Internet Marketing

Ian Lurie 18 Nov, 2007

8 Ways To Get Ready for Cyber Monday

Cyber Monday, if you didn’t know, is the Monday following Thanksgiving. It’s becoming a huge online shopping day. Think of it as Black Friday, only online, and on Monday. If you have an online store, and you haven’t done anything yet, don’t despair. There are still some things you can do: Look at last year’s… Read More

SEO

Ian Lurie 14 Nov, 2007

30 SEO Tips for Newspaper and Magazine Publishers

Funny, isn't he?

Online publishers – newspapers, for example – depend on visits and pageviews for their livelihood. The biggest source of visits is still unpaid, ‘organic’ search results. So, why do so many publishers do such a poor job of optimizing their sites? I don’t know, either, but I’ve pulled together a list of easy tweaks and changes that can help make any publication improve its rankings, fast…

Internet Marketing

Ian Lurie 10 Nov, 2007

65 Easy Ways To Improve Online Sales

Improving online sales isn’t usually a start-over-from-scratch proposition. Here are 65 little tweaks that can make a big difference.

Analytics

Ian Lurie 4 Nov, 2007

Install Google Analytics Site Search In 5 Steps

Google Analytics now includes onsite search tracking. You can install it in just five steps.

This tutorial will show you how.

Analytics

Ian Lurie 30 Oct, 2007

PPC Waste Management Without Conversions: Smart Keyword Analytics

Note: I’m doing some final prep work for my SMX presentation tomorrow. Well, actually I’m sitting here in a daze after a good Swedish beer, trying to stay awake until 9 PM local time. But I’m rehearsing, too, and I often get my thoughts straight by writing about it, first. If you have a moment,… Read More

Internet Marketing

Ian Lurie 16 Oct, 2007

Internet Marketing Priorities: Stump Ian, Question 2

Rhys, who works at a non-profit, asked a great question: “I’m wondering, if I know I can’t do everything that is important, what marketing options and best practices should I focus on, and which could be skimped?” Online, content still rules. Don’t listen to anyone who tries to tell you otherwise. If you have a… Read More

Internet Marketing

Ian Lurie 24 Sep, 2007

Get In Your Customers’ Heads: Creating Great Personas

How is it that some web sites just click, the moment you look at them? What makes some people just love Grolsh beer, while others swear by Guinness? Why do you like BMWs, while I like Teslas? Why do I like one candidate, while you like another? This isn’t luck. Someone designed these brands or… Read More

Analytics

Ian Lurie 21 Sep, 2007

7 Internet Marketing Metrics You Must Track (and how)

In internet marketing, that which is measured, improves. But it’s tough to know exactly what to measure, especially as your web site becomes just one part in a much larger campaign. And it’s even tougher to know how to measure. I always say internet marketing isn’t about the tech stuff. That’s true. But the tech… Read More

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