This is not a porn site: My review of referring keywords

Analytics

Ian Lurie Jan 11 2010

Seriously, this is not, and never has been, an ‘adult’ site. K?

You’re wondering why I even have to say that? Well, today I innocently took a glance at my Google Analytics referring keyword report, and look at my #1 keyword for the last 30 days:

keyword abused
I thought maybe that was some kind of organization that helps abused teenagers. I did a quick Google search, and got this:

abused serp

I didn’t click any of the non-Conversation Marketing-related SERPs, by the way. Nor will I.

Now, I came by my Buy a Wife At Target ranking very honestly.

So how’d this one happen?

How it happened

Google ignores some very commonly-used words like ‘and’, ‘the’ and ‘is’.

My educated guess: Google decided that ’18 and abused’ is equivalent to ’18 abused’ and then matched that up to my article, which was titled ’18 most abused phrases of 2009′.

Fail

This ranking is a Google fail of epic proportions. Graywolf would have a field day.

Just remember folks: Check your referring keyword reports. For the comedic value, if nothing else.

Anyone have rated PG ideas for capitalizing on this? I’m kidding. I think. Yeah I am. No, wait…

tags : conversation marketing

2 Comments

  1. Dr. Pete

    I wrote a perfectly nice fairy tale about usability once (rip-off of the Princess And The Pea story) and started ranking for “father sleeps with daughter stories”. Made me a little ill.

  2. anonymous

    This reminds me of a time I registered a vanity domain name for myself, stopped paying for it, and the next thing I knew it turned into a porn site..

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