Friday Book Review: MarketingSherpa Landing Page Handbook
Ian Lurie Dec 7 2007
I’m an old fart when it comes to landing pages. I started working with them way back in 2000 or so (gasp). So I can be a bit hard to impress.
MarketingSherpa’s Landing Page Handbook managed, though. It’s absolutely crammed with useful tips, factoids, research and best practices.
I didn’t quite sleep with it under my pillow, but it did end up on my nightstand for a few days.
The book covers the basics, such as landing page design best practices. It then moves on to more advanced testing techniques and provides a list of resources for landing page addicts like me.
A disclaimer: MarketingSherpa was kind enough to give me a copy for free. But that’s all they did. I get lots of stuff for free, like AOL subscriptions, catalogs, etc.. I’m not giving any of them a ‘thumbs up’ review. Trust me. This book is terrific.
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More
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