Web Analytics Webinar Today (it’s free)
Ian Lurie Dec 5 2008
I’ll be presenting a webinar today:
Transforming Google Analytics Into Business Analytics
When: Tuesday, December 9, 12 PM PST (that’s today)
Where: Here, on the web, silly
The focus: Making actual, real-life use of Google Analytics to grow your business. No fancy shtuff like advanced segments. I’ll talk about:
- Data overload and how to avoid it
- The 3 factors you really need to track: Profit, Growth and Pipeline
- The system you need to make it work: Configure, Track, Apply
- How to use click value calculation to simplify it all.
- Real-world examples.
Note: This is not a Google Analytics training webinar. It’s a business analytics webinar. So I won’t be going over setting up e-commerce tracking or other tech stuff. This one’s for the analysts and marketers out there.
I’ll also have Q&A at the end.
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More