Heather Lloyd-Martin knows SEO copywriting like I know sarcasm. She’s coming to Seattle September 15, 2010 to teach her SEO Copywriting Training course – if you’ve already read my SEO copywriting e-book and want a full day of hands-on, in-depth training, you need to go to this seminar. The specifics: When: September 15, 2010, 9-4 [...]

Everyone thinks they have a great recipe for link bait. Make a list. Include pictures. Freak people out. Post it right at this specific time of day (different for every ‘expert’). Spam Digg. No, wait, spam Twitter! Ooops, try Stumbleupon! Or, my favorite, “Write really good stuff”. When you see hordes of experts all recommending [...]

Enter my copy house of horrors and see how one copywriting blunder could destroy your brand. Don’t let these copy fails happen to you!

Link related content together and it’s 10x more powerful as an SEO tool. So why doesn’t anyone ever do it? It’s easy. Here’s how you create a ‘hub’ page and use it to boost your rankings, improve your site for readers and get that warm tingly feeling inside: You’ve got nuthin’ Say you run a [...]

Content. I’m always harassing my clients to produce more content. It’s essential to good SEO and delivers value for visitors. It’s a pain in the neck to create new content. But chances are, you’ve got lots of great stuff already. 1. Your local stores If you have local stores or independent retailers who sell your [...]

Keep your titles short, simple and obvious. Look at the image below. It’s a partial screenshot of my RSS reader. This is your space to hook me. If you don’t, I’m not opening your story. I have 241 unread items. I don’t have time to read them all so I’ll pick and choose based on [...]

As Mad Men’s Don Draper so eloquently put it, to sell a product you have to first evoke an emotion. Get your audience to feel. Sex doesn’t sell; desire does. But how do you get your customers to feel desire when you can’t even see them?

Any reputable Internet marketing company will tell you that you need product descriptions. That’s the bad news. The good news is, they aren’t difficult to write and they not only help sell the product, they can improve your Search Engine Optimization efforts. Who knew? Trouble is, most copywriters would rather write toilet plunger ads than [...]

Just a forewarning: I’m renaming my SEO Copywriting eBook this week to The Fat Free Guide to SEO Copywriting. As I launch new ebooks, they’ll be called the Fat Free Guide, too. See, I’m branding! Clever, huh? Also, I’m now offering the ebook in cooperation with Mike Corso and Cool Site of the Day. Mike [...]

“How much do I need to write if I want to be #1?” I hear that question a lot. The short answer is: “As much as gets you there. Not one word more.” But I do have some basic rules of thumb. They’re basic. Very basic. So I decided to write ‘em down, and have [...]