Ian Lurie // Sep 18 2007
You have a phone number on your website, or your landing page. Or maybe in that Adwords ad. But how do you know if it’s the reason you’re getting those calls?
More important, how do you prove it the CEO, who continually harasses you about the money you’re ‘wasting’ on internet marketing. Every time he looks at you, accusingly, you can feel your career prospects dwindling.
But I digress.
You can measure your site’s performance, in terms of its ability to make your phone ring (literally). Four steps, and you’re all set:
Voila. Call tracking from your web site. You can use this trick to measure the effectiveness of:
See? It’s easy. So don’t ignore those phone calls. If you do, you’re shortchanging your internet marketing strategy.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More