kwassassination Analytics

All I want for Christmas is my keywords back

by Ian Lurie 13 Dec, 2011

I’d promised myself I’d stop ranting about Google’s ongoing analytics assassination. But I checked my data for this blog, today, and I’m missing 19.5% of my keyword data: Google. What. The. Hell. I know, I know: I’m supposed to use Google Webmaster Tools to look at search queries. So, I toddle over there and take… Read More

seo-random-encounters1 SEO

Random encounter table for SEO

by Ian Lurie 6 Dec, 2011

(In case you’re wondering, ‘percentile die’ let you roll any number from 1-100.) Feel free to embed this, using this code: By Conversation Marketing Explanation In most role-playing games (think Dungeons & Dragons), there are these things called random encounters. Every now and then, a die roll determines whether you get eaten by a troll,… Read More

302-pepper-spray Design & Development

Server response survey results: Now, with more pepper spray!

by Ian Lurie 23 Nov, 2011

Over the last three months, a bunch of folks have used my server response code tester to check whether their web sites correctly respond to broken links, correct links, etc. Per my first post about the tool, I’ve been storing the results—don’t worry, no personal data, just web site, response codes, and a grade—for a… Read More

brandingchat1 Design & Development

10 tips for minimal-mayhem agency site redesign

by Ian Lurie 16 Nov, 2011

If you run an internet marketing agency, you have one client you dread more than any other: Yourself. We launched a revamped Portent site several months back, then rebuilt this site a bit later. In 16 years, I think we’ve rebuilt our company site 8 or 9 times. Some lessons I’ve learned: You’re a frakking… Read More

cmsofast SEO

A really fast site, and Google don’t care

by Ian Lurie 15 Nov, 2011

I wrote a post, and this time lots of folks taught me good stuff. See the comments after the post for great info I’d totally forgotten on how Google calculates site performance Google, I’m very… disappointed. You may have noticed that Conversation Marketing is a wee bit more speedy now. Last week, a page on… Read More

carrlllllll PPC

7 ways to trash your Adwords Quality Score

by Ian Lurie 11 Nov, 2011

Yesterday I gave a plain English explanation of Adwords quality score: Why it exists and how it (probably) works. Today we get to have some fun: There are soooo many ways to destroy your quality score. I’ll explain the top 7, and give a tip for improving your score at the same time. 1: The… Read More

qs PPC

Adwords quality score, explained for non-nerds

by Ian Lurie 11 Nov, 2011

You may bid more than anyone else for the phrase ‘rubber duckies’ in Google Adwords. But that doesn’t guarantee you a top ranking. Your quality score influences your position, too. You may, for example, be able to get a #1 Adwords ranking while bidding for the #2 spot. Bizarre, I know. But here’s how it… Read More

googlerealtime Analytics

5 cool uses for Google Real-Time Analytics

by Ian Lurie 10 Nov, 2011

Google Analytics now has this cool, real-time stats dashboard. At first, I thought it was just fluff—something to use up my spare 2 minutes/day. But, it’s really handy. I’ve found five good uses for it so far: Test social media posts in real time: Send out a tweet, and then watch the result. Send a… Read More

SEO

SEO butthead detection in 5 easy steps

by Ian Lurie 4 Nov, 2011

SEO is complicated, and it’s easy to fall for a ripoff artist, or someone who’s just clueless. But there are some easy ways to detect SEO buttheads. Here’s how you can tell if someone making big promises is utterly full of horse manure: 1: The spam e-mail Butthead indicator #1: The unsolicited e-mail. Strength: 2/5… Read More

overjoyed Random

A CEO’s guide to surviving marketing agency growth

by Ian Lurie 1 Nov, 2011

I love when someone tells me I should ‘manage growth’ at Portent. How, exactly, would I do that? Hire a psychic? Sometimes, the economy tanks, and you get 10 great new clients. Sometimes, the economy grows, and 3 clients leave to sell their toothpaste caps in Superbowl ads. I guess I could tell 5 great… Read More

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