Usability: Error Messages
Ian Lurie Sep 10 2006
I just went onto the American Express web site to buy something using my points. The shopping experience was great, right up until I tried to complete my purchase. Then I got a screen that looked like this:
Really helpful, guys. Thanks.
At that point, I gave up. I’ll have to call them, taking up their time and mine.
When you build a shopping site, make sure your error messages make sense. That will immediately vault you into the top 5% of all web sites.
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More
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