Social Media Voyeurism – Stalking eMomsAtHome

Analytics

Ian Lurie Aug 9 2007

I am a social media stalker. I admit it.

Thankfully that breaks no laws, and I’m allowed to use tools like Pythia (disclosure – I built it) to snoop now and then. I’ve been watching what happens on Wendy’s eMomsAtHome over the last few weeks. Note the big surge in Bloglines mentions:

Bloglines Mentions

Wow. And, just a few days later, a nice surge in pages indexed by Yahoo:

Yahoo! Indexing

The cause is pretty easy to track down – Wendy was at the BlogHer conference. She’s famous and stuff – so she generated some buzz, mentioned the conference, and voila, instant surge.

She also got mentions on NinjaPoodles and some other, equally creatively-named blogs between July 24 and 27th. Coincidence? I think not. Especially since several of those posts were liveblogging sessions at BlogHer that mentioned eMomsAtHome.

Some lessons learned from all of this:

Fame Helps. While blogs are supposed to be the great democratizer of media, it doesn’t hurt to make a name for yourself. Otherwise, that One Perfect Post you write may sing hosannahs to an empty church. Lots of other bloggers were at BlogHer. Wendy reaped the benefits, as did other savvy bloggers. The rest did not.

Search marketing helps, too. eMoms saw a great surge in pages indexed by Yahoo. But then they dropped off again. I can’t say for sure, but some duplicate content issues, and the fact that the blog lives at www.emomsathome.com/blog, instead of www.emomsathome.com, may be hurting her a bit.

Search follows social. More links and mentions in the social world may generate a jump in attention from the major search engines. 3-4 days after the big jump in Bloglines mentions, Yahoo suddenly indexed more of her blog.

Alexa is an even more craptacular analytics tool than before. Right when traffic and mentions for emomsathome.com were surging everywhere else, Alexa shows a dip:

Alexa Report

Don’t use Alexa.

Prep For Events. Wendy started writing about Blogher the day she got there. That reminded her audience that she was going, and that she shops at Target like everybody else.

You can click here for the full report – what do you see in there that I don’t?

tags : conversation marketing

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2 Comments

  1. Hosting her blog at /blog instead of on the root domain shouldn’t hurt her.
    Dup content will “hurt” her only in the sense that if she has this issue, she’s splitting the links across several pages that could be wrapped up into one.
    But you’re right on the money (literally, it seems) to say that search is following social when it comes to Wendy’s blog. Had she focused on organic SEO over networking in the blogosphere, I think she would have had a different year. And not necessarily a good one.
    However, she did post recently that she’s doing more paid search – and that is is helping her tremendously.

  2. Hey Ian – I posted about this on my own blog, but thanks again for the fascinating writeup. Even I learned some stuff from your analysis!
    I’ll second your rating of Alexa too – I completely dropped off their radar once on a day my site made it to the front page of Digg – talk about frustrating!
    Also – thanks Nathania for your $.02. I agree that social networking and social media has had a far greater impact than SEO, but the former has so GREATLY enhanced the latter that it has turned into a great SMO-SEO symbiotic relationship… with each feeding the other.
    :) -Wendy

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