Amazon Flunks Usability 101? Say it ain’t so…
Ian Lurie Dec 17 2007
Amazon needs to read GrokDotCom a little more. When creating links, use the words that call for action – the trigger words.
Amazon failed to do that here:
If you’re going to sign in, which words would you click? ‘Personalized recommendations’? Or ‘sign in’?
Personally, I’d click ‘sign in’. But Amazon linked from ‘personalized recommendations’.
I actually spent a few minutes trying to figure out where to go to log in – I assumed that the personalized recommendations link described how those recos worked.
Restore my faith, oh great Lord Bezos. Fix your usability gaffe…
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More
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