether one headline will generate more leads than another. You’re… Read More

Analytics

29 Mar, 2007

Google Analytics Tutorial 6: Visitor Segmentation

By Ian Lurie

I haven’t forgotten about the video tutorials, I promise. Here’s the latest, in which I go over Google Analytics’ cool visitor segmentation feature. Before you watch, note that my brain shut down for part of the tutorial, and I made at least four mistakes when typing in the javascript code – don’t use the example… Read More

High Speed Analytics

27 Mar, 2007

Better Sales From Faster Download Speeds

By Ian Lurie

Seems like a no-brainer: A faster-loading site will increase conversions. But do you know how much more you can earn if your site loads in 4 seconds instead of, say, 10? We made a change to a client’s site yesterday that reduced page loads by 6 seconds. Sales doubled. They doubled. Folks often tell me… Read More

Analytics

13 Mar, 2007

Google Analytics Video Tutorial 3: A Correction

By Ian Lurie

Justin pointed out an error I’d made in Google Analytics Tutorial 3: I wanted to bring up one point re: Tutorial #3. In the video you show how to cross segment referral traffic based on Content. I think this part of the video may be a bit off. When I cross segment my Referring Source… Read More

gavideo2 Analytics

12 Mar, 2007

Google Analytics Video Tutorial 5: Search Analytics

By Ian Lurie

While we wait for my goal tracking data to percolate a bit, I’ve reviewed some of the practical ways you can use Google Analytics to measure search engine optimization & paid search efforts. This lesson includes: Interpreting keyword data. Judging the value of keywords against each other. Placing keyword and search traffic in the context… Read More

Analytics

10 Mar, 2007

Use Analytics To Adjust Your Site: An Example

By Ian Lurie

The amount of time folks spend on a page may tell you something’s wrong. So, why does this video have an average view time of 1:30, when the others all average 4 minutes or more? I’m guessing three possible reasons: I don’t have a large-size, downloadable video available for download. So, I’m going to replace… Read More