The Portent Blog

Insights, news, trainings, and updates from Portent. Delivered to your inbox.

  • Valuable marketing insights from our SEO, PPC, social, content, strategic, analytics and creative teams
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SEO

21 Jul, 2011

How to: Write a decent SEO recommendation

By Ian Lurie

The best way to drive a client crazy? Talk a lot, but tell them nothing. The SEO industry has a lot of people who are really, really good at that. I’ve seen some true artists: Men and women who can speak or write thousands of words without uttering a single useful thought. Stuff like this:… Read More

question mark small SEO

20 Jul, 2011

Why all SEOs should learn to write

By Ian Lurie

People. search. for words. Other stuff 22 ways you’re making marketing difficult. Speak carefully WSJ, WTF?! Google Panda & Subdomains 18 random thoughts about internet marketing When everyone works together, SEO just works. Marketing truths: People buy pleasure, not prevention 11 reasons smart people start internet marketing agencies 11 reasons no sane person starts an… Read More

Internet Marketing

19 Jul, 2011

22 ways you’re making marketing difficult

By Ian Lurie

A lot of Portent-ites helped me write this. They submitted their ideas. I added the attitude. So please don’t blame them if this is obnoxious. It’s allll me. You’re too busy. Nothing works. Everything takes too long. You can’t get anything done. There are too many distractions. Your boss is a jerk with ridiculous expectations.… Read More

Random

15 Jul, 2011

Speak carefully

By Ian Lurie

I’ve now written this blog post three times. The first version was 1500 words. The second, 400 words. This version is much shorter, and I think more fair. Yesterday I wrote about the Wall Street Journal, bad SEO advice and subdomains. There’s a deeper lesson, though: When you blog, report or speak, you have an… Read More

SEO

14 Jul, 2011

WSJ, WTF?! Google Panda & Subdomains

By Ian Lurie

Take a deep breath, everyone. The Wall Street Journal published an article July 13 all about HubPages, and how the site saved itself from Google Panda’s evil clutches by spreading their site across multiple subdomains. In the article Amir Efrati implies in a very-hard-to-pin-down-but-easy-to-assume way that subdomains may be a magical solution if you’ve been… Read More

Internet Marketing

13 Jul, 2011

18 random thoughts about internet marketing

By Ian Lurie

Bonus tip: Learning the difference between “Chile” and “Chili” is really helpful. A little semi-random Wednesday thinking: Always ready our analytics reports. Understand them. Demand that someone make you understand them. Making business decisions without that knowledge will probably kill your company. Never buy a product with ‘Crusher’, ‘Disintegrator’ or ‘Miracle’ in the name. Anything… Read More

SEO

11 Jul, 2011

When everyone works together, SEO just works

By Ian Lurie

SEO works best when everyone works together: Creative, PR, social media, writers and yes, the SEO team. I’ve preached that for years. But it almost never happens. The PR agency ignores us. The dev team smiles like they just smelled sour milk and then leaves. The branding team holds up relevant holy symbols and backs… Read More

Finding what is true Internet Marketing

8 Jul, 2011

Marketing truths: People buy pleasure, not prevention

By Ian Lurie

People buy pleasure, not prevention. I know, deep for a Friday afternoon. It’s a rule that’s helped me sell for years, though. Try it on for size: Bike helmets and prevention: A marketing failure It’s hard to scare people into buying something. When I was in law school, I worked in a bicycle shop that… Read More

smart small Random

7 Jul, 2011

11 reasons smart people start internet marketing agencies

By Ian Lurie

A few people described yesterday’s post as ‘soul killing’, ‘depressing’ and ‘horrifyingly accurate’. Today, I’m taking not-incompatible view that all smart people in the internet marketing biz should start their own agencies. Note that I’m not a “follow your bliss” hand waving business philosopher. I think in terms of building a lasting business that can… Read More

Random

6 Jul, 2011

11 reasons no sane person starts an internet marketing agency

By Ian Lurie

This is the first of a 2-part series that documents 2 voices in my head. One voice perpetually says “You are an idiot for running an agency.” The other says “This rocks. It’s the greatest job in the world.” So fear not: I’m not having a mid-life nervous breakdown. Or, if I am, it’s not… Read More

Random

5 Jul, 2011

I lose my fracking mind or: A new Python script

By Ian Lurie

Total. Mind. Meltdown. I’d do a brilliant insightful post today, I’m sure, except that today’s events, professional and media-related, combined with my concussing myself with a bicycle rack yesterday, have left me a gibbering idiot. Or brought out the gibbering idiocy that normally lies just beneath the surface. Or something. So instead, here’s a little… Read More

SEO

4 Jul, 2011

SEO lessons: Google drops Twitter

By Ian Lurie

Google has let their subscription to the Twitter firehose expire. That means Twitter’s gone from real-time search, for certain. Actually, it appears real-time search is just gone. I don’t see ‘latest’ any more: I’ve never been a fan of real-time search: As I said in 2009, a real-time stream of poo is still poo. The… Read More

Random

1 Jul, 2011

Google+ thoughts – I eat crow

By Ian Lurie

I must eat crow now. Not tasty, breaded and fried, but vaguely icky, with feathers still stuck to it. I dissed Google+ the moment it came out, in part because it failed—it vomited everywhere when I tried to sign up. But now that I’ve used it for a while, I have to say that it’s… Read More

Random

28 Jun, 2011

Google+ outlook, in a nutshell

By Ian Lurie

I just tried to sign up for the Google+ notification list. This is what I got: In case you didn’t know, Google+ is Google’s latest attempt to break into social media. Judging by the result, I think it’ll easily eclipse… Google Buzz.

SEO

27 Jun, 2011

8 reasons I don’t care about (toolbar) PageRank

By Ian Lurie

Google rolled out their latest Toolbar PageRank update today. Yawn. I said it was stupid last year. I’ll say it again this year. Toolbar PageRank is 50% meaningless, 25% misleading, 20% useless and 5% worth tracking. It has slightly more impact than Google +1. Here’s why I wouldn’t use it to measure page value if… Read More

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