Ian Lurie 4 Feb, 2009
I’m lazy. It’s a good property in a geek. So I try to avoid repetitive work. But in my line of work you end up launching lots of sites, most of which don’t have to win design awards. They just have to be super-easy to use. Here are a few tools that, whether you’re just… Read More
Jarrod Medrano 31 Oct, 2008
When designing a website for a business, it’s easy to overlook the little things. A lot of time is spent on design, layout, and development. Other, less glamorous things like image file size and product images are often overlooked. Attention to the little details in a website can make all the difference in the world… Read More
Ian Lurie 25 Sep, 2008
At conferences, three things are a constant: Lack of healthy food. Overabundance of alcohol. Really godawful Powerpoint or other slide presentations. I’ve spent a long time huddled alone in the dark, thinking I was the only one who hated seeing 25 bullets on a slide, individual animated letters and various other forms of visual vomit… Read More
Jarrod Medrano 18 Aug, 2008
Web 2.0 was sighted at a local party last evening. Many who attended expressed that he was ‘Not as cool as we remembered.’ Recently I was poking around a few design blogs and noticed something interesting. It seems like the trends and styles that were so popular only a year ago are starting to… Read More
Jarrod Medrano 3 Aug, 2008
When I was making some updates to the Portent Blog, I came across a strange problem. Whenever I highlighted the text with my cursor, I would get no visual feedback showing me what I had highlighted. I’ve actually run across this on a couple of other sites, which is why I thought I should share… Read More
Jarrod Medrano 18 Jul, 2008
The internet today is filled with tutorials on how to design your web site ‘web 2.0′ style. I thought it would be fun to teach you some of the horrible design trends from the past. So I invite you to return to a simpler time, a time when people still listened to TLC’s ‘No Scrubs’… Read More
Ian Lurie 16 Jul, 2008
If you take the time to build a web site, you’d like most folks to stay on it for a while. Visitors who show up and leave 3 seconds later aren’t generally helpful. You want to lower your bounce rate. Here are a few tips for doing just that. What’s Bounce Rate, Anyway? Bounce rate… Read More
Ian Lurie 10 Jun, 2008
Finally. With a lot of help from my staff, I’ve got a blog that’s W3C standards compliant: I know you’re saying “So?” right now. But I have to get my little victories where I can. My CSS would be compliant, too, except for the stupid hacks we have to make for Internet Explorer. Bill, Bill… Read More
Ian Lurie 3 Jun, 2008
In internet marketing, you have to design something, eventually. When I’m stuck I do what any good creative does: Steal. Here are 15 blogs from which I regularly steal get ideas. A List Apart A List Apart is an old favorite of mine. The design is one of the best examples of a 3-column layout… Read More
Ian Lurie 30 Apr, 2008
Stock photos don’t kill campaigns. Campaigns using stock photos kill campaigns. I just found a very smart (and funny) article about stock photos on Information Rain. Chris’s point: Most stock photography is just awful. But fear not! You can use stock photos without looking ridiculous. Here are a few tips: Choose Photos With a Purpose… Read More
Jarrod Medrano 25 Apr, 2008
Recently I was looking for a way to make some cool rusted metal text in Photoshop, and after searching through a few metal text tutorials on Google I decided that all of them were garbage. So I messed around for a while and created my own.
Jarrod Medrano 7 Apr, 2008
Today I’m going to show you how to do something a little more fun than usual. We’re going to be making a simple particle system in Flash CS3. Subscribe to my RSS feed on Veoh Actionscript 3 Particles Tutorial Part One Actionscript 3 Particles Tutorial Part Two
Jarrod Medrano 25 Mar, 2008
Watch me do my best Bob Ross impression while teaching you how to create a preloader in Actionscript 3. No happy trees included. Video after the jump!
Jarrod Medrano 11 Mar, 2008
Portent Staff 11 Mar, 2008
Internet marketing is a blend of technology and creative. When putting together a landing page campaign or whole new site, you have designers who create the art and the developers who make it do magic.
Some companies make the mistake of having their developer also be the designer. Not good. You’ll end up with a really, really large title text in font size 32 mismatched with really small paragraph text in font size 10. Colors will probably consist of black, white, blue or red and no shades in between. Your background will have some sort of funky rainbow gradient. Not to mention the mega indignation from the developer explaining, “Yeah, it doesn’t look great but it works.”
Just don’t do go there. Get artists to create the art and lay it out nicely. Get developers to make the buttons do something. You’ve probably heard of the Pauli Exclusion Principle at some point in your science classes – no two electrons can occupy the same space at the same time. Think of web design roles similarly. Programmers are not designers. Designers are not programmers. They do not occupy the same brain space at the same time, or a design/functional collision disaster could be the result!
Don’t take my word for it, though. See for yourself.