Web Analytics Webinar Today (it’s free)
Ian Lurie Dec 5 2008
I’ll be presenting a webinar today:
Transforming Google Analytics Into Business Analytics
When: Tuesday, December 9, 12 PM PST (that’s today)
Where: Here, on the web, silly
The focus: Making actual, real-life use of Google Analytics to grow your business. No fancy shtuff like advanced segments. I’ll talk about:
- Data overload and how to avoid it
- The 3 factors you really need to track: Profit, Growth and Pipeline
- The system you need to make it work: Configure, Track, Apply
- How to use click value calculation to simplify it all.
- Real-world examples.
Note: This is not a Google Analytics training webinar. It’s a business analytics webinar. So I won’t be going over setting up e-commerce tracking or other tech stuff. This one’s for the analysts and marketers out there.
I’ll also have Q&A at the end.
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More