“Sorry”, not “Bite Me”: Good versus bad contingency design
Ian Lurie Jun 20 2007
Really stupid error messages on web sites:
- The web site encountered an error. Someone showed me this today. ‘Encountered’ an error? In a dark alley? Not only is this message totally unhelpful, it also manages to sound wishy-washy.
- An error occurred while executing service ‘blah blah’ in category ‘blah blah’. Huh? Should I be scared?
- Web page cannot be displayed. Wow, thanks. I couldn’t figure that out on my own.
- 500 internal server error. Totally unhelpful, like the first three, yet even more ominous.
- And, my personal favorite (this error appears on the web site of one of Seattle’s premier interactive agencies, by the way, if you attempt to reach a page that doesn’t exist):
Errors happen. That’s life on the web. Plan for it, by creating a custom error page that reassures the visitor.
If you want to learn more about contingency design, I highly recommend Defensive Design for the Web:
Chairman & Principal Consultant
Ian Lurie is Chairman and Principal Consultant of Portent Inc., an Internet marketing agency that has provided Internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More
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