Ian Lurie // Sep 10 2006
I just went onto the American Express web site to buy something using my points. The shopping experience was great, right up until I tried to complete my purchase. Then I got a screen that looked like this:
Really helpful, guys. Thanks.
At that point, I gave up. I’ll have to call them, taking up their time and mine.
When you build a shopping site, make sure your error messages make sense. That will immediately vault you into the top 5% of all web sites.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More