microsoftcashback Internet Marketing

Why Microsoft Cashback Will Fail: In Internet Marketing it’s 3 Strikes, Yer Out

by Ian Lurie 23 May, 2008

Microsoft’s trying to stop the bleeding with their new ‘Cashback’ program. It’s not going to work. The program gives you a rebate on products you buy from their cashback page. It has three huge problems: You have to wait 60 days for the rebate. They don’t appear to have the lowest prices. It doesn’t work.… Read More

techgraph Internet Marketing

StumbleUpon Traffic IS Worth Something: Links

by Ian Lurie 22 May, 2008

StumbleUpon can provide a valuable boost to an internet marketing campaign: It can indirectly lift link building efforts. A lot. Read on and I’ll explain how it works, how I researched this, and how you can get the same benefits. What Is StumbleUpon? Skip this section if you already know this. StumbleUpon is half site,… Read More

mullet-baby Internet Marketing

13 Ways To Generate Customer Hate

by Ian Lurie 13 May, 2008

Let’s face it. Customers are a pain in the ass. Always asking for annoying things like service, honesty, quality. Always whining if they don’t get what they want. Well, you’re in luck. Here’s my 13-step process for making sure your customers hate you. Just build these features into your web site. They’re like an internet… Read More

PPC

Bidding on Trademarked Keywords is Fine: It’s Called Competition

by Ian Lurie 9 May, 2008

The whole fuss around buying competitor’s keywords in pay per click marketing campaigns is stupid. Moronic. Foolish. Wasteful. Did I mention bad? And stupid? There is nothing wrong with bidding on a competitor’s brand name. Let me say it a different way: If you’re Infiniti, it’s perfectly OK to make sure your ad shows up… Read More

SEO

SEO Has A Future: Rebutting ShoeMoney and Marketing Pilgrim

by Ian Lurie 8 May, 2008

Today, ShoeMoney and Marketing Pilgrim provided great insights into why they think search engine optimization has no future. I don’t agree. Times infinity. Nyah nyah phbltbltbltblt. So there. Marketing Pilgrim says: “Take my industry of health supplements. Do you think Google wants to reward the SEO contortions of unknown companies and affiliates with lots of… Read More

guyunderbox Internet Marketing

5 Internet Marketing Advances I Like, and What They Mean To You

by Ian Lurie 7 May, 2008

Internet Marketing isn’t all misery and torture. So, in honor of National Grump Out Day, I dug deep and celebration-worthy advances in our industry: Analytics: No Longer Death By Details Two years ago, “analytics” meant “hope for the best”. Lousy interfaces, slow reports, moronic support staff and high costs drove us all crazy. There haven’t… Read More

lostdata Analytics

Google Analytics Is Losing E-commerce Data: Don’t Panic?!!

by Ian Lurie 2 May, 2008

If you’re using Google Analytics to record sales data, you may have noticed really horrible sales over the last couple days. Don’t panic. I don’t think it’s you. It appears that, starting April 30th, Google Analytics isn’t correctly reporting e-commerce revenue. We figured this out after noticing that, of our 10+ clients using Google e-commerce… Read More

SEO

6 Link Building Practices That Scare The Crap Out of Me

by Ian Lurie 1 May, 2008

‘Link building’, for those who don’t know, is the practice of gaining links from other sites. Links are important. They deliver authority in the eyes of search engines, traffic if you’re lucky, and a chance that someone else will link to you, too. You can’t live without ‘em. But there are no established best practices… Read More

worldsdone SEO

Keyword Search Is Just Fine, Thank You

by Ian Lurie 25 Apr, 2008

Eric Shonfeld at Techcrunch just posted Is Keyword Search About To Hit Its Breaking Point? So, are we headed for a search apocalypse? Better hope not. And I don’t think so. Eric cites Nova Spivack’s presentation. In it, Nova says that if the amount of content keeps growing keyword search will collapse, leaving the internet… Read More

Random

17 Internet Marketing Things I Will Not Write About

by Ian Lurie 24 Apr, 2008

Brought to you by the same manic-depressiveness that generated 11 Internet Marketing Trends To Ignore. Here are 17 internet marketing things I will not write about: Twitter. I love Twitter, and spend a fair amount of time on it. But a quick search on Google shows 37,845 blogs posts in the last week. What. The.… Read More

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