Internet Marketing

Ian Lurie 18 Jul, 2012

On cycling, near-death experiences and content

I biked to work today. Which has nothing to do with this post, except that I biked back, too. My ride home includes a 500-foot climb that pitches up to a 10%+ grade in a few places. No big deal when I was 30 (or even 40). But now, at 44, with about 10 extra… Read More

google shopping beta PPC

Elizabeth Marsten 21 Jun, 2012

What a Paid Search Marketer Needs to Know About Google Shopping

Froogle, Google Product Search, Google Shopping- whatever you call it, it’s integrated with AdWords – now more than ever. And if you think Google is going to stop there…yeah, right. This just got a bit more competitive is all. Oh yeah, and less free. If you’ve been following along with the recent announcement that Google… Read More

Copywriting

Ian Lurie 4 Jun, 2012

Web copywriting 101: Sub-headings

I went to read The Skills Gap Myth on Time.com this morning, and I saw this: I know I’m off Diet Coke, and low on caffeine, and my brain’s working in slow motion. But still, that’s an awful lot of uninterrupted text for a Monday morning. When you’re writing online, you need to break up… Read More

Random

Elizabeth Marsten 31 May, 2012

And So Are the Days of Our Tukwila Lives…

Today, Portent is moving to the Smith Tower. But before we can say hello to downtown Seattle, we have to say goodbye to Tukwila Life. If you’re unfamiliar with the phrase “That’s Tukwila Life” – it’s the motto of the city of Tukwila, where Portent has made it’s home for the last ten years or… Read More

when penguins go bad SEO

Ian Lurie 14 May, 2012

Google Penguin for non-SEOs

If I say ‘Google Penguin’ to an SEO pro, they shudder. In the SEO world, Google’s Penguin update is the nastiest, scariest update since, I dunno, Florida? Here’s an explainer for all the marketers who are wondering what the hell just happened to their traffic: What’s an update? The engineers at Google constantly tune their… Read More

PPC

Elizabeth Marsten 4 May, 2012

10 Dangerous Defaults in PPC

You remember that episode where Homer Simpson goes into space as a NASA astronaut? He only got to go because Barney Gumble has an alcoholic relapse and Homer was the second runner up. Scientist: Well, Homer, I guess you’re the winner by default. Homer: Default? Woo hoo! The two sweetest words in the English language:… Read More

The Dashboard Analytics

Ian Lurie 25 Apr, 2012

SEO Analytics, Middle Earth-Style

Who saved Middle Earth? No, not Frodo. His will shredded like wet toilet paper. Gollum took the lava bath, destroyed the ring, and saved everyone from a 36″ Dark Lord. Does he get any credit? Nooooooo. Nine-fingered Frodo is the hero. The ladies all swoon at Legolas and Aragorn. But not poor Gollum. Internet marketers,… Read More

honey-badger-principles Internet Marketing

Ian Lurie 17 Apr, 2012

Three principles of internet marketing

I’ve put in some time lately talking about what internet marketing is not. I thought I’d take a crack what internet marketing is, for a change. Internet marketing’s driven by three principles that are often in tension: Note that I didn’t say The three principles of internet marketing. These are principles of internet marketing. But… Read More

just think how much more authority we'll have now Random

Ian Lurie 2 Apr, 2012

The big merger

No, Portent didn’t merge with another company. But we just finished merging my blog, Conversation Marketing, into the Portent web site. From now on, you can find all the same stuff I used to write on Conversation Marketing here, instead. Why’d I do it? Let me count the reasons: The rest of the team at… Read More

businessstarts Random

Ian Lurie 22 Mar, 2012

Information is free. Knowledge is not.

In business, everyone keeps confusing information with knowledge. They’re different. Even the dictionary says so: Information: Facts provided or learned about something or someone. Knowledge: Information and skills acquired through experience or education; the theoretical or practical understanding of a subject. Information is ones and zeros. It’s raw data, or a list of facts. It’s… Read More

president-inbound Internet Marketing

Ian Lurie 13 Mar, 2012

My problem(s) with ‘inbound marketing’

I want to emphasize that this is a friendly discussion between Rand and I—we’re colleagues and friends, plus our companies are close enough together that he could bring his much more numerous minions to Portent and wipe us out in one afternoon of horrifying nerd slap-fighting. I’ve received a few comments I deleted because they… Read More

internet-marketing-lifecycle Internet Marketing

Ian Lurie 5 Mar, 2012

Internet marketing: The lifecycle

Once again, I get to subject you all to my utter lack of artistic skills. I’ve been working on a simpler diagram of the internet marketing lifecycle for about six months. It’s finally ready, I think, for a public glance. This one boils it all down to a less-pretty but hopefully more clear concept. BE… Read More

plus-riddler Internet Marketing

Ian Lurie 14 Feb, 2012

Google Plus Box Ranking Factors Report

Google Search Plus Your World (GSPYW, for short). Social media belly button lint? Or the best damned thing since chocolate? It’s a riddle. But GSPYW builds traffic a bunch of ways. The best (so far) is the ‘Plus Box': Question is, how does Google decide which pages and profiles get that coveted spot? Also, how… Read More

BP Oil Spil Ads SEO

Ian Lurie 8 Feb, 2012

SEO Exam questions: The answers

When I wrote these exam questions, I have to admit, I didn’t think about publishing the answers. It seemed kind of… wrong. But then I thought about the havoc wreaked if all kids had the teachers’ answer keys (obscure Simpsons reference there). And I smiled in a way that makes my family nervous. So, the… Read More

googleplusyourworldlisting SEO

Ian Lurie 2 Feb, 2012

Google Plus will build your search traffic

Google Search Plus Your World builds organic search traffic, big-time. Say what you want about the evil-ness of the whole thing. It’s a huge opportunity, and you need to capitalize on it now. The background I’ve been working for several weeks, researching what seems to get your Plus profile showing up in organic search results—also… Read More