Ian Lurie // Feb 16 2007
I’m not 100% sure I agree that pageviews are dead, but folks sure are talking about it a lot.
Pageviews have long been seen as the best measure of audience attention and loyalty. But the advent of AJAX and other technologies let visitors browse content without loading a new page. That, in turn, means that most web analytics software can’t accurately track pageviews on sites that use these newer technologies.
Don’t cancel your WebTrends or Google Anlaytics subscription just yet, though. You can still track loyalty and attention, here are four other ways to do it:
As a metric, I think pageviews are wounded, but not dead. They’ve always been a decent but imperfect measure of attention. But, as you can see, there are lots of other ways to track visitor loyalty and your campaign’s effectiveness. And they’ve always existed. So you don’t have to reinvent the wheel to measure attention in the age of AJAX.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More