The Portent Blog

Copywriting

30 Jul, 2008

Copywriting is better than other writing careers

By Portent Staff

If you were a creative writing or English major, you may think your job prospects include pouring coffee in a cafe while scrawling poems on napkins, burying yourself in manuscripts as an editorial assistant in a publishing house, working as a journalist for a local publication, or of course writing the Great American Novel. But… Read More

Copywriting

25 Jul, 2008

Part 1: What is copywriting

By Portent Staff

It’s the tiredest of icebreakers. And yet, at least once a month, someone asks me what I do. After I say I’m a copywriter, I am usually treated to one of three sparkling remarks: “So, you just copy what other people write?” “So, you make copies of other people’s writing?” “So, you make copyrights?” Har,… Read More

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Copywriting

18 Jul, 2008

Why You Need Creative Services

By Portent Staff

The economy is rocky. Resources are tight. It's the perfect time to run out and hire a creative services firm to do your Internet marketing, right? Right! While resources must be considered carefully in a rocky economy, I am here to explain why investing in professional creative development is one of the soundest business decisions… Read More

Copywriting

14 Jul, 2008

Paid Search & Organic Search Require Different Content Strategies

By Tom Schmitz

When you read that paid search and organic search require separate content strategies you might think, “Duh! That’s obvious.” Except that something happened to me last week, and this was not the first time. A Portent’s client earned a top ten ranking for an important keyword, one right near the top of the keyword chart.… Read More

Copywriting

27 Feb, 2008

Loves Poppies, Still Owns Piggy Bank: Write Personas like Match.com Ads

By Portent Staff

  All soccer moms are not created equal. Copyblogger makes this point in a recent post, and I totally agree. Until we go beyond perfunctory profiling and start creating vivid, charismatic, three-dimensional characters, personas will be of no use except to perpetuate stereotypes. Marketers need to go further in their persona development if they are… Read More

Copywriting

22 Feb, 2008

Stale Linkbait Works Best: How to Totally Ignore your Blog and Still Increase Traffic

By Portent Staff

Or maybe I should say, the best linkbait never gets stale. Basically, my goal is to assault your blogging worldview and contradict everything you’ve ever heard on the subject-all for a good cause, of course. In this post, I am going to tell you how to have a decent little blogging career, and even earn… Read More