Word "Top 10'' written by a chalk on a blackboard Internet Marketing

Portent’s Top 10 Posts of 2013 (So Far…)

by Brian Furey 16 Aug, 2013

We are over halfway through 2013, so we thought we’d glance back at some of our top Portent blog posts of the year (so far).  This was no easy selection — we are very fortunate to have a plethora of great content to choose from. The following posts were chosen based on social impact, traffic… Read More

Katie is friendly Copywriting

Portent’s Kitten Moodinator: When Content Isn’t Words

by Katie L Fetting 8 Aug, 2013

For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent.  Perhaps due to proliferation of search engine optimization, or web browsers originating as text-based applications, many of us have focused on the word, not the image, video, or application. But words aren’t attracting the attention they used to. … Read More

Screen Shot 2013-07-24 at 5.48.04 PM Design & Development

Parallax Scrolling? HTML5 Animations? Why We’re Falling for New Design Techniques

by Rebecca Bridge 25 Jul, 2013

Change is in the air around Portent. Change that’s directly tied to how we see the future of Internet marketing. And it’s exciting. And it involves cool design innovations like parallax scrolling and HTML5 animations. As we shift our focus more and more towards what we call 10% content—deeper, larger projects that take bigger risks… Read More

Open your Mind written on a classic "Open" restaurant sign Copywriting

7.5 Tips for Becoming a Brainstorming Genius

by Katie L Fetting 22 Jul, 2013

The World Wide Web has robbed the world of mystery.  Its epic reach into the far corners of the collective conscious has placed long odds against unleashing amazing new information – and with every blog post and product description, these odds get longer.  As a result, it is imperative to creatively impart information to differentiate… Read More

Rank #2? Too bad. Internet Marketing

How Google Ruined Marketing

by Ian Lurie 21 May, 2013

Marketing wasn’t supposed to be a zero-sum game. Your competitor bought a TV commercial, you bought a TV commercial. They bought radio time, you bought radio time. Even if they bought every available second of radio time on one station, you could buy time on another, or go to a completely different medium. That promoted… Read More

Canoe team Internet Marketing

Manage Stuff, Lead People: How to Turn Workers into Leaders

by Steve Gahler 16 May, 2013

We’ve all seen it happen. An employee is doing killer work, initiating great ideas, and displaying a willingness to take on larger projects. The employee is quickly promoted to a manager position. But while this top employee has excelled at the tactical parts of the job, he or she has never managed a team before.… Read More

ehmegeard! A realization dawns. SEO

WTF is SEO?

by Ian Lurie 22 Mar, 2013

Ever had a massive, life-changing epiphany? Me neither. However, I’ve slowly reached the conclusion that we’re doing SEO all wrong. Not in the do-real-marketing sense, or the we-need-to-change-the-name sense. More in the wow-did-we-ever-screw-the-pooch-this-time sense. After 17+ years of beating my head against walls like IT departments, branding teams and disbelieving CFOs, I’ve figured out why:… Read More

Drawn version of Tom Cruise in Top Gun Copywriting

Why Tom Cruise Should Be Your Content Strategist [Infographic]

by Katie L Fetting 14 Feb, 2013

When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut. Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a… Read More

Words "Social Bowl XLVII" with football player background Internet Marketing

Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday

by Katie L Fetting 31 Jan, 2013

We all know that the Super Bowl is the Super Bowl of, well, Super Bowls.  It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs.  But not everyone is a Coke… Or even a Pepsi.  Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday,… Read More

clean up after your links, k? SEO

Are my links poopy? Know a spammy link when you see one.

by Ian Lurie 17 Jan, 2013

Short version of this article: If you’ve been penalized for unnatural links by Google, either manually or under Penguin, you need to cut deep or you won’t recover. Now, the long version, with examples: Here’s a joke I learned in hebrew school, an unmentionable number of decades ago: Three guys are walking down the sidewalk.… Read More