Internet Marketing

Ian Lurie 28 Dec, 2007

6 Ways to Keep My Daughter From Crying: A lesson in internet marketing

When I take my child to use your web site, it had damned well better work. My daughter just got a Rescue Pet. They’re adorable little stuffed puppies. They come with a code you can use at www.myepets.com to log in, groom your pet, furnish a little house for it, etc.. The fun stopped there.… Read More

ppcvdomination PPC

Ian Lurie 20 Dec, 2007

PPC Villain: PPC Worst Practices Blog

My staff are a bit of a sick bunch. That’s why I like them. The PPC team has put together a PPC worst practices site: PPCVillain.com. There are plenty of best practices sites, after all. Here’s the first of what we hope will be many instructional videos:

Internet Marketing

Ian Lurie 17 Dec, 2007

Social Media Press Release: The Next Step (an HTML template)

If you’ve been following the PR world of late, you know that the social media press release (SMPR) has gotten a lot of attention. This update of the stodgy old press release tries to blend social networking, rich media and text into a single, self-updating landing page for the media. It’s a compelling idea. One… Read More

SEO

Ian Lurie 13 Dec, 2007

Test Your Web Team: The SEO Quiz

Update: The quiz tool I was using didn’t work quite as advertised, so I’ve just put the quiz right on the page. Correct answers are bracketed. Too often, web developers and designers say they’re SEO experts, when they’re not. As a client, you have to believe them – they’re the experts. So it can be… Read More

ga_beta Analytics

Ian Lurie 12 Dec, 2007

New Google Analytics Features Rolling Out

Google Analytics is getting ready to roll out some cool new stuff. Looks like they’ve started. I went in to check the stats for my blog, and can now compare two metrics: This kind of comparison is very valuable. With it, you can check to see if, say, pageviews/visit remain stable with visits increase. If… Read More

Internet Marketing

Ian Lurie 5 Dec, 2007

31 Ways To Speed Up Your Site

A slow site sucks, no matter how pretty it is. It sheds visitors and customers like a raincoat sheds water. It can even hurt your search engine rankings.
Fortunately, there are lots of easy ways to accelerate your sluggish site. Here they are, from easiest and least geeky to most complex and/or most geeky:

Internet Marketing

Ian Lurie 3 Dec, 2007

Account Management is Dead

He's dead, Jim

Account management, long the bastion of 3-martini lunches and oh-so-happy clients, is dead, and internet marketing killed it.

Internet Marketing

Ian Lurie 28 Nov, 2007

Integrated Marketing To Clever Monkeys (the more things change…)

I am sitting in an coliform-ridden Best Western in Peru, Indiana right now (I’m not kidding about the e coli part), drinking bottled water and pondering the meaning of a marketer’s life. The answer, I think, is ‘Integrated Marketing’.
Here’s a conversation I had today with a client who I respect, and like, and enjoy working with:
Me Smiling victoriously: …and internet sales are up over 25% since 2005-2006.
Client Frowning unhappily: Sure, but what if our catalogs did that?
Me Nodding intelligently: Catalogs and other offline stuff definitely drive customers. Our online marketing insures that you’re visible when they look for you.
Client Parrying vigorously: Yes, but chances are they would’ve found us anyway.
Me Gurgling internally: Well, we know that 60% of your search sales were new. But we can never attribute any one sale to any one source. So you may be right – our work may not matter.

This does have a happy ending. Keep reading…

Internet Marketing

Ian Lurie 18 Nov, 2007

8 Ways To Get Ready for Cyber Monday

Cyber Monday, if you didn’t know, is the Monday following Thanksgiving. It’s becoming a huge online shopping day. Think of it as Black Friday, only online, and on Monday. If you have an online store, and you haven’t done anything yet, don’t despair. There are still some things you can do: Look at last year’s… Read More

SEO

Ian Lurie 14 Nov, 2007

30 SEO Tips for Newspaper and Magazine Publishers

Funny, isn't he?

Online publishers – newspapers, for example – depend on visits and pageviews for their livelihood. The biggest source of visits is still unpaid, ‘organic’ search results. So, why do so many publishers do such a poor job of optimizing their sites? I don’t know, either, but I’ve pulled together a list of easy tweaks and changes that can help make any publication improve its rankings, fast…

Internet Marketing

Ian Lurie 10 Nov, 2007

65 Easy Ways To Improve Online Sales

Improving online sales isn’t usually a start-over-from-scratch proposition. Here are 65 little tweaks that can make a big difference.

Analytics

Ian Lurie 4 Nov, 2007

Install Google Analytics Site Search In 5 Steps

Google Analytics now includes onsite search tracking. You can install it in just five steps.

This tutorial will show you how.

Analytics

Ian Lurie 30 Oct, 2007

PPC Waste Management Without Conversions: Smart Keyword Analytics

Note: I’m doing some final prep work for my SMX presentation tomorrow. Well, actually I’m sitting here in a daze after a good Swedish beer, trying to stay awake until 9 PM local time. But I’m rehearsing, too, and I often get my thoughts straight by writing about it, first. If you have a moment,… Read More

Internet Marketing

Ian Lurie 16 Oct, 2007

Internet Marketing Priorities: Stump Ian, Question 2

Rhys, who works at a non-profit, asked a great question: “I’m wondering, if I know I can’t do everything that is important, what marketing options and best practices should I focus on, and which could be skimped?” Online, content still rules. Don’t listen to anyone who tries to tell you otherwise. If you have a… Read More

Internet Marketing

Ian Lurie 24 Sep, 2007

Get In Your Customers’ Heads: Creating Great Personas

How is it that some web sites just click, the moment you look at them? What makes some people just love Grolsh beer, while others swear by Guinness? Why do you like BMWs, while I like Teslas? Why do I like one candidate, while you like another? This isn’t luck. Someone designed these brands or… Read More