Yep. Ian's back as Portent's CEO. Random

Yep. I’m back.

by Ian Lurie 18 Jul, 2014

Shortest. Career change. Ever. I’m back as CEO of Portent after six months as Chairman and Principal Consultant. I’m damned happy about it, too. Here’s why: We hit our goals. Steve came on board to get our business house in order. Frankly, I suck at that. Steve is great at it. He got it done.… Read More

screamingbaby Random

Presentation Horrors: Don’t Do These Things

by Ian Lurie 7 Jul, 2014

I’ve done some pretty awful presentations in my career. Here, I’ve pulled them all into a single, truly horrifying ‘ultimate’ slide deck. First, I pull them all together. Then I do the same presentation again, with annotations explaining where I goofed and how to avoid it.

raingage-strategic-featured Internet Marketing

Announcing RainGage

by Ian Lurie 21 May, 2014

TL;DR version: Portent’s just launched RainGage Enterprise and RainGage™ Essentials. RainGage assesses your online marketing and recommends improvements that win you more business. It provides three layers of marketing recommendations: A strategic assessment across your entire marketing mix A tactical assessment showing areas for improvement A page-by-page, post-by-post (on RainGage Enterprise) and image-by-image set of… Read More

The stack Internet Marketing

The Marketing Stack, aka: Why Do You Keep Getting Fired?

by Ian Lurie 21 Apr, 2014

TL;DR version: Strategic thinking + tactical recommendations grows digital agency/client relationships. ‘Strategy’ means thinking across all digital disciplines — not just the ones in your contract. We created the Marketing Stack to explain it. Click here to see it. Tactics should drive strategy, which should drive tactics. Now that you’ve sprained your frontal lobe, let… Read More

scatterplot Analytics

Attribution-fu: Slides and video

by Ian Lurie 31 Jan, 2014

If you’re going to grow a marketing campaign beyond last-click converters, you have to know how to attribute value to channels that support conversion in other ways. A classic example: You’re running a social media campaign. Your client wants to turn it off, because they see zero conversions. But you know social media supports other… Read More

Icons from IcoMoon SEO

Why SEOs Should Dump CSS Sprites for Icon Fonts

by Nick Bernard 30 Jan, 2014

The SEO community and the web development community can often be at odds. One thing they’ll both agree on, however, is the importance of performance. The SEO’s favorite site speed tool is Google’s PageSpeed Insights, which I’ve written about before. We’ve all seen this among the suggestions: CSS sprites. One tactic to improve site speed… Read More

An open letter to CMOs Internet Marketing

Open Letter to CMOs: Confessions of a Digital Marketing Agency

by Ian Lurie 9 Jan, 2014

Dear Chief Marketing Officers: For nearly 20 years, we have worked together to build digital marketing as a discipline. You’ve trusted digital agencies like mine with your consumers, your brand, and your marketing dollars. You’ve taken the risks and the responsibility, while your digital agencies have responded with clicks, likes, and an avalanche of data… Read More

rip_lca Analytics

R.I.P Last Click Attribution

by Michael Wiegand 2 Jan, 2014

You heard me right. Last Click Attribution (LCA) is dead. This isn’t one of those hoaxes like with Andy Kaufman or SEO. LCA was a doomed model for a number of reasons. But for me, it no longer applies to the world we live in now. And it barely applied before. LCA will only stay… Read More

Why Brand Managers Must Sweat the Small Stuff… and it’s ALL Small Stuff Internet Marketing

Why Brand Managers Must Sweat the Small Stuff… and it’s ALL Small Stuff

by Katie L Fetting 19 Dec, 2013

Marketers have always had a difficult time justifying their budgets. My grandfather was a Mad Man – working in advertising and marketing from the 60s to the 80s for a series of companies. (He eventually wound up a Sr. VP of Marketing at Doskocil Foods moving armies of pepperoni.) I remember being a wee lass… Read More

content-influences-thumb Internet Marketing

The Humungous Guide to Content Strategy

by Ian Lurie 23 Aug, 2013

I went a little nuts here. I started writing a short ‘how-to’ post on content audits. Then it turned into a longer post on content strategy. Then it became a mini-infographic. It ended up being a top-to-bottom guide on how we do content strategies at Portent. We put it into a custom format so it’s… Read More

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