The Portent Blog

Analytics

16 Feb, 2007

Pageviews are dead? 4 Other Must-Have Attention Metrics

By Ian Lurie

I’m not 100% sure I agree that pageviews are dead, but folks sure are talking about it a lot. Pageviews have long been seen as the best measure of audience attention and loyalty. But the advent of AJAX and other technologies let visitors browse content without loading a new page. That, in turn, means that… Read More

gavideo Analytics

15 Feb, 2007

Google Analytics Video Tutorial 2: Essential Stats

By Ian Lurie

Last time, I went over how to set up your Google Analytics account. This time, I'll discuss the four essential statistics that, no matter what, you must keep an eye on in Google Analytics:

Analytics

12 Feb, 2007

Google Analytics Tutorial 1: Setup

By Ian Lurie

My very first video post reviews how to set up Google Analytics on your site.

Analytics

6 Jan, 2007

Reports Aren’t Analytics

By Ian Lurie

A pretty graph isn’t analytics. It’s a report. What you do with that report is ‘analytics’. It’s an important distinction. Look at this graph: It’s a Google Analytics report showing me which pages get more or less traffic on the Portent Interactive web site. The subtler and most important point, though, is how important our… Read More

Analytics

12 Jul, 2006

ClickTale: Film user interaction with your site

By Ian Lurie

ClickTale is an about-to-be-released tool that will let you basically create movies of visitors’ use of your site. I don’t know much about it (just applied for the beta program) but have a look. It’s definitely got huge potential. What’s better than knowing exactly how, and when, people clicked?

Analytics

15 Jan, 2006

Math Rocks

By Ian Lurie

Business Week has a new article about the growing power of mathematics in our lives. In Internet Marketing math has been essential for some time. As more and more consumers move online, we can construct increasingly accurate models of behavior, and mathematics play a bigger and bigger role in our lives. The real story, though,… Read More

Analytics

30 Dec, 2005

Even More Cookie Hysteria

By Ian Lurie

ABC news has a story up about the White House web site. Apparently, they use WebTrends to measure site traffic, and were horrified to find out that WebTrends uses cookies: http://abcnews.go.com/Technology/wireStory?id=1455081 OK, people, let’s set some priorities, shall we? We face terrorism, domestic spying by the NSA, natural disasters and the like, and we’re writing… Read More

Analytics

15 Dec, 2005

Watch AskJeeves

By Ian Lurie

A couple months ago I started telling folks to watch AskJeeves, now that Barry Diller is at the helm. A quick update: Nielsen is reporting that AskJeeves has seen a 77% increase in search queries. They still only hold under 3% of the market, but at this rate they could theoretically surpass AOL in the… Read More

Analytics

7 Jun, 2005

Internet Marketing ROI

By Ian Lurie

Do you know what your Internet advertising campaigns are earning for your business? Really know? The Internet’s the only place where you can precisely measure advertising and marketing performance. But most folks I talk do have very little idea whether their search engine optimization, pay-per-click, banner or e-mail campaigns are actually earning more than they… Read More

Analytics

29 Mar, 2005

Prognostication: Google buys Urchin

By Ian Lurie

Google bought Urchin today. Here’s the link. Yes, I’m patting myself on the back – I’ve always loved Urchin’s product. But what does this mean for Google, and for my favorite web analytics program? My guess is that this is the end for Urchin’s server-side software. I’d be surprised if Google continues to support it.… Read More

Analytics

27 Sep, 2004

Analyzing SEO Results

By Ian Lurie

At first glance, measuring the results of a search engine optimization campaign seems easy: If you get a high rank for the keywords and phrases you’re targeting, then it’s working. If you don’t, then it’s not. But good, organic search engine optimization often brings unexpected results, by getting you high rank for terms you didn’t… Read More

Analytics

20 Mar, 2004

Hits, Sessions and Visits: Reading A Traffic Report Accurately

By Ian Lurie

Standard web analytics packages, such as WebTrends, Urchin and Webalizer, provide a wealth of information about your site's performance. But which information matters? Hits? Visits? Pageviews? Sessions? Maybe all of the above, but you need to understand what each statistic means if you're going to make sense of it all.

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