Ian Lurie // 4 Nov, 2007
Google Analytics now includes onsite search tracking. You can install it in just five steps.
This tutorial will show you how.
Ian Lurie // 30 Oct, 2007
Note: I’m doing some final prep work for my SMX presentation tomorrow. Well, actually I’m sitting here in a daze after a good Swedish beer, trying to stay awake until 9 PM local time. But I’m rehearsing, too, and I often get my thoughts straight by writing about it, first. If you have a moment,… Read More
Portent Staff // 24 Oct, 2007
Darwin, Cyberspace, and Oprah’s Book Club Note from Ian: Jade is senior copywriter and creative lead at my company. Like me, she often wonders if we should take people’s internet connections away… If author Francis Bellamy* lived today, the Pledge of Allegiance would probably be changed to read “and flickr and facebook for all.” Indeed,… Read More
Ian Lurie // 19 Oct, 2007
A nice way to end the week. My company is officially a Google Analytics Authorized Consultant. Pretty prestigious company, and there are only 14 of us in North America. Hopefully this will mean more cool tutorials on new features right when they come out.
Ian Lurie // 16 Oct, 2007
Google has announced a new version of Google Analytics. They’ll be rolling out the new features over the next several weeks, and they sound great: Tracking for outgoing clicks without tagging. Until now, you’ve had to hand-tag links away from your site if you wanted to track clicks on those links. Not any more. Rich… Read More
Ian Lurie // 21 Sep, 2007
In internet marketing, that which is measured, improves. But it’s tough to know exactly what to measure, especially as your web site becomes just one part in a much larger campaign. And it’s even tougher to know how to measure. I always say internet marketing isn’t about the tech stuff. That’s true. But the tech… Read More
Ian Lurie // 18 Sep, 2007
You have a phone number on your website, or your landing page. Or maybe in that Adwords ad. But how do you know if it’s the reason you’re getting those calls? More important, how do you prove it the CEO, who continually harasses you about the money you’re ‘wasting’ on internet marketing. Every time he… Read More
Ian Lurie // 13 Sep, 2007
This tool should help you decide the internet marketing medium (organic search, pay per click, e-mail, banners, etc.) on which you should focus first: You can download it in PDF format here. How I Created It I’ve spent the last year collecting data from various client sites. I averaged sales, conversion rates and time-to-conversion across… Read More
Ian Lurie // 12 Sep, 2007
Just a brief brag: The analytics tool I’ve been building a bit at a time, Pythia Analytics, is now tracking just over 2000 sites. Woo hoo! Coming soon: User accounts Google data Google analytics tie-in
Ian Lurie // 14 Aug, 2007
There’s a lot more to successful internet marketing than a sale, or a lead. Your ‘key performance indicators’ (KPIs, for short) measure your site’s contribution to success in other channels. And they measure your site’s drip-drip-drip effect as it grows your organization. Sometimes it’s hard to know what ‘success’ is. And you can’t figure out… Read More