Design & Development

Jarrod Medrano 31 Oct, 2008

Quick Photoshop Tip: Make your product images shine.

When designing a website for a business, it’s easy to overlook the little things. A lot of time is spent on design, layout, and development. Other, less glamorous things like image file size and product images are often overlooked. Attention to the little details in a website can make all the difference in the world… Read More

slideology Design & Development

Ian Lurie 25 Sep, 2008

Create Better Slide Presentations: slide:ology

At conferences, three things are a constant: Lack of healthy food. Overabundance of alcohol. Really godawful Powerpoint or other slide presentations. I’ve spent a long time huddled alone in the dark, thinking I was the only one who hated seeing 25 bullets on a slide, individual animated letters and various other forms of visual vomit… Read More

Design & Development

Jarrod Medrano 18 Aug, 2008

Does Web 2.0 still look good? Did it ever?

Web 2.0 was sighted at a local party last evening. Many who attended expressed that he was ‘Not as cool as we remembered.’   Recently I was poking around a few design blogs and noticed something interesting. It seems like the trends and styles that were so popular only a year ago are starting to… Read More

Design & Development

Jarrod Medrano 3 Aug, 2008

A Firefox Quirk You May Not Be Aware Of

When I was making some updates to the Portent Blog, I came across a strange problem. Whenever I highlighted the text with my cursor, I would get no visual feedback showing me what I had highlighted. I’ve actually run across this on a couple of other sites, which is why I thought I should share… Read More

Design & Development

Jarrod Medrano 18 Jul, 2008

How to Design Your Site Like It’s 1999

The internet today is filled with tutorials on how to design your web site ‘web 2.0′ style. I thought it would be fun to teach you some of the horrible design trends from the past. So I invite you to return to a simpler time, a time when people still listened to TLC’s ‘No Scrubs’… Read More

Design & Development

Ian Lurie 16 Jul, 2008

7 Ways to Lower Your Home Page Bounce Rate

If you take the time to build a web site, you’d like most folks to stay on it for a while. Visitors who show up and leave 3 seconds later aren’t generally helpful. You want to lower your bounce rate. Here are a few tips for doing just that. What’s Bounce Rate, Anyway? Bounce rate… Read More

valid-xhtml Design & Development

Ian Lurie 10 Jun, 2008

Conversation Marketing: Now Standards Compliant

Finally. With a lot of help from my staff, I’ve got a blog that’s W3C standards compliant: I know you’re saying “So?” right now. But I have to get my little victories where I can. My CSS would be compliant, too, except for the stupid hacks we have to make for Internet Explorer. Bill, Bill… Read More

alistapart Design & Development

Ian Lurie 3 Jun, 2008

15 Blog Designs That Inspire Me

In internet marketing, you have to design something, eventually. When I’m stuck I do what any good creative does: Steal. Here are 15 blogs from which I regularly steal get ideas. A List Apart A List Apart is an old favorite of mine. The design is one of the best examples of a 3-column layout… Read More

observe this elephant Design & Development

Ian Lurie 30 Apr, 2008

Stock Photos Don’t Have To Suck

Stock photos don’t kill campaigns. Campaigns using stock photos kill campaigns. I just found a very smart (and funny) article about stock photos on Information Rain. Chris’s point: Most stock photography is just awful. But fear not! You can use stock photos without looking ridiculous. Here are a few tips: Choose Photos With a Purpose… Read More

Design & Development

Jarrod Medrano 25 Apr, 2008

Create Rusty Metal Text in Photoshop: Tutorial

Recently I was looking for a way to make some cool rusted metal text in Photoshop, and after searching through a few metal text tutorials on Google I decided that all of them were garbage. So I messed around for a while and created my own.

Design & Development

Jarrod Medrano 7 Apr, 2008

Actionscript 3 Particles Tutorial

  Today I’m going to show you how to do something a little more fun than usual. We’re going to be making a simple particle system in Flash CS3. Subscribe to my RSS feed on Veoh  Actionscript 3 Particles Tutorial Part One Actionscript 3 Particles Tutorial Part Two

Design & Development

Jarrod Medrano 25 Mar, 2008

Advanced Actionscript 3 Preloader

Watch me do my best Bob Ross impression while teaching you how to create a preloader in Actionscript 3. No happy trees included. Video after the jump!

Design & Development

Jarrod Medrano 11 Mar, 2008

Embedding Flash the Smart Way with SWFObject

There are several ways to embed Flash on a web page – some are better than others. Here’s the one we’ve found to work best: First, you’ll need to go to the SWFObject home page to download the javascript. You can also read up on SWFObject here. The example html included inside the zip file… Read More

Design & Development

Portent Staff 11 Mar, 2008

Pauli Exclusion for the Techie and Creative in Internet Marketing

Internet marketing is a blend of technology and creative. When putting together a landing page campaign or whole new site, you have designers who create the art and the developers who make it do magic.
Some companies make the mistake of having their developer also be the designer. Not good. You’ll end up with a really, really large title text in font size 32 mismatched with really small paragraph text in font size 10. Colors will probably consist of black, white, blue or red and no shades in between. Your background will have some sort of funky rainbow gradient. Not to mention the mega indignation from the developer explaining, “Yeah, it doesn’t look great but it works.”
Just don’t do go there. Get artists to create the art and lay it out nicely. Get developers to make the buttons do something. You’ve probably heard of the Pauli Exclusion Principle at some point in your science classes – no two electrons can occupy the same space at the same time. Think of web design roles similarly. Programmers are not designers. Designers are not programmers. They do not occupy the same brain space at the same time, or a design/functional collision disaster could be the result!
Don’t take my word for it, though. See for yourself.

Design & Development

Portent Staff 28 Feb, 2008

The Struggle for Validation

  Earlier this morning, Ian sent me an email saying that the Portent Website code was great. Near perfect, even! But one thing was weighing on his mind. We weren’t passing the W3 Markup Validation. That giant red “THIS SITE ISN’T XHTML TRANSITIONAL!” message was searing into his poor SMX-addled eyeballs and I was the… Read More