I went to read The Skills Gap Myth on Time.com this morning, and I saw this: I know I’m off Diet Coke, and low on caffeine, and my brain’s working in slow motion. But still, that’s an awful lot of uninterrupted text for a Monday morning. When you’re writing online, you need to break up [...]

Why is my competitor showing above me in Google search results? How can I use my website’s useful content to find new potential customers? What acronym would I use for the Sasquatch Education Organization? SEO is the answer to these questions and more. Search Engine Optimization (SEO) starts as a mystery for many companies, but [...]

So, I went on Fiverr, and hired a pink gorilla to do a video about why you need good web copywriting. Caution – watch only if you don’t need that 58 seconds of your life: I’m not saying this video is bad, per se. I got my money’s worth. If you hire someone for $5 [...]

If you write for SEO, you write for online users, and vice-versa. I just put together this SEO copywriting cheat sheet to cover it all. It’s free – have a look. The SEO Copywriting Cheat Sheet – PDF The cost? Zero. Zip. Nada. If you want to make me smile, you can: Buy one of [...]

I have written and edited countless numbers of articles, advertisements, and product descriptions since beginning my work here at Portent. In that time period, I have come across dozens of mistakes that I realize are far too common in this industry. So, a few weeks back, I wrote a short e-book on some of the [...]

I wrote a guest post for Heather Lloyd-Martin’s SEO Copywriting blog. In it, I write about Tribbles, fish, and why you have to write, even if you think your clients are illiterate rodents. Read Just Write!.

Before I became a writer, I spent eight years in sales. It was a fantastic way to fit work in between classes and afforded me to upgrade my college cuisine to include more than spaghetti noodles. I thought I was just paying for textbooks, but the experience I gathered while selling pianos and cell phones [...]

My latest Search Engine Land column just went live. I listed out 6 ideas for stuff to write when you’ve got no idea what to write: 6 content tips: How to write when you have nothing to write about

I consider myself a perfectly creative person. I can paint Manet-quality word pictures; every once in a while I will whip up such stunning moments of alliteration that the Cat in the Hat’s whiskers curl with envy. I am a copywriter. Outside of my poetic prowess, my creativity is pretty much useless. And most days [...]

If you think an English degree would prepare you for anything in the world of copywriting, think again! There are plenty of things you’ll need to unlearn if you plan to write internet content