Ian Lurie // Mar 28 2004
Here’s a radical idea: The Internet would be better if designers worked to make it graphics-free.
Whoa, you say – I like all the pretty pictures. If there aren’t any graphics, it’ll be boring!
True enough. A graphics-free web is a goal, and like a lot of goals, you set it with the idea that your approach to that goal will be asymptotic. You’ll never get there.
But we can go back to the days when graphics were used only for presentation, and not as a layout or structural tool. Most web pages today use dozens of invisible ‘spacer’ gifs (including my company’s site, so I’m not feeling all that superior) to control spacing and position. They also use graphical lines for borders, boxes for backgrounds and who-knows-what-else.
With the wide adoption of CSS 2 as a standard, we can get away from that, and use cascading style sheets to create lines and backgrounds, and control the position of text columns and blocks on a page.
Ewwww. That’ll make for some boring stuff, you say. Not true.
Here are a few pages that use at least some CSS2 – tell me if they’re boring:
These sites load fast, read well and present excellent targets for search engine optimization. And, they look good.
So, if your web consultant starts telling you to use fewer graphics, don’t fire them. Say thank you, and look forward to a better, more accessible web presence…
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More