Usability Is About The Details
Ian Lurie Jan 13 2007
My firm just re-launched ColdHeat’s web site. The team did an amazing job.
But the most remarkable thing about the site is a bunch of little things that make it a pleasure to use (I can brag like this because I had almost nothing to do with the new design).
My favorite example. Here’s the shopping cart icon:
And here it is if you’ve added something to your cart:
Little things can make a big difference. The folks on the design and implementation team didn’t have to add the glowing icon to indicate something’s in your cart. No one told them to. Nor would I have thought to put it on a requirements list somewhere. But they did it anyway. And it’s one of the little touches that makes this site a true conversation marketing engine, ’cause it just sounds so dang smart.
So a quick ‘huzzah’ for my team…
Ian Lurie is CEO and founder of Portent Inc. He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Read More
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