SEO Analytics 101
Ian Lurie Jun 30 2010
I’m scrambling to complete the SEO training portion of the Fat Free Guide for release tomorrow. In the mean time, here’s a video that’s going to be attached to the ‘Analytics 101′ lesson:
An overview of four basic SEO metrics, what they mean, and how to track them in Google Analytics.
Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More