Ian Lurie // 2 Jan, 2008
Google’s webmaster tools are a great search marketing tool. But they’re also a fantastic internet marketing tool, because they let you peek into the heads of your audience, and see how search engines (and probably your customers) are classifying you. I recorded a brief video about it, and provided some quick guidance on getting set… Read More
Ian Lurie // 30 Dec, 2007
If you’re new to Conversation Marketing, here are a few articles and other writings you might want to review: 5 Must-read Books for Internet Marketers I have a copy of each, dog-eared and sticky-noted. 65 Ways to Improve Online Sales I couldn’t come up with 99. Conversation Marketing, the Book I published my entire book… Read More
Ian Lurie // 28 Dec, 2007
When I take my child to use your web site, it had damned well better work. My daughter just got a Rescue Pet. They’re adorable little stuffed puppies. They come with a code you can use at www.myepets.com to log in, groom your pet, furnish a little house for it, etc.. The fun stopped there.… Read More
Ian Lurie // 20 Dec, 2007
My staff are a bit of a sick bunch. That’s why I like them. The PPC team has put together a PPC worst practices site: PPCVillain.com. There are plenty of best practices sites, after all. Here’s the first of what we hope will be many instructional videos:
Ian Lurie // 17 Dec, 2007
If you’ve been following the PR world of late, you know that the social media press release (SMPR) has gotten a lot of attention. This update of the stodgy old press release tries to blend social networking, rich media and text into a single, self-updating landing page for the media. It’s a compelling idea. One… Read More
Ian Lurie // 13 Dec, 2007
Update: The quiz tool I was using didn’t work quite as advertised, so I’ve just put the quiz right on the page. Correct answers are bracketed. Too often, web developers and designers say they’re SEO experts, when they’re not. As a client, you have to believe them – they’re the experts. So it can be… Read More
Ian Lurie // 12 Dec, 2007
Google Analytics is getting ready to roll out some cool new stuff. Looks like they’ve started. I went in to check the stats for my blog, and can now compare two metrics: This kind of comparison is very valuable. With it, you can check to see if, say, pageviews/visit remain stable with visits increase. If… Read More
Ian Lurie // 5 Dec, 2007
A slow site sucks, no matter how pretty it is. It sheds visitors and customers like a raincoat sheds water. It can even hurt your search engine rankings.
Fortunately, there are lots of easy ways to accelerate your sluggish site. Here they are, from easiest and least geeky to most complex and/or most geeky:
Ian Lurie // 3 Dec, 2007
Account management, long the bastion of 3-martini lunches and oh-so-happy clients, is dead, and internet marketing killed it.
Ian Lurie // 28 Nov, 2007
I am sitting in an coliform-ridden Best Western in Peru, Indiana right now (I’m not kidding about the e coli part), drinking bottled water and pondering the meaning of a marketer’s life. The answer, I think, is ‘Integrated Marketing’.
Here’s a conversation I had today with a client who I respect, and like, and enjoy working with:
Me Smiling victoriously: …and internet sales are up over 25% since 2005-2006.
Client Frowning unhappily: Sure, but what if our catalogs did that?
Me Nodding intelligently: Catalogs and other offline stuff definitely drive customers. Our online marketing insures that you’re visible when they look for you.
Client Parrying vigorously: Yes, but chances are they would’ve found us anyway.
Me Gurgling internally: Well, we know that 60% of your search sales were new. But we can never attribute any one sale to any one source. So you may be right – our work may not matter.
This does have a happy ending. Keep reading…