The Portent Blog

boobie says 'what' Copywriting

7 Aug, 2012

10 stupid blogging mistakes I’ve made

By Ian Lurie

During my mediocre bike racing career, a lot of my teammates raced wearing two pairs of shorts. I didn’t. Then I crashed, ripped out the entire right cheek of my lycra tuchus-cover, and had to finish the race with a gentle breeze wafting across my abraded buttock. From then on, I wore two pairs of… Read More

Copywriting

27 Jun, 2012

Web copyright for the complete dumbass

By Ian Lurie

I’m a generous guy. So, when I see someone acting like a complete scumbag, I assume they’re ignorant, instead. For example, if you take an article I wrote in 2005 and put it up for sale, without my permission, on a third-party site, like this: …I take the high road: You’re not a dishonest pile… Read More

Copywriting

4 Jun, 2012

Web copywriting 101: Sub-headings

By Ian Lurie

I went to read The Skills Gap Myth on Time.com this morning, and I saw this: I know I’m off Diet Coke, and low on caffeine, and my brain’s working in slow motion. But still, that’s an awful lot of uninterrupted text for a Monday morning. When you’re writing online, you need to break up… Read More

Copywriting

9 Feb, 2012

The Alfred Hitchcock Guide to SEO Copywriting

By Jack Martin

Why is my competitor showing above me in Google search results? How can I use my website’s useful content to find new potential customers? What acronym would I use for the Sasquatch Education Organization? SEO is the answer to these questions and more. Search Engine Optimization (SEO) starts as a mystery for many companies, but… Read More

gorilla suit Copywriting

5 Dec, 2011

Pink dancing gorillas and web copywriting

By Ian Lurie

So, I went on Fiverr, and hired a pink gorilla to do a video about why you need good web copywriting. Caution – watch only if you don’t need that 58 seconds of your life: I’m not saying this video is bad, per se. I got my money’s worth. If you hire someone for $5… Read More

seo-copywriting-cheatsheet Copywriting

21 Oct, 2011

The SEO Copywriting Cheat Sheet

By Ian Lurie

If you write for SEO, you write for online users, and vice-versa. I just put together this SEO copywriting cheat sheet to cover it all. It’s free – have a look. The SEO Copywriting Cheat Sheet – PDF The cost? Zero. Zip. Nada. If you want to make me smile, you can: Buy one of… Read More

Copywriting

22 Jun, 2011

New Copywriting E-Book Free for Download

By Ryan Moothart

I have written and edited countless numbers of articles, advertisements, and product descriptions since beginning my work here at Portent. In that time period, I have come across dozens of mistakes that I realize are far too common in this industry. So, a few weeks back, I wrote a short e-book on some of the… Read More

Copywriting

7 Jun, 2011

Yes, you have to write. No, you don’t have an excuse.

By Ian Lurie

I wrote a guest post for Heather Lloyd-Martin’s SEO Copywriting blog. In it, I write about Tribbles, fish, and why you have to write, even if you think your clients are illiterate rodents. Read Just Write!.

Copywriting

31 Jan, 2011

4 Sales Tactics That Will Make You a Better Writer

By Portent Staff

Before I became a writer, I spent eight years in sales. It was a fantastic way to fit work in between classes and afforded me to upgrade my college cuisine to include more than spaghetti noodles. I thought I was just paying for textbooks, but the experience I gathered while selling pianos and cell phones… Read More

copywriting tips Copywriting

27 Jan, 2011

6 copywriting tips – Latest Search Engine Land column

By Ian Lurie

My latest Search Engine Land column just went live. I listed out 6 ideas for stuff to write when you’ve got no idea what to write: 6 content tips: How to write when you have nothing to write about

Copywriting

19 Jan, 2011

Hey Copywriters – Designers Hate You for a Reason

By Portent Staff

I consider myself a perfectly creative person. I can paint Manet-quality word pictures; every once in a while I will whip up such stunning moments of alliteration that the Cat in the Hat’s whiskers curl with envy. I am a copywriter. Outside of my poetic prowess, my creativity is pretty much useless. And most days… Read More

college1 Copywriting

3 Jan, 2011

What an English Degree Teaches You about Internet Copywriting

By Welles Wiley

If you think an English degree would prepare you for anything in the world of copywriting, think again! There are plenty of things you'll need to unlearn if you plan to write internet content

Copywriting

7 Dec, 2010

10 Copywriting Nightmares & How to Deal With Them

By Portent Staff

Copywriting is a career replete with pitfalls, from editorial visions gone awry to hair-pulling, forehead-pounding hours attempting to come up with synonyms for “elegant” that alliterate with “xylophone.” There are good parts, too. Really good parts. I promise. But that is an entirely different post. This is a post about the depths of despair all… Read More

Copywriting

20 Aug, 2010

SEO Copywriting Training Coming to Seattle

By Ian Lurie

Heather Lloyd-Martin knows SEO copywriting like I know sarcasm. She’s coming to Seattle September 15, 2010 to teach her SEO Copywriting Training course – if you’ve already read my SEO copywriting e-book and want a full day of hands-on, in-depth training, you need to go to this seminar. The specifics: When: September 15, 2010, 9-4… Read More

Copywriting

30 Jul, 2010

Link bait: Half luck, half skill, half something else

By Ian Lurie

Everyone thinks they have a great recipe for link bait. Make a list. Include pictures. Freak people out. Post it right at this specific time of day (different for every ‘expert’). Spam Digg. No, wait, spam Twitter! Ooops, try Stumbleupon! Or, my favorite, “Write really good stuff”. When you see hordes of experts all recommending… Read More