Friday Book Review: MarketingSherpa Landing Page Handbook
Ian Lurie Dec 7 2007
I’m an old fart when it comes to landing pages. I started working with them way back in 2000 or so (gasp). So I can be a bit hard to impress.
MarketingSherpa’s Landing Page Handbook managed, though. It’s absolutely crammed with useful tips, factoids, research and best practices.
I didn’t quite sleep with it under my pillow, but it did end up on my nightstand for a few days.
The book covers the basics, such as landing page design best practices. It then moves on to more advanced testing techniques and provides a list of resources for landing page addicts like me.
A disclaimer: MarketingSherpa was kind enough to give me a copy for free. But that’s all they did. I get lots of stuff for free, like AOL subscriptions, catalogs, etc.. I’m not giving any of them a ‘thumbs up’ review. Trust me. This book is terrific.
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More
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