Ian Lurie 4 Apr, 2008

Google’s Dancing: Surviving the Dewey Update

It’s somewhat official: Google’s making another major algorithm update. You can read the geeky details on Search Engine Land. I have a few tips for surviving the experience: Turn off your computer and walk away for a week. Find those left over percocets and pop a few. Failing that, go to the Google server at… Read More

google-analytics-weekly Analytics

Ian Lurie 3 Apr, 2008

Google Analytics Adds Weekly, Monthly Graphing

Cool new feature I just spotted in Google Analytics. The ability to graph data by week or month: You can even graph revenue by hour: Don’t know about you, but I’ve been wanting something like this for quite a while. No more migraines from grouping data… A Book Worth Reading:

Internet Marketing

Ian Lurie 31 Mar, 2008

Internet Marketing Training Course, Lesson 1 – Feedback please

I’ve just written and recorded lesson 1 of a new internet marketing training course and would greatly appreciate feedback. So, here’s the entire lesson, no registration or payment required: Lesson 1: Internet Marketing Basics & Conversation Marketing [HTML version] Lesson 1: Internet Marketing Basics & Conversation Marketing [Podcast Version] Biggest questions on my mind: Would… Read More

Internet Marketing

Ian Lurie 28 Mar, 2008

The Internet Marketing Unlist: 49 Things You Probably Are Doing But Shouldn’t

My Internet Marketing List of last week got one heck of a response – 22,000 unique visitors in 3 days. Even though most of you losers didn’t subscribe to my RSS feed, it gave my limp, damp ego a nice boost. In the interest of beating a good idea to death, I bring you the… Read More

cnet-home Internet Marketing

Ian Lurie 26 Mar, 2008

CNET Cuts Staff 10%. We’re All DOOOOOOMMMMEED!!!!

No, we’re not. Yes, CNET just cut 10% of their workforce. And we’re seeing far too much of that lately. But before I go outside and commit hari kari with a USB thumb drive, let’s get a little perspective. CNET’s problems are a valuable lesson in internet marketing, but don’t run for the hills just… Read More

benchmarking Analytics

Ian Lurie 24 Mar, 2008

Google Analytics Benchmarking: Tutorial, and Things that Make You Go Hmmmmm…

Google Analytics now has their nifty benchmarking feature all set up. If you’re running Google Analytics you can see how your site traffic compares to others. First, here’s how you set it up, and why you should: Open Your Kimono, Just a Little First, you have to give Google access to your analytics data. “OH… Read More

I didn't know I could do that... Internet Marketing

Ian Lurie 21 Mar, 2008

The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren’t

Internet marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em as comments: If you have a Flash introduction on your… Read More

Internet Marketing

Ian Lurie 17 Mar, 2008

Internet Marketing Is About Discoverability (Not Yelling)

I was listening to Joseph Jaffe’s most recent podcast and one concept blew me away: Old-style marketing was about interruption. No news flash there. But Jaffe’s statement that marketing is now about discoverability really resonates: You must be present at the customers’ convenience and request, not screaming at them 24/7. You must answer their questions… Read More

multivariate Analytics

Ian Lurie 16 Mar, 2008

Multivariate Testing: What it Is, Why You Need It

Friday, someone told me it’s hard to convince folks they need to use multivariate testing in their internet marketing campaigns. Once my mouth closed, I decided to write this post. What Multivariate Testing Is If you already know, you can skip down to why you need it, below. I can’t define it without twisting my… Read More

conversation marketing Internet Marketing

Ian Lurie 14 Mar, 2008

Conversation Marketing: The Book (buy it!)

Sometimes I forget to remind folks: I wrote an internet marketing book. It only costs $19.95. Yes, you can read it online for free. But for less than $20 you get the feel of crisp, recycled paper and the smell of printer’s ink. And the warm fuzzy feeling that you helped keep Conversation Marketing afloat.… Read More

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