The Portent Blog

Insights, news, trainings, and updates from Portent. Delivered to your inbox.

  • Valuable marketing insights from our SEO, PPC, social, content, strategic, analytics and creative teams
  • In-depth training and best practices for marketers
  • Access to insider tools, tricks and processes for digital marketing

Analytics

23 Jun, 2011

10 kick-ass features in Google Analytics v5

By Ian Lurie

It’s no secret I’m a Google Analytics fan. But Google Analytics version 5, coming soon to a browser near you, addresses some major shortcomings. Here are ten features you’ll want to check out, the moment they’re available: 1: Multi-touch attribution Important note: This is a separate beta and is rolling out on its own. So… Read More

Random

22 Jun, 2011

To all journalists: I am not a cockroach

By Ian Lurie

Tomorrow I’m going to be speaking to the ONA/SPJ meetup about SEO and social media. ONA is The Online News Association). SPJ is the Society for Professional Journalists. My typical relationship with journalists and their editors goes like this: Ian is a cockroach, only less evolved. Ian isn’t a bad guy, but he’s going to… Read More

Internet Marketing

21 Jun, 2011

Internet marketing and sailing have a lot in common

By Ian Lurie

On my vacation last week, I got to go sailing. I’ve sailed since I was 12. In the last 15 years, I’ve only gotten to do it every 2-3 years, at best, but I at least know my port from starboard. I sailed a boat called a Hobie Wave: We nearly ended up having a… Read More

ian-angry Internet Marketing

16 Jun, 2011

Ian’s Angriest Posts

By Elizabeth Marsten

Ian’s on vacation this week, to a place with little or no internet and he asked for a volunteer to do a CM post and to have “fun” if so warranted. Well, it’s warranted. And I am leaving the country while he’s gone and not coming back for a couple of weeks after he gets… Read More

Random

14 Jun, 2011

My deep, dark secret (w/ some free training for you)

By Ian Lurie

I have a secret to confess. I actually run an agency. NO, WAIT. Don’t go away! This involves free, no-strings-attached learning stuff. And a cool web site! Bear with me. I know you probably know I have a job. But whenever I meet folks at a conference, they seem to assume that money just sort… Read More

ultimate spoof Random

10 Jun, 2011

Friday silliness: The Ultimate Marketer Tease

By Ian Lurie

I’ve watched The Ultimate Dog Tease 1000 times now. I love it. But I feel so bad for the dog. So, when we decided to spoof it, we tried to think of a creature no one cares about. And we realized – it’s us!!!. I went to law school. The only thing less liked than… Read More

Random

9 Jun, 2011

10 Social Media Tips for Politicians

By Ian Lurie

Republicans, Democrats, some of you are pretty stupid when it comes to social media. Exhibit A: Your last name is Weiner—W-E-I-N-E-R— and you send lewd photos via Twitter? Seriously?! Exhibit B: You reply to a Craigslist ad via e-mail, attaching a picture of your six-pack? (that’s ex-Congressman Christopher Lee, folks, lest we forget) So, 10… Read More

Random

9 Jun, 2011

AppSumo special on my SEO Copywriting e-book

By Ian Lurie

All good things come to an end, it seems. This deal has expired. You can buy the book for only $2 more, on my site. Or wait and see what the Sumo brings next. I’ve always been a bit scared of the AppSumo. His tough talk. His topknot. That smug smile. But it turns out… Read More

SEO

8 Jun, 2011

A new SEO factor: QualityRank

By Ian Lurie

Ooh! Ooh! Did you see that?! I just made up a new term! I, Ian Lurie, can now put my stamp on the industry. QualityRank. It has a nice ring to it, yes? By tomorrow 10 conferences will invite me to keynote. Google has talked about ‘quality user experience’ and ‘quality content’ for a long… Read More

Random

7 Jun, 2011

How (not) to tell someone you can’t afford it

By Ian Lurie

For every fantastic client we land at Portent, we talk to: 30-40 we like but can’t work with for one reason or another; 10-20 who make us a little nervous; 5-10 who we like, but are in industries we just won’t represent; 1-2 people who make me want to retire and open a combination gaming… Read More

Copywriting

7 Jun, 2011

Yes, you have to write. No, you don’t have an excuse.

By Ian Lurie

I wrote a guest post for Heather Lloyd-Martin’s SEO Copywriting blog. In it, I write about Tribbles, fish, and why you have to write, even if you think your clients are illiterate rodents. Read Just Write!.

Social Media

2 Jun, 2011

Google +1: NOT the internet marketing messiah

By Ian Lurie

In the last few weeks, Google’s been hyping their new +1 voting feature. Click the little +1 and tell everyone you liked a particular search result. Then they announced the +1 button. Click that and tell your network about a page you like, right from that page. You don’t have to be on Google.com. Note… Read More

Random

1 Jun, 2011

Poke The Box. Just do it in private.

By Ian Lurie

“Are you OK sir?” The guy next to me at SeaTac gate S8 was eyeing me dubiously as I sat reading Seth Godin’s Poke The Box. I’d just finished yet another passage that made me think “Hell YES!” Apparently, I was also nodding vigorously. My inner monologue was showing. It creeped out my fellow traveler.… Read More

shield small Internet Marketing

27 May, 2011

Get Defensive (Design): First Smashing Magazine Article

By Ian Lurie

Just got my first-ever article published on Smashing Magazine: Getting Started With Defensive Design. Anyone who’s read this blog for a while knows I obsess about good web defensive design. I’m really excited that SmashingMag accepted this article. The folks there put in a ton of time helping me get the article ship-shape, and put… Read More

Internet Marketing

25 May, 2011

What freakish and frumpy aircraft teach you about internet marketing

By Ian Lurie

This is a rewrite of an old, old bit I wrote on the Portent web site way back when. It’s not the same. Nor are my feelings on the subject. The best internet marketing campaigns are the ones you don’t notice—they just do their job, delivering the stuff you need to your screen, when you… Read More

1 7 8 9 10 11 36