Ian Lurie // 14 Dec, 2006
Why is it that so many people believe my company is a development firm? I suspect it’s because we work with numbers, and code, as well as all that ‘typical’ creative marketing stuff. Well dang it, we are creative. Here’s a little holiday fun to prove that we are, indeed, creative folk: http://www.portentinteractive.com/peng Beware, it’s… Read More
Ian Lurie // 27 Nov, 2006
Barry sent me a great example of horrifically bad usability: If You Have to Ask the Price You Can’t Afford it? He states the problem quite eloquently. Very briefly: If there’s no price, and no way to find out the price, and no way to buy online, would you pursue the matter any further, or… Read More
Ian Lurie // 30 Oct, 2006
Seattle24x7 just published a piece I wrote about simplifying your web site, and why it matters…
Ian Lurie // 10 Sep, 2006
I just went onto the American Express web site to buy something using my points. The shopping experience was great, right up until I tried to complete my purchase. Then I got a screen that looked like this: Really helpful, guys. Thanks. At that point, I gave up. I’ll have to call them, taking up… Read More
Ian Lurie // 8 Sep, 2006
NFB v. Target is just a ruling on a request to dismiss the case. It’s not final. But it could have wide implications for all web sites, as the judge rules that the ADA does apply to web sites. Here’s a quick checklist and some common sense guidelines to help you comply with the ADA.
Ian Lurie // 8 Sep, 2006
Is your site accessible? Better check, because the first legal precedent is out.
Ian Lurie // 17 Aug, 2006
I go to an airline’s web site for two reasons: To make a reservation, or check on my flight status. It’s easy to make a reservation from Alaska Airlines’ home page. But try to find the flight status link. It’s there, I promise. It’s just really well hidden. Why not at least make it a… Read More
Ian Lurie // 1 Jun, 2006
UPS, you have a loooong way to go when it comes to usability. If you want some free advice, in the form of a rant, read on. I shipped out my first few book orders earlier this week. In typical dysfunctional entrepeneur style, I decided to do it myself. I’ve never done (small) bulk fulfillment,… Read More
Ian Lurie // 1 Feb, 2006
Previously, I talked about the moment when a web site visitor decides to stay or leave. Seth Godin has another great post about it: Wait!. Be smart, be focused, and don’t ignore the needs/wants/questions of your audience, or they’ll end up ignoring you.
Ian Lurie // 30 Apr, 2005
Last year Portent redesigned Dessy.com. It was our second iteration of the site in four years, and we really liked it. Turns out some other folks did, too – Dessy.com won Macromedia Site of the Day yesterday, proving that you can conduct a fundamentally sound Internet marketing campaign and still look cool, too. And proving… Read More