by Ian Lurie 9 Dec, 2007
SEO and Social Media support each other: Higher rankings mean more visitors and more bloggers writing about you. More bloggers writing about you translates to more links, which in turn improve your rankings.
It’s easy to say, but hard to prove. The next time your boss/client is asking you why they should spend any time on social media (or SEO), show them this:
by Ian Lurie 8 Nov, 2007
â€œHow do you know your Internet Marketing is working, if there is no CPA?â€
I use several different metrics:
- Pageviews / Visit
- Time on site
- Non-CPA conversions, like e-mail newsletter signups
- Segments defined by complete reads of specific site sections, etc.
by Ian Lurie 5 Nov, 2007
Yesterday I explained how to set up Google Analytics new site search feature in five steps. For that little bit of work, the site search reports provide lots of great data. Here are some of highlights. After you’ve set up site search, you’ll find a new item under ‘Content’ – ‘Site Search’: That displays the… Read More
by Ian Lurie 4 Nov, 2007
Google Analytics now includes onsite search tracking. You can install it in just five steps.
This tutorial will show you how.
by Ian Lurie 30 Oct, 2007
Note: I’m doing some final prep work for my SMX presentation tomorrow. Well, actually I’m sitting here in a daze after a good Swedish beer, trying to stay awake until 9 PM local time. But I’m rehearsing, too, and I often get my thoughts straight by writing about it, first. If you have a moment,… Read More
by Portent Staff 24 Oct, 2007
Darwin, Cyberspace, and Oprah’s Book Club Note from Ian: Jade is senior copywriter and creative lead at my company. Like me, she often wonders if we should take people’s internet connections away… If author Francis Bellamy* lived today, the Pledge of Allegiance would probably be changed to read “and flickr and facebook for all.” Indeed,… Read More
by Ian Lurie 19 Oct, 2007
A nice way to end the week. My company is officially a Google Analytics Authorized Consultant. Pretty prestigious company, and there are only 14 of us in North America. Hopefully this will mean more cool tutorials on new features right when they come out.
by Ian Lurie 16 Oct, 2007
Google has announced a new version of Google Analytics. They’ll be rolling out the new features over the next several weeks, and they sound great: Tracking for outgoing clicks without tagging. Until now, you’ve had to hand-tag links away from your site if you wanted to track clicks on those links. Not any more. Rich… Read More
by Ian Lurie 21 Sep, 2007
In internet marketing, that which is measured, improves. But it’s tough to know exactly what to measure, especially as your web site becomes just one part in a much larger campaign. And it’s even tougher to know how to measure. I always say internet marketing isn’t about the tech stuff. That’s true. But the tech… Read More
by Ian Lurie 18 Sep, 2007
You have a phone number on your website, or your landing page. Or maybe in that Adwords ad. But how do you know if it’s the reason you’re getting those calls? More important, how do you prove it the CEO, who continually harasses you about the money you’re ‘wasting’ on internet marketing. Every time he… Read More