Portent Staff 25 Jul, 2008

Part 1: What is copywriting

It’s the tiredest of icebreakers. And yet, at least once a month, someone asks me what I do. After I say I’m a copywriter, I am usually treated to one of three sparkling remarks: “So, you just copy what other people write?” “So, you make copies of other people’s writing?” “So, you make copyrights?” Har,… Read More


Portent Staff 18 Jul, 2008

Why You Need Creative Services

The economy is rocky. Resources are tight. It's the perfect time to run out and hire a creative services firm to do your Internet marketing, right? Right! While resources must be considered carefully in a rocky economy, I am here to explain why investing in professional creative development is one of the soundest business decisions… Read More


Tom Schmitz 14 Jul, 2008

Paid Search & Organic Search Require Different Content Strategies

When you read that paid search and organic search require separate content strategies you might think, “Duh! That’s obvious.” Except that something happened to me last week, and this was not the first time. A Portent’s client earned a top ten ranking for an important keyword, one right near the top of the keyword chart.… Read More


Portent Staff 27 Feb, 2008

Loves Poppies, Still Owns Piggy Bank: Write Personas like Ads

  All soccer moms are not created equal. Copyblogger makes this point in a recent post, and I totally agree. Until we go beyond perfunctory profiling and start creating vivid, charismatic, three-dimensional characters, personas will be of no use except to perpetuate stereotypes. Marketers need to go further in their persona development if they are… Read More


Portent Staff 22 Feb, 2008

Stale Linkbait Works Best: How to Totally Ignore your Blog and Still Increase Traffic

Or maybe I should say, the best linkbait never gets stale. Basically, my goal is to assault your blogging worldview and contradict everything you’ve ever heard on the subject-all for a good cause, of course. In this post, I am going to tell you how to have a decent little blogging career, and even earn… Read More