google-treasure SEO

9 reasons to go black hat

by Ian Lurie 28 Oct, 2011

Yo ho, yo ho, a pirate’s life for me. Going black hat. It’s so tempting. You put in all this time researching SEO. You know as much about the algorithms as anyone. You watch competitors zip past you and you just know they’re cheating. How else could they zip past you*? *I dunno… Maybe because… Read More

seo-copywriting-cheatsheet Copywriting

The SEO Copywriting Cheat Sheet

by Ian Lurie 21 Oct, 2011

If you write for SEO, you write for online users, and vice-versa. I just put together this SEO copywriting cheat sheet to cover it all. It’s free – have a look. The SEO Copywriting Cheat Sheet – PDF The cost? Zero. Zip. Nada. If you want to make me smile, you can: Buy one of… Read More

rat-justwantscheese Internet Marketing

Dear CMO: Complexity does not equal engagement

by Ian Lurie 18 Oct, 2011

‘Engagement’. Shudder. It’s the latest beaten-to-death marketing term. Truth is, though, there’s a genuine need to ‘engage’ with your customer. I get it: You want to stand out. You want your customers to like you. You want them to remember you. But do you really have to over-complicate your web sites, and your marketing campaigns,… Read More

pugsaysplease Random

39 blogging tips

by Ian Lurie 6 Oct, 2011

Oh god, you groan, I have to write on the blog again?! I just wrote a post last month!!! It’s a pain, I know. You’ve got a business to run, or a game to watch, or kids to feed. Spending 2 hours grinding out 300 words just isn’t a high priority. It can be worth… Read More

berlin-flights Random

We are all Google

by Ian Lurie 4 Oct, 2011

Anyone who publishes anything on the web is part of Google. Well, anyone who lets Google crawl their content, anyway. Which is just about everyone. I told ya so Lots of bloggers are saying that Google’s a publisher. To which I can only say, “Well, DUH!” I’ve been writing about Google-as-aggregator for a few years… Read More

gspreadsheetsample Analytics

SEO/social reporting with Google Spreadsheets

by Ian Lurie 23 Sep, 2011

I was sure I’d get crushed by a falling NASA satellite today. It didn’t happen, but it was very motivating. I completed my legacy to the marketing world: A Google Spreadsheet that automatically grabs everything from Linkscape data to Google Analytics numbers to Twitter follower counts. It’s purty: More important, I’ve provided a link to… Read More

new-59-things Internet Marketing

The internet marketing list, 2: 59 more things

by Ian Lurie 14 Sep, 2011

I did it before. I’m doing it again. Here’s a list of 59 more things you need to do for your internet marketing campaign. I’ve tried my darndest to avoid duplication, but be patient: Speed up: Get Google Page Speed. Run it on every page of your site. Until you have a 90+, you aren’t… Read More

seth-godin-facebook SEO

Google sitelinks go Cthulhu, grow social media tentacles

by Ian Lurie 13 Sep, 2011

Beware! Google’s new, massive, SERP-sucking sitelinks are growing tentacles. And they’re getting those appendages into more than brands. I’ve been pondering Google’s sitelinks a lot lately. It’s hard not to. Sitelinks are in your face everywhere you go. Do a search for ‘Lucky Brand.’ Between sitelinks and Adwords ads, you can’t even fit in quick… Read More

seo-balanced-month Analytics

SEO statistics: Predicting traffic growth

by Ian Lurie 7 Sep, 2011

Prospective clients always want to know: What kind of impact will SEO have? How much traffic will I get? I’m an empirical guy. I want to give an answer. But based on what? Well, I did some serious digging into traffic patterns over time across 200 Portent clients, and I have some answers. Warning: This… Read More

Internet Marketing

A marketing plan for the President

by Ian Lurie 5 Sep, 2011

Dear President Obama:

You’re not going to read this. Republicans will read it and roll their eyes. Democrats will read it and grind their teeth.

But I’ll feel better, because this crap is driving me crazy, and I finally wrote it all down.

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