benchmarking Analytics

Ian Lurie 24 Mar, 2008

Google Analytics Benchmarking: Tutorial, and Things that Make You Go Hmmmmm…

Google Analytics now has their nifty benchmarking feature all set up. If you’re running Google Analytics you can see how your site traffic compares to others. First, here’s how you set it up, and why you should: Open Your Kimono, Just a Little First, you have to give Google access to your analytics data. “OH… Read More

multivariate Analytics

Ian Lurie 16 Mar, 2008

Multivariate Testing: What it Is, Why You Need It

Friday, someone told me it’s hard to convince folks they need to use multivariate testing in their internet marketing campaigns. Once my mouth closed, I decided to write this post. What Multivariate Testing Is If you already know, you can skip down to why you need it, below. I can’t define it without twisting my… Read More


Ian Lurie 12 Mar, 2008

Web Analytics: The Myth of Inaccuracy

I am so, so, so tired of ‘experts’ telling me that things like podcasts, social media or other, harder-to-quantify online media are “hard to measure”. Bull. The most difficult-to-measure online asset is far, far easier to measure than the best offline one. More Measurable Than Any Traditional Media Corporations have blown ridiculous amounts of cash… Read More

ddwyec Analytics

Ian Lurie 11 Mar, 2008

Search Analytics: My SEMPDX Presentation

Here’s the slides from my SEMPDX Presentation, ‘Search Marketing Analytics’, for those who needed them: | View | Upload your own What I Talked About It was a 10-minute presentation, with a few very basic points: Reports do not equal analytics. Analytics mean you did the work of analysis. At a minimum, you want to… Read More

tagmatrix Analytics

Ian Lurie 22 Feb, 2008

Google Analytics Tagging Demystified

Google Analytics, Omniture, WebSideStory and other major analytics packages use tagging. They’re all worth spit if you don’t take advantage of it. This week I’ve had three clients nearly pop blood vessels over improper tagging by their teams. I thought a practical tutorial might be in order. Why? Without tagging, the software can’t accurately track… Read More


Ian Lurie 29 Jan, 2008

Bounce Rate: The Stat You Need To Know

There’s an internet marketing metric you’re not watching, but you should be. You’re tracking visitors. You’re tracking pageviews. Hopefully, you’re even tracking keywords and conversions. But are you tracking bounce rate? Bounce Rate is the percentage of visitors leaving your site after viewing only the page on which they landed. If I visit your site,… Read More


Ian Lurie 16 Jan, 2008

Google Analytics Is Having Problems: Auto-Tagging Issues

If you’re using Google Analytics, Google Adwords and ‘auto-tagging’, you may have noticed that your numbers suddenly dropped: It’s not you. We’ve researched this and contacted Google. Here’s what we found out: Apparently, this is only occurring for folks using auto-tagging. If you’re using UTM codes, you’re fine. Google is aware of the problem and… Read More

ga_beta Analytics

Ian Lurie 12 Dec, 2007

New Google Analytics Features Rolling Out

Google Analytics is getting ready to roll out some cool new stuff. Looks like they’ve started. I went in to check the stats for my blog, and can now compare two metrics: This kind of comparison is very valuable. With it, you can check to see if, say, pageviews/visit remain stable with visits increase. If… Read More

Incoming links spike by 250% Analytics

Ian Lurie 9 Dec, 2007

The Relationship Between Social Media and SEO

SEO and Social Media support each other: Higher rankings mean more visitors and more bloggers writing about you. More bloggers writing about you translates to more links, which in turn improve your rankings.
It’s easy to say, but hard to prove. The next time your boss/client is asking you why they should spend any time on social media (or SEO), show them this:

Incoming links spike by 250%


Ian Lurie 8 Nov, 2007

Analytics Without a CPA Goal: Stump Ian, Question 5 (or 6?)

Zain asks:

“How do you know your Internet Marketing is working, if there is no CPA?”

I use several different metrics:

  1. Pageviews / Visit
  2. Time on site
  3. Non-CPA conversions, like e-mail newsletter signups
  4. Segments defined by complete reads of specific site sections, etc.

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