The Portent Blog

plus-riddler Internet Marketing

14 Feb, 2012

Google Plus Box Ranking Factors Report

By Ian Lurie

Google Search Plus Your World (GSPYW, for short). Social media belly button lint? Or the best damned thing since chocolate? It’s a riddle. But GSPYW builds traffic a bunch of ways. The best (so far) is the ‘Plus Box': Question is, how does Google decide which pages and profiles get that coveted spot? Also, how… Read More

BP Oil Spil Ads SEO

8 Feb, 2012

SEO Exam questions: The answers

By Ian Lurie

When I wrote these exam questions, I have to admit, I didn’t think about publishing the answers. It seemed kind of… wrong. But then I thought about the havoc wreaked if all kids had the teachers’ answer keys (obscure Simpsons reference there). And I smiled in a way that makes my family nervous. So, the… Read More

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googleplusyourworldlisting SEO

2 Feb, 2012

Google Plus will build your search traffic

By Ian Lurie

Google Search Plus Your World builds organic search traffic, big-time. Say what you want about the evil-ness of the whole thing. It’s a huge opportunity, and you need to capitalize on it now. The background I’ve been working for several weeks, researching what seems to get your Plus profile showing up in organic search results—also… Read More

ga-tutorial Analytics

20 Jan, 2012

Google Analytics Tutorial: Install (updated)

By Ian Lurie

I noticed that my original Google Analytics video tutorial is a wee bit out of date. Like, 4 years out of date. So, here’s a new basic install video:

The Internet Marketing Lifecycle Internet Marketing

13 Jan, 2012

In internet marketing, be significant, or be roadkill

By Ian Lurie

You send an e-mail to 40,000 people, and get 1 response. Or, you run a Groupon deal that brings 1,000 new customers, who never buy from you again. Wonder why? You got everyone’s attention. They just don’t care. Now you’ve got a choice: Rend your garments, tear your hair and whine about how stupid the… Read More

gwt-ga-4 Analytics

4 Jan, 2012

Making cats into turnips: Using Google Webmaster Tools query data

By Ian Lurie

A long time ago, alchemists tried to turn lead into gold. They were pikers. Compared to digging keyword data out of the Google’s lovely (not provided) statistic, lead into gold woulda been a cinch. But I’m stubborn. So, I’ve pulled a bunch of keyword analytics data from Google Analytics, and the Search Queries report from… Read More

slowslug Random

23 Dec, 2011

SEO, optimize thyself: Get more results for your effort

By Ian Lurie

Yesterday I wrote about how effort does not equal results. Results are always better. Great results come from testing and tweaking your own routine. You can set up a virtuous cycle: You get more efficient, and have more time to learn more about your job, which helps you be more efficient, and so on. I’ve… Read More

screamingscaredguy Internet Marketing

14 Dec, 2011

Problem solving with pants on

By Ian Lurie

Most people are terrified of problem solving, whether they’re figuring out how to replace a flat tire or diagnose a problem on their blog. They see a problem, and run so fast their pants are literally flayed from their bodies. Why? Because: A failed solution = A mistake Solutions require time, which no one has… Read More

kwassassination Analytics

13 Dec, 2011

All I want for Christmas is my keywords back

By Ian Lurie

I’d promised myself I’d stop ranting about Google’s ongoing analytics assassination. But I checked my data for this blog, today, and I’m missing 19.5% of my keyword data: Google. What. The. Hell. I know, I know: I’m supposed to use Google Webmaster Tools to look at search queries. So, I toddle over there and take… Read More

seo-random-encounters1 SEO

6 Dec, 2011

Random encounter table for SEO

By Ian Lurie

(In case you’re wondering, ‘percentile die’ let you roll any number from 1-100.) Feel free to embed this, using this code: By Conversation Marketing Explanation In most role-playing games (think Dungeons & Dragons), there are these things called random encounters. Every now and then, a die roll determines whether you get eaten by a troll,… Read More

302-pepper-spray Design & Development

23 Nov, 2011

Server response survey results: Now, with more pepper spray!

By Ian Lurie

Over the last three months, a bunch of folks have used my server response code tester to check whether their web sites correctly respond to broken links, correct links, etc. Per my first post about the tool, I’ve been storing the results—don’t worry, no personal data, just web site, response codes, and a grade—for a… Read More

brandingchat1 Design & Development

16 Nov, 2011

10 tips for minimal-mayhem agency site redesign

By Ian Lurie

If you run an internet marketing agency, you have one client you dread more than any other: Yourself. We launched a revamped Portent site several months back, then rebuilt this site a bit later. In 16 years, I think we’ve rebuilt our company site 8 or 9 times. Some lessons I’ve learned: You’re a frakking… Read More

cmsofast SEO

15 Nov, 2011

A really fast site, and Google don’t care

By Ian Lurie

I wrote a post, and this time lots of folks taught me good stuff. See the comments after the post for great info I’d totally forgotten on how Google calculates site performance Google, I’m very… disappointed. You may have noticed that Conversation Marketing is a wee bit more speedy now. Last week, a page on… Read More

carrlllllll PPC

11 Nov, 2011

7 ways to trash your Adwords Quality Score

By Ian Lurie

Yesterday I gave a plain English explanation of Adwords quality score: Why it exists and how it (probably) works. Today we get to have some fun: There are soooo many ways to destroy your quality score. I’ll explain the top 7, and give a tip for improving your score at the same time. 1: The… Read More

qs PPC

11 Nov, 2011

Adwords quality score, explained for non-nerds

By Ian Lurie

You may bid more than anyone else for the phrase ‘rubber duckies’ in Google Adwords. But that doesn’t guarantee you a top ranking. Your quality score influences your position, too. You may, for example, be able to get a #1 Adwords ranking while bidding for the #2 spot. Bizarre, I know. But here’s how it… Read More

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