Farewell Authorship

George Freitag 4 Sep, 2014

Team Portent Bids Farewell to Authorship

One spring day of 2011, Google announced a new thing called “Authorship.” They described it as a way of using data to “help people find content from great authors in our search results.” With little exception, the SEO community rejoiced. Finally, we, the content creators and bloggers of the world, were on top. By adding… Read More

Conflicting One Way Signs PPC

Elizabeth Marsten 17 Aug, 2014

Unexpected Loss of Control: Google AdWords Exact Match Controversy

Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the… Read More

Yep. Ian's back as Portent's CEO. Random

Ian Lurie 18 Jul, 2014

Yep. I’m back.

Shortest. Career change. Ever. I’m back as CEO of Portent after six months as Chairman and Principal Consultant. I’m damned happy about it, too. Here’s why: We hit our goals. Steve came on board to get our business house in order. Frankly, I suck at that. Steve is great at it. He got it done.… Read More

screamingbaby Random

Ian Lurie 7 Jul, 2014

Presentation Horrors: Don’t Do These Things

I’ve done some pretty awful presentations in my career. Here, I’ve pulled them all into a single, truly horrifying ‘ultimate’ slide deck. First, I pull them all together. Then I do the same presentation again, with annotations explaining where I goofed and how to avoid it.

raingage-strategic-featured Internet Marketing

Ian Lurie 21 May, 2014

Announcing RainGage

TL;DR version: Portent’s just launched RainGage Enterprise and RainGage™ Essentials. RainGage assesses your online marketing and recommends improvements that win you more business. It provides three layers of marketing recommendations: A strategic assessment across your entire marketing mix A tactical assessment showing areas for improvement A page-by-page, post-by-post (on RainGage Enterprise) and image-by-image set of… Read More

The stack Internet Marketing

Ian Lurie 21 Apr, 2014

The Marketing Stack, aka: Why Do You Keep Getting Fired?

Update: I wrote a much longer, more complete article about this, called One-Trick Ponies Get Shot And other stories: Digital marketing strategy done right. You might want to read that, instead. TL;DR version: Strategic thinking + tactical recommendations grows digital agency/client relationships. ‘Strategy’ means thinking across all digital disciplines — not just the ones in… Read More

scatterplot Analytics

Ian Lurie 31 Jan, 2014

Attribution-fu: Slides and video

If you’re going to grow a marketing campaign beyond last-click converters, you have to know how to attribute value to channels that support conversion in other ways. A classic example: You’re running a social media campaign. Your client wants to turn it off, because they see zero conversions. But you know social media supports other… Read More

Icons from IcoMoon SEO

Nick Bernard 30 Jan, 2014

Why SEOs Should Dump CSS Sprites for Icon Fonts

The SEO community and the web development community can often be at odds. One thing they’ll both agree on, however, is the importance of performance. The SEO’s favorite site speed tool is Google’s PageSpeed Insights, which I’ve written about before. We’ve all seen this among the suggestions: CSS sprites. One tactic to improve site speed… Read More

An open letter to CMOs Internet Marketing

Ian Lurie 9 Jan, 2014

Open Letter to CMOs: Confessions of a Digital Marketing Agency

Dear Chief Marketing Officers: For nearly 20 years, we have worked together to build digital marketing as a discipline. You’ve trusted digital agencies like mine with your consumers, your brand, and your marketing dollars. You’ve taken the risks and the responsibility, while your digital agencies have responded with clicks, likes, and an avalanche of data… Read More

rip_lca Analytics

Michael Wiegand 2 Jan, 2014

R.I.P Last Click Attribution

You heard me right. Last Click Attribution (LCA) is dead. This isn’t one of those hoaxes like with Andy Kaufman or SEO. LCA was a doomed model for a number of reasons. But for me, it no longer applies to the world we live in now. And it barely applied before. LCA will only stay… Read More

Why Brand Managers Must Sweat the Small Stuff… and it’s ALL Small Stuff Internet Marketing

Katie L Fetting 19 Dec, 2013

Why Brand Managers Must Sweat the Small Stuff… and it’s ALL Small Stuff

Marketers have always had a difficult time justifying their budgets. My grandfather was a Mad Man – working in advertising and marketing from the 60s to the 80s for a series of companies. (He eventually wound up a Sr. VP of Marketing at Doskocil Foods moving armies of pepperoni.) I remember being a wee lass… Read More

content-influences-thumb Internet Marketing

Ian Lurie 23 Aug, 2013

The Humungous Guide to Content Strategy

I went a little nuts here. I started writing a short ‘how-to’ post on content audits. Then it turned into a longer post on content strategy. Then it became a mini-infographic. It ended up being a top-to-bottom guide on how we do content strategies at Portent. We put it into a custom format so it’s… Read More

Word "Top 10'' written by a chalk on a blackboard Internet Marketing

Brian Furey 16 Aug, 2013

Portent’s Top 10 Posts of 2013 (So Far…)

We are over halfway through 2013, so we thought we’d glance back at some of our top Portent blog posts of the year (so far).  This was no easy selection — we are very fortunate to have a plethora of great content to choose from. The following posts were chosen based on social impact, traffic… Read More

Katie is friendly Copywriting

Katie L Fetting 8 Aug, 2013

Portent’s Kitten Moodinator: When Content Isn’t Words

For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent.  Perhaps due to proliferation of search engine optimization, or web browsers originating as text-based applications, many of us have focused on the word, not the image, video, or application. But words aren’t attracting the attention they used to. … Read More

Screen Shot 2013-07-24 at 5.48.04 PM Design & Development

Rebecca Bridge 25 Jul, 2013

Parallax Scrolling? HTML5 Animations? Why We’re Falling for New Design Techniques

Change is in the air around Portent. Change that’s directly tied to how we see the future of Internet marketing. And it’s exciting. And it involves cool design innovations like parallax scrolling and HTML5 animations. As we shift our focus more and more towards what we call 10% content—deeper, larger projects that take bigger risks… Read More

1 2 3 35