Internet Marketing

Ian Lurie 17 Aug, 2011

Content curation in 13 minutes a day

Steady, smart content curation can grow your audience on lots of social media outlets. It’s list building, social media-style: You help folks find and filter other people’s good stuff. In exchange, they start paying more attention to your good stuff. Just the facts, folks: This is a step-by-step look at how I do my daily… Read More

Random

Ian Lurie 15 Aug, 2011

Pedal Harder, Dammit: In marketing, effort means more

I’d love to say I’m about to draw a spectacular parallel between cycling and internet marketing. But internet marketing isn’t anything like cycling. I’ve never barfed after a hard day of internet marketing. Nor have I gotten road rash because of a badly-behaved poodle. And I never won a bicycle race because of my brain… Read More

Objects collection: Stethoscope Analytics

Ian Lurie 12 Aug, 2011

Google analytics video: Diagnosing lost SEO keywords

Since I ranted about internet marketing training yesterday, I thought I’d post a video I just did for the team. This one’s a really quick look at Google Analytics, and how to do a fast analysis of lost organic search traffic: Quickly find and diagnose lost keyword-specific traffic in Google Analytics. I never build these… Read More

Internet Marketing

Ian Lurie 11 Aug, 2011

We suck at teaching internet marketing. Why?!!!

How the hell do I teach my team internet marketing? Why do we all suck at it? I spend a lot of time on this puzzle. My company’s survival depends on it. I have to find ways to teach, and to teach teachers, while working it around everyone’s busy schedule. And I have to find… Read More

careful selection Internet Marketing

Ian Lurie 10 Aug, 2011

Internet marketing lessons: Select, don’t accumulate

There’s one concept in Atlas Shrugged that’s always stuck with me: Select, don’t accumulate. Ayn Rand was referring to stuff, of course: Everything from throw rugs to chairs to books. I love the idea in ‘real life.’ But it works awfully well in internet marketing, too. Accumulation marketing: We all do it Accumulation marketing is… Read More

Quotation Marks Random

Ian Lurie 5 Aug, 2011

Quotes that make me cry inside

It’s Friday. I’m tired. Here are some quotes. All of which are true, but edited to protect the utterers: “We don’t need marketing. Our product is great.” I’d punch you, but I’m paralyzed by the stupid. “We need to test that, first.” No, you don’t. You don’t have to test whether having a ‘buy now’… Read More

priority small Internet Marketing

Ian Lurie 4 Aug, 2011

The internet marketing priority list

In internet marketing, your top priorities are, in this order: Appeal. A desirable product. Quality. A product that doesn’t suck once people have it. Visibility. People have to find you when they need you. Stability. Your web site has to work. Ease of use. Make your site so easy to use, a brain-dead zombie could… Read More

Random

Ian Lurie 3 Aug, 2011

Newt Gingrich, Twitter and FollowerGate – Really?

Lord knows I’m no fan of Newt Gingrich. His politics are so far to the right of mine he disappears over the horizon. However, he’s not the kind of guy to go hunting for fake self-esteem boosters. So when the nerdoverse exploded over ‘Followergate’ (term coined by PeekYou) and sprayed it’s way to CNN and… Read More

Random

Ian Lurie 1 Aug, 2011

Being nice isn’t enough: Customer service lessons at the Apple Store

In customer service, ‘being nice’ and ‘trying hard’ isn’t always enough. Sometimes, you have to be competent, too. Capable, even. Act 1: Undeath (of a monitor) At work, I have a 30” Apple Cinema HD. It is a fantastic monitor. Alas, 2 weeks ago when I plugged it into my laptop, it went all cattywampus,… Read More

OLYMPUS DIGITAL CAMERA Random

Ian Lurie 29 Jul, 2011

MozCon 2011 – Awesome. Go in 2012.

OK, first off, I have to make something clear: I am not an SEOMOZ fan. Don’t get me wrong. There’s nothing wrong with building fantastic tools, having a great conference, gathering all the SEO geniuses and best developers and generally smartest people in one place. I have no problem with a company so famous my… Read More

Internet Marketing

Ian Lurie 28 Jul, 2011

Content marketing in a nutshell: Good enough isn’t

This blog post is based on yesterday’s content strategies session at MozCon. If you missed it, or wanted a refresher, give this a read: A quick preview This post is huge. So, here’s a quick preview: The problem. In content creation, you can’t do the minimum required work any more. There is no ‘minimum’. Changes… Read More

Random

Ian Lurie 27 Jul, 2011

New content strategies tool: The Gramanator

Announcing a new tool: The Gramanator During my MozCon content creation session today, I announced a new tool: The Gramanator. It is mighty. It is the Gramanator: Bow down before it. What it does The Gramanator will take any public Google Reader Shared Feed and: Clean it up, removing stop words. Assemble all of the… Read More

SEO

Ian Lurie 21 Jul, 2011

How to: Write a decent SEO recommendation

The best way to drive a client crazy? Talk a lot, but tell them nothing. The SEO industry has a lot of people who are really, really good at that. I’ve seen some true artists: Men and women who can speak or write thousands of words without uttering a single useful thought. Stuff like this:… Read More

question mark small SEO

Ian Lurie 20 Jul, 2011

Why all SEOs should learn to write

People. search. for words. Other stuff 22 ways you’re making marketing difficult. Speak carefully WSJ, WTF?! Google Panda & Subdomains 18 random thoughts about internet marketing When everyone works together, SEO just works. Marketing truths: People buy pleasure, not prevention 11 reasons smart people start internet marketing agencies 11 reasons no sane person starts an… Read More

Internet Marketing

Ian Lurie 19 Jul, 2011

22 ways you’re making marketing difficult

A lot of Portent-ites helped me write this. They submitted their ideas. I added the attitude. So please don’t blame them if this is obnoxious. It’s allll me. You’re too busy. Nothing works. Everything takes too long. You can’t get anything done. There are too many distractions. Your boss is a jerk with ridiculous expectations.… Read More

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