Jaelithe Guillette // Jan 7 2013
Marketing departments are endlessly busy. Each one has different internal and external expectations about what they can (and should) accomplish. I mean, everybody’s a marketing whiz who watches the Super Bowl, right?
If only it were that easy. Marketing departments are regularly expected to accomplish a wide range of goals.
Consequently, when your goals are big (and your marketing department is small) you must get crafty or you’ll never put a dent in that mega-sized to-do list of onsite content strategy objectives. Never is this truer than with video. Everyone wants it, but unless you have countless thousands to spend, it takes time and specialized nerdery.
I know what you’re thinking: “But all my special nerds are doing other things…”
You know what kind of video you want but you don’t have someone internally with fancy video skills or the dough to get it done elsewhere. Oh, and you have no time, zilch, not even enough to finish reading this sente…. Video is expensive. Even when you try to make it on the cheap. Sure, you could quit your job, start wearing a beret and go to film school, but I’m pretty sure your Mom/spouse/bank account would get mad.
However all is not lost: one of our three clever solutions below just might make all your video hopes and dreams come true.
Make a fancy video-like Prezi—we tried this and it worked out really well. In fact, look at the fruits of our labor.
PowerPoint 2010. The latest PowerPoint version allows you to save your presentation as a Windows Media Video (.wmv) file. Although I don’t know much about weirdo file types, I do know that this innovation will allow you share the video easily without worrying what software your audience has available on its computer.
Look at this PowerPoint 2010 video example. Yep, it’s a homemade Angry Birds movie. Imagine the possibilities…
Crowdsource. Ask people to submit part of the video you’re trying to create. Maybe they send a clip of them explaining why they love your product in 5 words, maybe it’s a video of them showing a unique product use, or maybe (just maybe) it’s a 15-second clip of their favorite movie re-enacted. Best example on the Internet is this stitched-together version of StarWars:
If you’re smart you can achieve great things with less effort and time. Granted, they may not always be perfect but they’ll help you accomplish your goals and allow you to learn along the way.
Because I like motivational posters ironically, but I also like them for real, I present to you an inspiration poster about achievement and celebrating on top of a mountain…
ACHIEVEMENT “It is hard to fail, but it is worse never to have tried to succeed” –Theodore Roosevelt
Jaelithe Guillette is Associate Director of Content at Portent, Inc, an internet marketing company. She heads up the copy, social, and public relations teams and assists in creative campaigns, content strategy and driving traffic to client sites with out-of-the-box brainstorming and sharp SEO. Read More