The Portent Blog

Analytics

10 Mar, 2007

Use Analytics To Adjust Your Site: An Example

By Ian Lurie

The amount of time folks spend on a page may tell you something’s wrong. So, why does this video have an average view time of 1:30, when the others all average 4 minutes or more? I’m guessing three possible reasons: I don’t have a large-size, downloadable video available for download. So, I’m going to replace… Read More

Analytics

2 Mar, 2007

Google Analytics Tutorial 4: Working With Goals

By Ian Lurie

Never let it be said that I don’t observe & adjust! Almost 100% of those who’ve contacted me since I started doing these has asked for a presentation on using goals. This is my first crack at it. In this video, I review: What a goal really is. Different kinds of goals. How to set… Read More

Get the Best of Portent’s Marketing Blog

Join thousands of fellow marketers!
Get Portent’s latest how-to, strategy, and training articles by email

gavideo3 Analytics

27 Feb, 2007

Google Analytics Tutorial 3: Digging Deeper

By Ian Lurie

At long last, here’s installment 3 of my Google Analytics tutorials. Please excuse some very choppy editing – I had to get rid of various coughs, sneezes and other viral sounds you just didn’t need to hear. In it, I talk about the analysis menu and using it to: Learn where people who view a… Read More

Analytics

25 Feb, 2007

Tutorials, Seminars and Such

By Ian Lurie

I’m supposed to be recording my next Google Analytics Tutorial today. However, reality intervened: My wife went out of town for 8 days (Mexico) with friends. 6 hours after I waved goodbye, both kids came down with the flu. They then gave it to me. My wife got home last night after 8 days of… Read More

Analytics

16 Feb, 2007

Pageviews are dead? 4 Other Must-Have Attention Metrics

By Ian Lurie

I’m not 100% sure I agree that pageviews are dead, but folks sure are talking about it a lot. Pageviews have long been seen as the best measure of audience attention and loyalty. But the advent of AJAX and other technologies let visitors browse content without loading a new page. That, in turn, means that… Read More

gavideo Analytics

15 Feb, 2007

Google Analytics Video Tutorial 2: Essential Stats

By Ian Lurie

Last time, I went over how to set up your Google Analytics account. This time, I'll discuss the four essential statistics that, no matter what, you must keep an eye on in Google Analytics:

Analytics

12 Feb, 2007

Google Analytics Tutorial 1: Setup

By Ian Lurie

My very first video post reviews how to set up Google Analytics on your site.

Analytics

6 Jan, 2007

Reports Aren’t Analytics

By Ian Lurie

A pretty graph isn’t analytics. It’s a report. What you do with that report is ‘analytics’. It’s an important distinction. Look at this graph: It’s a Google Analytics report showing me which pages get more or less traffic on the Portent Interactive web site. The subtler and most important point, though, is how important our… Read More

Analytics

12 Jul, 2006

ClickTale: Film user interaction with your site

By Ian Lurie

ClickTale is an about-to-be-released tool that will let you basically create movies of visitors’ use of your site. I don’t know much about it (just applied for the beta program) but have a look. It’s definitely got huge potential. What’s better than knowing exactly how, and when, people clicked?

Analytics

15 Jan, 2006

Math Rocks

By Ian Lurie

Business Week has a new article about the growing power of mathematics in our lives. In Internet Marketing math has been essential for some time. As more and more consumers move online, we can construct increasingly accurate models of behavior, and mathematics play a bigger and bigger role in our lives. The real story, though,… Read More

Analytics

30 Dec, 2005

Even More Cookie Hysteria

By Ian Lurie

ABC news has a story up about the White House web site. Apparently, they use WebTrends to measure site traffic, and were horrified to find out that WebTrends uses cookies: http://abcnews.go.com/Technology/wireStory?id=1455081 OK, people, let’s set some priorities, shall we? We face terrorism, domestic spying by the NSA, natural disasters and the like, and we’re writing… Read More

Analytics

15 Dec, 2005

Watch AskJeeves

By Ian Lurie

A couple months ago I started telling folks to watch AskJeeves, now that Barry Diller is at the helm. A quick update: Nielsen is reporting that AskJeeves has seen a 77% increase in search queries. They still only hold under 3% of the market, but at this rate they could theoretically surpass AOL in the… Read More

Analytics

7 Jun, 2005

Internet Marketing ROI

By Ian Lurie

Do you know what your Internet advertising campaigns are earning for your business? Really know? The Internet’s the only place where you can precisely measure advertising and marketing performance. But most folks I talk do have very little idea whether their search engine optimization, pay-per-click, banner or e-mail campaigns are actually earning more than they… Read More

Analytics

29 Mar, 2005

Prognostication: Google buys Urchin

By Ian Lurie

Google bought Urchin today. Here’s the link. Yes, I’m patting myself on the back – I’ve always loved Urchin’s product. But what does this mean for Google, and for my favorite web analytics program? My guess is that this is the end for Urchin’s server-side software. I’d be surprised if Google continues to support it.… Read More

Analytics

27 Sep, 2004

Analyzing SEO Results

By Ian Lurie

At first glance, measuring the results of a search engine optimization campaign seems easy: If you get a high rank for the keywords and phrases you’re targeting, then it’s working. If you don’t, then it’s not. But good, organic search engine optimization often brings unexpected results, by getting you high rank for terms you didn’t… Read More