Internet Marketing

Ian Lurie 10 Jun, 2008

How To: Choose a Hosting Company That Won’t Drive You Insane

I spent the morning trying not to pop every blood vessel in my head. My blood pressure increased as I had to dump first one, then a second hosting company in a period of 8 hours. I won’ go into the details. It’s still too painful. What little stomach lining is left needs some time… Read More

druh Internet Marketing

Ian Lurie 6 Jun, 2008

Internet Marketing Basics: The Players

It’s Friday. I’m burnt out on Web x.0, Moo! and all the other drama du jour. So I’m heading back to internet marketing basics. If you’re a beginner at all this, or need a refresher, read on. What are the big vehicles in internet marketing these days? Where can you get traffic? What should you… Read More

mousetrapvideo Internet Marketing

Ian Lurie 4 Jun, 2008

How To: Hire and Work With an Internet Marketing Agency

I’ve never heard anyone say “Gosh, I sure am looking forward to hiring an internet marketing agency!” Mostly they mutter something and shuffle past, sure they’re doomed. It doesn’t have to be that way. I’ve talked a bit about this before, but I just recorded this talk/video/slideshow that goes into it in some depth: You… Read More

alistapart Design & Development

Ian Lurie 3 Jun, 2008

15 Blog Designs That Inspire Me

In internet marketing, you have to design something, eventually. When I’m stuck I do what any good creative does: Steal. Here are 15 blogs from which I regularly steal get ideas. A List Apart A List Apart is an old favorite of mine. The design is one of the best examples of a 3-column layout… Read More

death-by-internet-marketing Random

Ian Lurie 30 May, 2008

How To: Write a Really Crappy Business Blog

There are sooo many awful business blogs out there, I figure folks must really want to create them. So, in 13 easy steps, here’s how you write a terrible business blog, torpedo your internet marketing strategy, and gain the scorn of your customer base at the same time: Talk about yourself. Ooooh, this is a… Read More

please-dont Internet Marketing

Ian Lurie 27 May, 2008

A Letter to Google: 9 Things I’d Love to Change

Dear Google, I ran over a squirrel on the way to work today. I tried to avoid it, but when I swerved it accelerated under my car, tail twitching, mouth agape. It made a little rattling sound as it flattened under my tires. That’s not a squirrel, by the way – it’s a prairie dog.… Read More

microsoftcashback Internet Marketing

Ian Lurie 23 May, 2008

Why Microsoft Cashback Will Fail: In Internet Marketing it’s 3 Strikes, Yer Out

Microsoft’s trying to stop the bleeding with their new ‘Cashback’ program. It’s not going to work. The program gives you a rebate on products you buy from their cashback page. It has three huge problems: You have to wait 60 days for the rebate. They don’t appear to have the lowest prices. It doesn’t work.… Read More

techgraph Internet Marketing

Ian Lurie 22 May, 2008

StumbleUpon Traffic IS Worth Something: Links

StumbleUpon can provide a valuable boost to an internet marketing campaign: It can indirectly lift link building efforts. A lot. Read on and I’ll explain how it works, how I researched this, and how you can get the same benefits. What Is StumbleUpon? Skip this section if you already know this. StumbleUpon is half site,… Read More

mullet-baby Internet Marketing

Ian Lurie 13 May, 2008

13 Ways To Generate Customer Hate

Let’s face it. Customers are a pain in the ass. Always asking for annoying things like service, honesty, quality. Always whining if they don’t get what they want. Well, you’re in luck. Here’s my 13-step process for making sure your customers hate you. Just build these features into your web site. They’re like an internet… Read More

PPC

Ian Lurie 9 May, 2008

Bidding on Trademarked Keywords is Fine: It’s Called Competition

The whole fuss around buying competitor’s keywords in pay per click marketing campaigns is stupid. Moronic. Foolish. Wasteful. Did I mention bad? And stupid? There is nothing wrong with bidding on a competitor’s brand name. Let me say it a different way: If you’re Infiniti, it’s perfectly OK to make sure your ad shows up… Read More

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