The Portent Blog

Word "Top 10'' written by a chalk on a blackboard Internet Marketing

16 Aug, 2013

Portent’s Top 10 Posts of 2013 (So Far…)

By Brian Furey

We are over halfway through 2013, so we thought we’d glance back at some of our top Portent blog posts of the year (so far).  This was no easy selection — we are very fortunate to have a plethora of great content to choose from. The following posts were chosen based on social impact, traffic… Read More

Katie is friendly Copywriting

8 Aug, 2013

Portent’s Kitten Moodinator: When Content Isn’t Words

By Katie L Fetting

For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent.  Perhaps due to proliferation of search engine optimization, or web browsers originating as text-based applications, many of us have focused on the word, not the image, video, or application. But words aren’t attracting the attention they used to. … Read More

Screen Shot 2013-07-24 at 5.48.04 PM Design & Development

25 Jul, 2013

Parallax Scrolling? HTML5 Animations? Why We’re Falling for New Design Techniques

By Rebecca Bridge

Change is in the air around Portent. Change that’s directly tied to how we see the future of Internet marketing. And it’s exciting. And it involves cool design innovations like parallax scrolling and HTML5 animations. As we shift our focus more and more towards what we call 10% content—deeper, larger projects that take bigger risks… Read More

Open your Mind written on a classic "Open" restaurant sign Copywriting

22 Jul, 2013

7.5 Tips for Becoming a Brainstorming Genius

By Katie L Fetting

The World Wide Web has robbed the world of mystery.  Its epic reach into the far corners of the collective conscious has placed long odds against unleashing amazing new information – and with every blog post and product description, these odds get longer.  As a result, it is imperative to creatively impart information to differentiate… Read More

Rank #2? Too bad. Internet Marketing

21 May, 2013

How Google Ruined Marketing

By Ian Lurie

Marketing wasn’t supposed to be a zero-sum game. Your competitor bought a TV commercial, you bought a TV commercial. They bought radio time, you bought radio time. Even if they bought every available second of radio time on one station, you could buy time on another, or go to a completely different medium. That promoted… Read More

Canoe team Internet Marketing

16 May, 2013

Manage Stuff, Lead People: How to Turn Workers into Leaders

By Steve Gahler

We’ve all seen it happen. An employee is doing killer work, initiating great ideas, and displaying a willingness to take on larger projects. The employee is quickly promoted to a manager position. But while this top employee has excelled at the tactical parts of the job, he or she has never managed a team before.… Read More

ehmegeard! A realization dawns. SEO

22 Mar, 2013

WTF is SEO?

By Ian Lurie

Ever had a massive, life-changing epiphany? Me neither. However, I’ve slowly reached the conclusion that we’re doing SEO all wrong. Not in the do-real-marketing sense, or the we-need-to-change-the-name sense. More in the wow-did-we-ever-screw-the-pooch-this-time sense. After 17+ years of beating my head against walls like IT departments, branding teams and disbelieving CFOs, I’ve figured out why:… Read More

Drawn version of Tom Cruise in Top Gun Copywriting

14 Feb, 2013

Why Tom Cruise Should Be Your Content Strategist [Infographic]

By Katie L Fetting

When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut. Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a… Read More

Words "Social Bowl XLVII" with football player background Internet Marketing

31 Jan, 2013

Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday

By Katie L Fetting

We all know that the Super Bowl is the Super Bowl of, well, Super Bowls.  It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs.  But not everyone is a Coke… Or even a Pepsi.  Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday,… Read More

clean up after your links, k? SEO

17 Jan, 2013

Are my links poopy? Know a spammy link when you see one.

By Ian Lurie

Short version of this article: If you’ve been penalized for unnatural links by Google, either manually or under Penguin, you need to cut deep or you won’t recover. Now, the long version, with examples: Here’s a joke I learned in hebrew school, an unmentionable number of decades ago: Three guys are walking down the sidewalk.… Read More

poster-internetmarketingstartups Internet Marketing

6 Dec, 2012

Internet marketing for startups: The presentation

By Ian Lurie

This is the somewhat annotated version of a talk I gave at this fantastic incubator here in Seattle called SURF. My main point: Marketing isn’t about interruption, trickery, SEO spam, etc. Marketing is about communicating true value and significance to your audience. Period. Anything else is just annoying. A brief expository interlude In 1992, I… Read More

poster Internet Marketing

29 Nov, 2012

Time management for internet marketers

By Ian Lurie

You can learn to manage your time, or you can end each day curled up in a ball under your desk. At least, those were my choices. I never found a pre-conceived time management system that worked for me as an internet marketer. GTD, Pomodoro, etc. all have great elements but couldn’t quite fit the… Read More

social-thumb Social Media

7 Nov, 2012

The social candidacy: The elections Facebook influenced

By Ian Lurie

Or, if you’re a Republican: “What the hell just happened?!” The election was supposed to be close. Regardless of your party affiliation, you heard that for months: Maybe an electoral tie. Certainly with one candidate winning the electoral college and the other the popular vote. We wouldn’t know for days after November 6th… Oops. The… Read More

The how should parallel the why Random

6 Nov, 2012

How to write universe-conquering proposals

By Ian Lurie

AKA: ‘Because I said so’ doesn’t work This is a really long post. But before you TL;DR it, give it a quick skim. The first half is hand-waving stuff about answering ‘Why?’ The second half is specific tips on doing proposals that build imputed value. Writing a great proposal is hard. The question you’re trying… Read More

Internet Marketing

18 Oct, 2012

Holiday Internet Marketing: Bring Joy to Your Q4

By Alexander Nessel

Once again we’re in make-or-break Q4—the time of year businesses worldwide prep (and hope) for a flood of holiday business. The time of year that can determine the difference between a going concern and concern whether you can keep going. Be it crafting a quality, attention-grabbing email campaign or optimizing a mobile marketing strategy, this… Read More