SEO

Ian Lurie 11 Mar, 2008

A ‘Crash Course’ on SEO Ethics and Responsibility

When you go to a conference and present, you have a responsibility to give accurate advice or admit you can’t. That’s called professional responsibility. Especially in a relatively new field like search engine optimization. I really enjoyed SEMPDX, and recommend it to everyone. All of the presentations were great. With one exception. What Went Wrong… Read More

randsmac2 Random

Ian Lurie 7 Mar, 2008

Help Rand Fishkin Join the MACerati

OK Rand, it’s time to join the Mac-erati. Danny Sullivan bought a Mac. Now it’s your turn. Here’s why: The Mac is stylish. It’ll go with your keen fashion sense. It’s a better computer (doh, I wasn’t going to say that). You’ll be able to drive Danny crazy by refusing to put stickers on your… Read More

local search result SEO

Ian Lurie 7 Mar, 2008

Local Search Optimization 101: Get Found

All 3 major search engines now have local search results, and they mix them right into the normal ranking pages. That’s wreaked havoc with many businesses that previously had the top spot for something like ‘seattle internet marketing’ (ahem) but suddenly found themselves buried underneath a map and a list of local companies: In this… Read More

PPC

Ian Lurie 5 Mar, 2008

Defend Yourself: Bid On Your Brand Name in PPC

If you’re spending money on pay per click marketing, you must buy your brand name! Ignore those who say otherwise. Make damned sure you’re bidding on the name, mispellings, and the like. Even if you rank #1 for your own name. Do it anyway. Here’s why: It’s cheap. PPC engines’ quality scoring algorithms mean you’re… Read More

Internet Marketing

Ian Lurie 29 Feb, 2008

Handier Than Hobbits: Why You Need An Internet Marketing Pro

I just realized I’m a hobbit by profession. I re-read The Hobbit (for the 6th or 7th time). For those who haven’t read it, the hero is an intrepid hobbit named Bilbo Baggins. He travels with a band of dwarves to slay a dragon named Smaug. Bilbo keeps his compatriots honest. He risks life, limb… Read More

tagmatrix Analytics

Ian Lurie 22 Feb, 2008

Google Analytics Tagging Demystified

Google Analytics, Omniture, WebSideStory and other major analytics packages use tagging. They’re all worth spit if you don’t take advantage of it. This week I’ve had three clients nearly pop blood vessels over improper tagging by their teams. I thought a practical tutorial might be in order. Why? Without tagging, the software can’t accurately track… Read More

linespacing Design & Development

Ian Lurie 20 Feb, 2008

5 Easy Tips for Web Typography

Web typography is an art that I’ve never totally grasped – I have to be honest. But I have learned some basic rules worth remembering: 1: Line Spacing Always use at least 1 full line between lines of text, like this: On my blog, I use 1.5em. Reading online text is a pain – wider… Read More

Internet Marketing

Ian Lurie 15 Feb, 2008

Truthiness and Getting Fired: What’s an Agency’s Role?

I may be engaging in excessive honesty in this post. If you’re a client, or thinking of becoming one, you’re getting a look at the closest thing to dirty laundry that Portent has. Some folks might tell me this is a bad idea. I disagree – there’s a valuable lesson here. We got fired today.… Read More

cm_subscribers Random

Ian Lurie 13 Feb, 2008

Saying Thanks: Internet Marketing Requires an Audience

I wanted to say thanks. One year ago, Conversation Marketing received 3100 unique visits in February. This year, I’ve already got 8,200, and am on track to have 18,000 unique visits in February. Last year, I had 20 RSS subscribers (not tracked in Feedburner, so the graph below doesn’t include it). This year, I have… Read More

Internet Marketing

Ian Lurie 11 Feb, 2008

Internet Marketing Strategy: A Step-by-Step Diagram

Internet marketing is not SEO. It’s not PPC. It’s not e-mail or web design, or social media. It’s the sum of many parts. Here’s how I see it all fitting together: You can also download a PDF version here. Some Explanation If this is gibberish, you may want to skim through my book, which you… Read More