Google Shopping PPC

Google Shopping: How We’re All Totally & Utterly Screwed

by Elizabeth Marsten 26 Sep, 2012

Well OK, I’m being a tiny bit dramatic. But Google Shopping could totally and utterly screw you over if: You’re not a major brand with an AdWords rep to spoon feed you You’re not familiar with how shopping feeds, shopping engines & AdWords works You haven’t started thinking about this and you’re an ecommerce retailer… Read More

New-Twitter-Profile Social Media

Best Practices: New Twitter Headers and Mobile Updates

by Bryden McGrath 18 Sep, 2012

Twitter rolled out a slew of changes today. The big conversation piece: The addition of profile “header” images. These images are just like Facebook and Google Plus headers. But on Twitter, the new header section also houses your all-important profile picture, name, handle, bio, location, and website. This update affects both Twitter’s web client and… Read More

facebook-shares-search Social Media

6 reasons to ignore Facebook search (for now)

by Ian Lurie 13 Sep, 2012

I’m ready to party like it’s 1999! The bubble is back. Mark Zuckerberg announced Facebook may build a search engine. We all hyperventilate and swoon. Facebook shares go up 7.7% so fast the line chart breaks: Batten down the hatches, Google! The big bad Facebook has set its sights on you! Or not. Take a… Read More

PPC

Awesome Memes Explain the Basics of PPC

by Ryan Moothart 12 Sep, 2012

Sean Bean dies in just about every movie and television show he’s in, but that doesn’t mean he’s dumb. And when it comes to paid search, Bean’s Boromir is absolutely right: becoming an expert at PPC takes time, experience, and some good intuition. But before one can master PPC, one must learn the basics. This… Read More

pinterest-icon Social Media

Possibilities of Pinterest Webinar SlideDeck

by Doug Antkowiak 30 Aug, 2012

I’m presenting my webinar about the Possibilities of Pinterest on Thursday, August 30, 2012 from 11:00 AM to 12:15 PM PDT. If this blog post reaches you in time, you can sign up for the webinar here. You can check out my slidedeck below. I’ll add a link to the recorded version of my presentation… Read More

rick-backus PPC

Google Shopping: Interview with Rick Backus of CPC Strategy

by Elizabeth Marsten 20 Aug, 2012

Rick is the CEO and Co-Founder of CPC Strategy, a comparison shopping engine management company started in 2007. They take client feeds across multiple platforms (Amazon, Nextag, PriceGrabber, etc;) and optimize them for ROI through strategy, attention to detail and expertise in CSEs (comparison shopping engines.) Rick was kind enough to let me ask a… Read More

unzipping1 SEO

How to: Mine server logs for broken links

by Ian Lurie 10 Aug, 2012

I’ve broken this out into lots of steps. You could do it all in one or two steps with a shell script or other geekery. I wrote this to keep each step simple, and get you into Excel as quickly as possible, instead. I’ve railed about fixing broken links for years now. I’ve presented webinars… Read More

Web Marketing All in One for Dummies Internet Marketing

Win the (Brand NEW) Web Marketing All-in-One for Dummies Book

by Jack Martin 1 Aug, 2012

For months now, Portent CEO Ian Lurie and Director of Search Marketing Elizabeth Marsten have not slept. They have not eaten. They have missed out on critical episodes of True Blood. Why? Because they have been brewing brilliance with co-authors John Arnold, Marty Dickinson, and Michael Becker, developing the second edition of Web Marketing All-in-One… Read More

Say what matters Internet Marketing

Say what matters: My Mozcon 2012 presentation

by Ian Lurie 26 Jul, 2012

These are the notes from my Mozcon 2012 presentation. I emphasize ‘notes’. There’s quite a bit of stream-of-consciousness going on here. If you want to see the presentation and supporting materials, instead, go to the bit.ly bundle, or check out the slides themselves, right here: I think the folks at SEOMOZ are mad at me.… Read More

A tiny slice of a tiny idea graph Internet Marketing

Help us build the Idea Graph: A click is all we ask

by Ian Lurie 25 Jul, 2012

If you want to skip the babbling and just sign up, click here, then install the app. Life is very random. You’ve probably noticed. For example, did you know that I like Marilyn Manson’s music, but I’m also a fan of Beethoven. I love to watch the NFL but not baseball. I like electric cars… Read More