Ian Lurie // Dec 4 2007
Have you tried to buy a Wii lately? Target stores apparently doesn’t want you to. Ever.
I visited a few major retailers’ sites, found by searching for ‘Nintendo Wii’ on Google:
To me, the Target ad means ‘buy a Wii from us’. So I clicked on the ad, and got this page:
No console. Lots of accessories available for purchase, but that’s it. And no information about when I might purchase one, or why there aren’t any available.
That’s OK though. I can wait. I figured I could at least pre-order, or put my name on an e-mail list so they could notify me when more Wiis become available.
Nope. I can sign up for the Target newsletter. Nothing else.
Is the Target site just broken? Did they remove the Wii for a few days? Or is it gone forever? The lack of information is aggravating for me, and I know there’s a Wii shortage. It’s probably downright maddening for less geeky consumers. Target is driving away customers with the silent treatment.
So, Target, here are three things you can do to sell tons more stuff. That’s what you want to do, right?
Then, the day you get more Wiis in stock, you can notify the list.
It’s an easy, economical fix, and a way to turn a shortage into a marketing opportunity.
And hey, Nintendo? Don’t even get me started on your site.
Ian Lurie is founder and CEO of Portent Inc., an internet marketing agency that has provided internet marketing, including PPC, SEO, social and analytics services, since 1995. Read More