Ian Lurie 5 Nov, 2007

Google Analytics Site Search: Working with the Data

Yesterday I explained how to set up Google Analytics new site search feature in five steps. For that little bit of work, the site search reports provide lots of great data. Here are some of highlights. After you’ve set up site search, you’ll find a new item under ‘Content’ – ‘Site Search’: That displays the… Read More


Ian Lurie 4 Nov, 2007

Install Google Analytics Site Search In 5 Steps

Google Analytics now includes onsite search tracking. You can install it in just five steps.

This tutorial will show you how.


Ian Lurie 30 Oct, 2007

PPC Waste Management Without Conversions: Smart Keyword Analytics

Note: I’m doing some final prep work for my SMX presentation tomorrow. Well, actually I’m sitting here in a daze after a good Swedish beer, trying to stay awake until 9 PM local time. But I’m rehearsing, too, and I often get my thoughts straight by writing about it, first. If you have a moment,… Read More


Portent Staff 24 Oct, 2007

Guest Post: Online Democracy Must Die

Darwin, Cyberspace, and Oprah’s Book Club Note from Ian: Jade is senior copywriter and creative lead at my company. Like me, she often wonders if we should take people’s internet connections away… If author Francis Bellamy* lived today, the Pledge of Allegiance would probably be changed to read “and flickr and facebook for all.” Indeed,… Read More


Ian Lurie 19 Oct, 2007

Google Analytics Certified!!!!

A nice way to end the week. My company is officially a Google Analytics Authorized Consultant. Pretty prestigious company, and there are only 14 of us in North America. Hopefully this will mean more cool tutorials on new features right when they come out.


Ian Lurie 16 Oct, 2007

New Google Analytics Announced

Google has announced a new version of Google Analytics. They’ll be rolling out the new features over the next several weeks, and they sound great: Tracking for outgoing clicks without tagging. Until now, you’ve had to hand-tag links away from your site if you wanted to track clicks on those links. Not any more. Rich… Read More


Ian Lurie 21 Sep, 2007

7 Internet Marketing Metrics You Must Track (and how)

In internet marketing, that which is measured, improves. But it’s tough to know exactly what to measure, especially as your web site becomes just one part in a much larger campaign. And it’s even tougher to know how to measure. I always say internet marketing isn’t about the tech stuff. That’s true. But the tech… Read More


Ian Lurie 18 Sep, 2007

Wiretap Your Website: Measure Phone Calls Generated By Online Ads

You have a phone number on your website, or your landing page. Or maybe in that Adwords ad. But how do you know if it’s the reason you’re getting those calls? More important, how do you prove it the CEO, who continually harasses you about the money you’re ‘wasting’ on internet marketing. Every time he… Read More


Ian Lurie 13 Sep, 2007

Internet Marketing Tools Ranked. Conclusion? Search Rocks.

This tool should help you decide the internet marketing medium (organic search, pay per click, e-mail, banners, etc.) on which you should focus first: You can download it in PDF format here. How I Created It I’ve spent the last year collecting data from various client sites. I averaged sales, conversion rates and time-to-conversion across… Read More


Ian Lurie 12 Sep, 2007

Pythia Analytics Hits 2000th site

Just a brief brag: The analytics tool I’ve been building a bit at a time, Pythia Analytics, is now tracking just over 2000 sites. Woo hoo! Coming soon: User accounts Google data Google analytics tie-in

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