The Portent Blog

Analytics

29 May, 2007

Navigation Analysis with Google Analytics

By Ian Lurie

Joy asked how you can use Google Analytics to track exactly what users do when they get to your site. There are a few tools in Google Analytics that let you research how folks move through your site: Navigation Summary Click Content > Overview > Navigation Summary: You’ll see a screen that looks like this:… Read More

Analytics

8 May, 2007

Google Analytics 2.0

By Ian Lurie

Google is rolling out a new version of Google Analytics. If you have an Analytics account, you should be upgraded in the next couple of weeks. The new look and feel is much friendlier: But the coolest changes, in my opinion, are: Customizable dashboards. Automatically e-mailed reports. Easier date range selection. Google is billing this… Read More

Analytics

8 May, 2007

Analytics Versus Reporting

By Ian Lurie

I’ve just started contributing a bit to the Wikipedia article on Web Analytics. My main focus right now: The difference between web analytics and web traffic reporting. To me: Analytics is the practice of analysis, where a person looks at data and attempts to draw useful conclusions. Traffic reporting is usually done by software, like… Read More

Analytics

7 May, 2007

5000% ROI Increase With Analytics

By Ian Lurie

Jeremiah interviewed Avinash Kaushik, who reports that adding a person to manage web analytics can increase ROI as much as 5000%. Duh. Drive down the road with your eyes closed. How far do you get? (please don’t – it’s just a metaphor) Now drive down the road with your eyes open. You get farther, right?… Read More

Analytics

1 May, 2007

ClickTale: Attention Analytics, Finally!

By Ian Lurie

ClickTale has just launched the beta version of their analytics tool, and I got a peek. In short, it’s a winner. Imagine watching how someone actually scrolls through a page on your site. Then imagine seeing exactly what gets the most attention, and where your users give up or convert. That’s ClickTale. ClickTale records user… Read More

Analytics

18 Apr, 2007

7 Things Most Web Analytics Packages Can Tell You

By Ian Lurie

Where people are coming from (what web site). What keywords they use to find you. Which pages on your site are most popular. Which pages on your site drive people away. How much time visitors spend on your site. How many people come to your site. Which days of the week are the busiest. There… Read More

Analytics

6 Apr, 2007

Google Website Optimizer Now Available

By Ian Lurie

Google has taken their Website Optimizer out of beta. Or at least, they’ve made it available to everyone. At its simplest, Website Optimizer helps you test and measure different web page headlines, graphics, copy, etc. against each other. Here’s a quick overview: Say you’re wondering whether one headline will generate more leads than another. You’re… Read More

Analytics

29 Mar, 2007

Google Analytics Tutorial 6: Visitor Segmentation

By Ian Lurie

I haven’t forgotten about the video tutorials, I promise. Here’s the latest, in which I go over Google Analytics’ cool visitor segmentation feature. Before you watch, note that my brain shut down for part of the tutorial, and I made at least four mistakes when typing in the javascript code – don’t use the example… Read More

High Speed Analytics

27 Mar, 2007

Better Sales From Faster Download Speeds

By Ian Lurie

Seems like a no-brainer: A faster-loading site will increase conversions. But do you know how much more you can earn if your site loads in 4 seconds instead of, say, 10? We made a change to a client’s site yesterday that reduced page loads by 6 seconds. Sales doubled. They doubled. Folks often tell me… Read More

Analytics

13 Mar, 2007

Google Analytics Video Tutorial 3: A Correction

By Ian Lurie

Justin pointed out an error I’d made in Google Analytics Tutorial 3: I wanted to bring up one point re: Tutorial #3. In the video you show how to cross segment referral traffic based on Content. I think this part of the video may be a bit off. When I cross segment my Referring Source… Read More

gavideo2 Analytics

12 Mar, 2007

Google Analytics Video Tutorial 5: Search Analytics

By Ian Lurie

While we wait for my goal tracking data to percolate a bit, I’ve reviewed some of the practical ways you can use Google Analytics to measure search engine optimization & paid search efforts. This lesson includes: Interpreting keyword data. Judging the value of keywords against each other. Placing keyword and search traffic in the context… Read More

Analytics

10 Mar, 2007

Use Analytics To Adjust Your Site: An Example

By Ian Lurie

The amount of time folks spend on a page may tell you something’s wrong. So, why does this video have an average view time of 1:30, when the others all average 4 minutes or more? I’m guessing three possible reasons: I don’t have a large-size, downloadable video available for download. So, I’m going to replace… Read More

Analytics

2 Mar, 2007

Google Analytics Tutorial 4: Working With Goals

By Ian Lurie

Never let it be said that I don’t observe & adjust! Almost 100% of those who’ve contacted me since I started doing these has asked for a presentation on using goals. This is my first crack at it. In this video, I review: What a goal really is. Different kinds of goals. How to set… Read More

gavideo3 Analytics

27 Feb, 2007

Google Analytics Tutorial 3: Digging Deeper

By Ian Lurie

At long last, here’s installment 3 of my Google Analytics tutorials. Please excuse some very choppy editing – I had to get rid of various coughs, sneezes and other viral sounds you just didn’t need to hear. In it, I talk about the analysis menu and using it to: Learn where people who view a… Read More

Analytics

25 Feb, 2007

Tutorials, Seminars and Such

By Ian Lurie

I’m supposed to be recording my next Google Analytics Tutorial today. However, reality intervened: My wife went out of town for 8 days (Mexico) with friends. 6 hours after I waved goodbye, both kids came down with the flu. They then gave it to me. My wife got home last night after 8 days of… Read More