Ian Lurie // Mar 10 2010
The biggest mistake I see SEO’s make: They focus on keywords first and foremost, ignoring opportunities that exist right in their own analytics data.
This is my presentation from SMX West 2010, where I talk about analytics strategies for SEO. It’ll help you get out of the keyword abyss.
I added text so that it makes sense, instead of looking like a random set of images and babbling:
You can download the PDF version here:
How to: Get SEO analytics beyond the stone age
PS: Sorry for some color oddities. Powerpoint. Sucks. And I had to use it instead of my beloved Keynote for compatibility reasons.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More