Ian Lurie 20 Feb, 2008
Web typography is an art that I’ve never totally grasped – I have to be honest. But I have learned some basic rules worth remembering: 1: Line Spacing Always use at least 1 full line between lines of text, like this: On my blog, I use 1.5em. Reading online text is a pain – wider… Read More
Portent Staff 20 Feb, 2008
(A quick note: If you don’t know World of Warcraft, skip about 4 paragraphs down. If you do know it, it’s thoroughly worth reading and pertinent. We at Portent love to geek out now and then.) My best friend and her boyfriend recently started playing World of Warcraft, so I’ve reactivated my account after a… Read More
Ian Lurie 19 Feb, 2008
We just launched a new look for my company, Portent Interactive. I lost the battle to keep my picture the hell off the site. I did win the typographical battle though, so we opted for a larger typeface. We’ve also added a (gasp) blog where the Portent team can dwell on everything from design to… Read More
Ian Lurie 24 Jan, 2008
Jill bravely volunteered her site aldebaranwebdesign.com for a review and six recommendations. In internet marketing, like any other form of marketing, the simplest message that communicates, wins. The poster with one compelling sentence will do better than one with a so-so photograph. The web site that attempts to do the least wins, too. The Aldebaran… Read More
Ian Lurie 15 Jan, 2008
Hey! I’m not doing this any more. Click this link for my nifty new video site reviews. Once, a long time ago, I contacted Alan Weiss of Summit Consulting. I asked him if I could review his site on my blog. He replied: NO. YOU DO NOT HAVE PERMISSION. In all caps, just like that.… Read More
Ian Lurie 17 Dec, 2007
Amazon needs to read GrokDotCom a little more. When creating links, use the words that call for action – the trigger words. Amazon failed to do that here: If you’re going to sign in, which words would you click? ‘Personalized recommendations’? Or ‘sign in’? Personally, I’d click ‘sign in’. But Amazon linked from ‘personalized recommendations’.… Read More
Ian Lurie 7 Dec, 2007
I’m an old fart when it comes to landing pages. I started working with them way back in 2000 or so (gasp). So I can be a bit hard to impress.
MarketingSherpa’s Landing Page Handbook managed, though. It’s absolutely crammed with useful tips, factoids, research and best practices.
Ian Lurie 4 Dec, 2007
Have you tried to buy a Wii lately? Target stores apparently doesn’t want you to. Ever. I visited a few major retailers’ sites, found by searching for ‘Nintendo Wii’ on Google: To me, the Target ad means ‘buy a Wii from us’. So I clicked on the ad, and got this page: No console. Lots… Read More
Ian Lurie 1 Nov, 2007
As you can see, we’ve just redesigned the Conversation Marketing blog. While the feedback I’ve received has been mostly positive, I also noticed that pageviews have dropped a bit in the last week. So, if you have a moment, please post a comment with your thoughts/likes/dislikes about the new design. I appreciate your feedback.
Ian Lurie 27 Oct, 2007
I regard ‘captcha’ – those crazy letters and numbers you have to type in before submitting a form – as a necessary evil. But it’s definitely evil:
I mean really, is that a ‘w’? Or a ‘u’ and a ‘v’? It’s a usability nightmare.
Ian Lurie 11 Oct, 2007
Sage words from Seth Godin: “Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker.” Web design by community never works. The 2-3 times I’ve seen it tried, design stretched out for months, my designers started developing nervous twitches, and the final… Read More
Ian Lurie 20 Sep, 2007
You have a company. You want to grow it online. But, for whatever reason, you still want to design your own site. You could hire an internet marketing professional, work with an agency, or hit Elance and get a design for $500. But this looks easy enough, and you’ve got that free copy of Fireworks… Read More
Ian Lurie 12 Sep, 2007
A few weeks ago I streamed Conversations With the Candidates. Two years ago a project like that would’ve cost my client a small fortune to encode, stream and then deliver the video to a large audience. This time? The price of my plane ticket, plus my time in Orlando. The difference is a service called… Read More
Ian Lurie 4 Sep, 2007
It’s “cute”. It’s “clever”. It’s useless! I don’t want ‘clever’. And I don’t necessarily want cute, unless you’re selling me teddy bears. Have a look at this design (blurred to protect the innocent). This site sells 800 numbers: What I need – the button descriptions – is totally shouted down by what’s cute: The numbers… Read More
Ian Lurie 10 Aug, 2007
I made some tiny changes to CM: Made the font size larger, and the line spacing wider. Any feedback? Better?