Key to a Great Web Site: Fire the Committee
Ian Lurie Oct 11 2007
“Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker.”
Web design by community never works. The 2-3 times I’ve seen it tried, design stretched out for months, my designers started developing nervous twitches, and the final product was either bland or downright lousy.
Please, take some leadership: If you’re in charge of marketing, you decide how the site should look.
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More
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