Ian Lurie // Jul 9 2007
Hey Steve: Page views still have value. I’ll bet you lunch on it.
Total time on site is a far better measure of attention. Or is it?
A lousy navigation system may lead to more time spent on a site. So might slow site performance. Or someone heading to lunch and leaving their browser window open.
Keep pageviews around. You’re going to need them.
So Steve, here’s my challenge: Pick a campaign. Let me choose a place to promote it – an online advertising venue – using pageviews and time on page together. You go ahead and use time on site to choose another. Let’s see who’s campaign generates more sales/leads/goals.
If I lose, I’ll buy you lunch, even long distance. If I win, you buy me lunch. What do you say?
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More