Internet Marketing

Ian Lurie 8 Feb, 2008

Ham for Chanukah: Why You’re Wasting Money on that Rented E-mail List

Rented and purchased e-mail lists seem like a great idea. Lots of addresses, targeted to you, dirt-cheap. But they rarely work. Why? Their lists are messy. Chances are they got a lot of the names on their list through something called ‘e-mail append’, where they take existing direct mail lists and scour the web for… Read More

Internet Marketing

Ian Lurie 4 Feb, 2008

Internet Marketing Strategy Weekend: April 5, Seattle

April 5th-6th, I’ll be offering a 2-day internet marketing weekend. Here are the details: Everyone leaves with an internet marketing plan for their site, reviewed by peers. It’ll be informal. It’ll be in Seattle. I promise to be as sarcastic in person as I am online. I will prepare a worksheet for each site before… Read More

Internet Marketing

Ian Lurie 1 Feb, 2008

15 Principles of Internet Marketing

In no particular order: No one’s lives depend on what we do. But people’s livelihoods do. So take your work seriously, and take pride in it. 75% of your audience uses a search engine to find you. Get used to it. All the banners and ‘viral’ marketing on earth won’t come close to results produced… Read More

conversation marketing Random

Ian Lurie 30 Jan, 2008

Support Conversation Marketing: Donate

Do you find this blog useful? Like what I write? I’ve got a business proposal for you: Donate $3 to my blog, once. I’ll keep writing the same stuff I always do. Tips about internet marketing, strategic advice, site reviews and of course, the occasional rant. I’ll do it whether you donate or not. But,… Read More

Analytics

Ian Lurie 29 Jan, 2008

Bounce Rate: The Stat You Need To Know

There’s an internet marketing metric you’re not watching, but you should be. You’re tracking visitors. You’re tracking pageviews. Hopefully, you’re even tracking keywords and conversions. But are you tracking bounce rate? Bounce Rate is the percentage of visitors leaving your site after viewing only the page on which they landed. If I visit your site,… Read More

SEO

Ian Lurie 17 Jan, 2008

SEO Confessions: I’m a Fraud

K, I had a great day today, so I’m cheery. That means it’s time to tear an internet marketing scam into a pile of tiny bits and pieces. Today’s victim is SEO Confessions, a site that guarantees everything except the apparent author’s hairstyle: I have no problem with the format. It’s a landing page and… Read More

Internet Marketing

Ian Lurie 11 Jan, 2008

11 Recession-Proof Internet Marketing Methods

The R word is in the American air again: Recession. Hard to believe it hasn’t already hit, given the money pouring out of the USA, the lack of money coming in, and our, cough, leadership. OK, I just got political for a second. I’m sorry. Note that I’m not specifying any particular leaders, though. Republicans… Read More

Internet Marketing

Ian Lurie 9 Jan, 2008

3 Signs The Pitch is Slimey

I spent the day today looking at pitch pieces by a few internet marketing ‘experts’. Now I feel dirty. But, in the interest of promoting knowledge, here I am, passing along knowledge gained at the expense of my appetite. There were a few selling strategies that all of the pitches had in common. So, here… Read More

Charge! Internet Marketing

Ian Lurie 8 Jan, 2008

11 Internet Marketing Trends to Ignore for 2008

Sure, I could try to predict what’ll work in 2008. But I’ll point to things like great marketing copy, audience measurement and analytics, your eyes will roll back in your head and my subscriber count will fall even further. It’s much more fun to point out what’ll flop in 2008. Here are the Internet Marketing… Read More

Internet Marketing

Ian Lurie 7 Jan, 2008

10 Steps to a Sound Internet Marketing Strategy

You need an internet marketing strategy, even if it’s just “sell lots of stuff”. Here’s how you do it: Tear up the old marketing plan. Chances are, if your company’s been around for a few years, someone wrote you a marketing plan. It probably has an executive summary, spans 3 years, and cost a lot… Read More