The Portent Blog

google-treasure SEO

28 Oct, 2011

9 reasons to go black hat

By Ian Lurie

Yo ho, yo ho, a pirate’s life for me. Going black hat. It’s so tempting. You put in all this time researching SEO. You know as much about the algorithms as anyone. You watch competitors zip past you and you just know they’re cheating. How else could they zip past you*? *I dunno… Maybe because… Read More

seo-copywriting-cheatsheet Copywriting

21 Oct, 2011

The SEO Copywriting Cheat Sheet

By Ian Lurie

If you write for SEO, you write for online users, and vice-versa. I just put together this SEO copywriting cheat sheet to cover it all. It’s free – have a look. The SEO Copywriting Cheat Sheet – PDF The cost? Zero. Zip. Nada. If you want to make me smile, you can: Buy one of… Read More

rat-justwantscheese Internet Marketing

18 Oct, 2011

Dear CMO: Complexity does not equal engagement

By Ian Lurie

‘Engagement’. Shudder. It’s the latest beaten-to-death marketing term. Truth is, though, there’s a genuine need to ‘engage’ with your customer. I get it: You want to stand out. You want your customers to like you. You want them to remember you. But do you really have to over-complicate your web sites, and your marketing campaigns,… Read More

pugsaysplease Random

6 Oct, 2011

39 blogging tips

By Ian Lurie

Oh god, you groan, I have to write on the blog again?! I just wrote a post last month!!! It’s a pain, I know. You’ve got a business to run, or a game to watch, or kids to feed. Spending 2 hours grinding out 300 words just isn’t a high priority. It can be worth… Read More

berlin-flights Random

4 Oct, 2011

We are all Google

By Ian Lurie

Anyone who publishes anything on the web is part of Google. Well, anyone who lets Google crawl their content, anyway. Which is just about everyone. I told ya so Lots of bloggers are saying that Google’s a publisher. To which I can only say, “Well, DUH!” I’ve been writing about Google-as-aggregator for a few years… Read More

gspreadsheetsample Analytics

23 Sep, 2011

SEO/social reporting with Google Spreadsheets

By Ian Lurie

I was sure I’d get crushed by a falling NASA satellite today. It didn’t happen, but it was very motivating. I completed my legacy to the marketing world: A Google Spreadsheet that automatically grabs everything from Linkscape data to Google Analytics numbers to Twitter follower counts. It’s purty: More important, I’ve provided a link to… Read More

new-59-things Internet Marketing

14 Sep, 2011

The internet marketing list, 2: 59 more things

By Ian Lurie

I did it before. I’m doing it again. Here’s a list of 59 more things you need to do for your internet marketing campaign. I’ve tried my darndest to avoid duplication, but be patient: Speed up: Get Google Page Speed. Run it on every page of your site. Until you have a 90+, you aren’t… Read More

seth-godin-facebook SEO

13 Sep, 2011

Google sitelinks go Cthulhu, grow social media tentacles

By Ian Lurie

Beware! Google’s new, massive, SERP-sucking sitelinks are growing tentacles. And they’re getting those appendages into more than brands. I’ve been pondering Google’s sitelinks a lot lately. It’s hard not to. Sitelinks are in your face everywhere you go. Do a search for ‘Lucky Brand.’ Between sitelinks and Adwords ads, you can’t even fit in quick… Read More

seo-balanced-month Analytics

7 Sep, 2011

SEO statistics: Predicting traffic growth

By Ian Lurie

Prospective clients always want to know: What kind of impact will SEO have? How much traffic will I get? I’m an empirical guy. I want to give an answer. But based on what? Well, I did some serious digging into traffic patterns over time across 200 Portent clients, and I have some answers. Warning: This… Read More

Internet Marketing

5 Sep, 2011

A marketing plan for the President

By Ian Lurie

Dear President Obama:You're not going to read this. Republicans will read it and roll their eyes. Democrats will read it and grind their teeth.But I'll feel better, because this crap is driving me crazy, and I finally wrote it all down.

Random

31 Aug, 2011

Writer’s block: An infographic

By Ian Lurie

I have horrific writer’s block right now. I’m tired, burned out on writing and generally verbally fried. Alan Bleiweiss gave me an amazing idea: So, thanks to Alan, here it is. All my limited artistic talent focused like a blurry laser beam in a snowstorm on my current nemesis: Writer’s block. I don’t know. I… Read More

Internet Marketing

30 Aug, 2011

Marketing for marketers: Heal thyself

By Ian Lurie

My forehead should be bleeding. I’ve pounded it against my desk about thirty times in the last 24 hours. If I can help other people and companies market themselves, why can’t I ever do it for myself? This isn’t the first time I’ve asked myself this question. But it’s the first time that I can… Read More

sekrit-raccoon Internet Marketing

25 Aug, 2011

The IT department isn’t killing you – you are

By Ian Lurie

Dear CEO/VP of operations or whatever you are: Information technology departments don’t kill businesses. CEO’s using IT departments kill businesses. I’m reading a great book by John Hughes: Haunting the CEO (affiliate link). He’s a CIO-for-hire, and he’s seen it all. I’d started writing this post before I started the book, but the book really… Read More

Random

24 Aug, 2011

The Ian Lurie Field Guide

By Ian Lurie

Someone at Portent asked me to put together an explanation of why I behave the way I do. They meant it in a nice way. So this is it: The Field Guide to Ian Lurie, written for “Portent” employees and anyone else I might encounter in the working world. Feel free to laugh at me,… Read More

tools small Design & Development

22 Aug, 2011

New SEO tool: Server response code tester

By Ian Lurie

AKA: The Responsinator Lee Odden, Todd Malicoat, Jonathan Allen and I did a site clinic/lab at SES San Francisco last week. Of 5 sites we reviewed, 4 delivered the wrong response codes if I: Visited a broken link on the site. A server should respond with a ‘404’ error code. Most of these servers instead… Read More

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