SEO Analytics 101
I’m scrambling to complete the SEO training portion of the Fat Free Guide for release tomorrow. In the mean time, here’s a video that’s going to be attached to the ‘Analytics 101′ lesson:
An overview of four basic SEO metrics, what they mean, and how to track them in Google Analytics.
Related stuff
- Sign up for early admission to my new SEO training program
- Or, in another blatant plug, buy my SEO copywriting e-book. It’s only $7.
- 10 SEO tips for publishers

Ian Lurie / @portentint
Portent's Founder & CEO
Portent's Founder & CEO
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. more >


Hey Ian,
OMG look at your traffic, wish I had that much!
I seem to be stuck at the same number, so I think I need to try new methods of generating traffic rather than getting it from my own hard work.
Any top traffic tips would be more than welcome ;)
The video was cool never knew about the pipe symbol so thanks for sharing that.
Sally :)
Thanks, Ian! As someone learning SEO in bits and pieces where I can catch it, this was very helpful. I wouldn’t have thought to exclude branded phrases from the keywords list. Great point also about keyword diversity.