careful selection Internet Marketing

Ian Lurie 10 Aug, 2011

Internet marketing lessons: Select, don’t accumulate

There’s one concept in Atlas Shrugged that’s always stuck with me: Select, don’t accumulate. Ayn Rand was referring to stuff, of course: Everything from throw rugs to chairs to books. I love the idea in ‘real life.’ But it works awfully well in internet marketing, too. Accumulation marketing: We all do it Accumulation marketing is… Read More

Quotation Marks Random

Ian Lurie 5 Aug, 2011

Quotes that make me cry inside

It’s Friday. I’m tired. Here are some quotes. All of which are true, but edited to protect the utterers: “We don’t need marketing. Our product is great.” I’d punch you, but I’m paralyzed by the stupid. “We need to test that, first.” No, you don’t. You don’t have to test whether having a ‘buy now’… Read More

priority small Internet Marketing

Ian Lurie 4 Aug, 2011

The internet marketing priority list

In internet marketing, your top priorities are, in this order: Appeal. A desirable product. Quality. A product that doesn’t suck once people have it. Visibility. People have to find you when they need you. Stability. Your web site has to work. Ease of use. Make your site so easy to use, a brain-dead zombie could… Read More

Random

Ian Lurie 3 Aug, 2011

Newt Gingrich, Twitter and FollowerGate – Really?

Lord knows I’m no fan of Newt Gingrich. His politics are so far to the right of mine he disappears over the horizon. However, he’s not the kind of guy to go hunting for fake self-esteem boosters. So when the nerdoverse exploded over ‘Followergate’ (term coined by PeekYou) and sprayed it’s way to CNN and… Read More

Random

Ian Lurie 1 Aug, 2011

Being nice isn’t enough: Customer service lessons at the Apple Store

In customer service, ‘being nice’ and ‘trying hard’ isn’t always enough. Sometimes, you have to be competent, too. Capable, even. Act 1: Undeath (of a monitor) At work, I have a 30” Apple Cinema HD. It is a fantastic monitor. Alas, 2 weeks ago when I plugged it into my laptop, it went all cattywampus,… Read More

OLYMPUS DIGITAL CAMERA Random

Ian Lurie 29 Jul, 2011

MozCon 2011 – Awesome. Go in 2012.

OK, first off, I have to make something clear: I am not an SEOMOZ fan. Don’t get me wrong. There’s nothing wrong with building fantastic tools, having a great conference, gathering all the SEO geniuses and best developers and generally smartest people in one place. I have no problem with a company so famous my… Read More

Internet Marketing

Ian Lurie 28 Jul, 2011

Content marketing in a nutshell: Good enough isn’t

This blog post is based on yesterday’s content strategies session at MozCon. If you missed it, or wanted a refresher, give this a read: A quick preview This post is huge. So, here’s a quick preview: The problem. In content creation, you can’t do the minimum required work any more. There is no ‘minimum’. Changes… Read More

Random

Ian Lurie 27 Jul, 2011

New content strategies tool: The Gramanator

Announcing a new tool: The Gramanator During my MozCon content creation session today, I announced a new tool: The Gramanator. It is mighty. It is the Gramanator: Bow down before it. What it does The Gramanator will take any public Google Reader Shared Feed and: Clean it up, removing stop words. Assemble all of the… Read More

SEO

Ian Lurie 21 Jul, 2011

How to: Write a decent SEO recommendation

The best way to drive a client crazy? Talk a lot, but tell them nothing. The SEO industry has a lot of people who are really, really good at that. I’ve seen some true artists: Men and women who can speak or write thousands of words without uttering a single useful thought. Stuff like this:… Read More

question mark small SEO

Ian Lurie 20 Jul, 2011

Why all SEOs should learn to write

People. search. for words. Other stuff 22 ways you’re making marketing difficult. Speak carefully WSJ, WTF?! Google Panda & Subdomains 18 random thoughts about internet marketing When everyone works together, SEO just works. Marketing truths: People buy pleasure, not prevention 11 reasons smart people start internet marketing agencies 11 reasons no sane person starts an… Read More

Internet Marketing

Ian Lurie 19 Jul, 2011

22 ways you’re making marketing difficult

A lot of Portent-ites helped me write this. They submitted their ideas. I added the attitude. So please don’t blame them if this is obnoxious. It’s allll me. You’re too busy. Nothing works. Everything takes too long. You can’t get anything done. There are too many distractions. Your boss is a jerk with ridiculous expectations.… Read More

Random

Ian Lurie 15 Jul, 2011

Speak carefully

I’ve now written this blog post three times. The first version was 1500 words. The second, 400 words. This version is much shorter, and I think more fair. Yesterday I wrote about the Wall Street Journal, bad SEO advice and subdomains. There’s a deeper lesson, though: When you blog, report or speak, you have an… Read More

SEO

Ian Lurie 14 Jul, 2011

WSJ, WTF?! Google Panda & Subdomains

Take a deep breath, everyone. The Wall Street Journal published an article July 13 all about HubPages, and how the site saved itself from Google Panda’s evil clutches by spreading their site across multiple subdomains. In the article Amir Efrati implies in a very-hard-to-pin-down-but-easy-to-assume way that subdomains may be a magical solution if you’ve been… Read More

Internet Marketing

Ian Lurie 13 Jul, 2011

18 random thoughts about internet marketing

Bonus tip: Learning the difference between “Chile” and “Chili” is really helpful. A little semi-random Wednesday thinking: Always ready our analytics reports. Understand them. Demand that someone make you understand them. Making business decisions without that knowledge will probably kill your company. Never buy a product with ‘Crusher’, ‘Disintegrator’ or ‘Miracle’ in the name. Anything… Read More

SEO

Ian Lurie 11 Jul, 2011

When everyone works together, SEO just works

SEO works best when everyone works together: Creative, PR, social media, writers and yes, the SEO team. I’ve preached that for years. But it almost never happens. The PR agency ignores us. The dev team smiles like they just smelled sour milk and then leaves. The branding team holds up relevant holy symbols and backs… Read More

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