Random

Ian Lurie 9 Jun, 2011

10 Social Media Tips for Politicians

Republicans, Democrats, some of you are pretty stupid when it comes to social media. Exhibit A: Your last name is Weiner—W-E-I-N-E-R— and you send lewd photos via Twitter? Seriously?! Exhibit B: You reply to a Craigslist ad via e-mail, attaching a picture of your six-pack? (that’s ex-Congressman Christopher Lee, folks, lest we forget) So, 10… Read More

Random

Ian Lurie 9 Jun, 2011

AppSumo special on my SEO Copywriting e-book

All good things come to an end, it seems. This deal has expired. You can buy the book for only $2 more, on my site. Or wait and see what the Sumo brings next. I’ve always been a bit scared of the AppSumo. His tough talk. His topknot. That smug smile. But it turns out… Read More

SEO

Ian Lurie 8 Jun, 2011

A new SEO factor: QualityRank

Ooh! Ooh! Did you see that?! I just made up a new term! I, Ian Lurie, can now put my stamp on the industry. QualityRank. It has a nice ring to it, yes? By tomorrow 10 conferences will invite me to keynote. Google has talked about ‘quality user experience’ and ‘quality content’ for a long… Read More

Random

Ian Lurie 7 Jun, 2011

How (not) to tell someone you can’t afford it

For every fantastic client we land at Portent, we talk to: 30-40 we like but can’t work with for one reason or another; 10-20 who make us a little nervous; 5-10 who we like, but are in industries we just won’t represent; 1-2 people who make me want to retire and open a combination gaming… Read More

Copywriting

Ian Lurie 7 Jun, 2011

Yes, you have to write. No, you don’t have an excuse.

I wrote a guest post for Heather Lloyd-Martin’s SEO Copywriting blog. In it, I write about Tribbles, fish, and why you have to write, even if you think your clients are illiterate rodents. Read Just Write!.

Social Media

Ian Lurie 2 Jun, 2011

Google +1: NOT the internet marketing messiah

In the last few weeks, Google’s been hyping their new +1 voting feature. Click the little +1 and tell everyone you liked a particular search result. Then they announced the +1 button. Click that and tell your network about a page you like, right from that page. You don’t have to be on Google.com. Note… Read More

Random

Ian Lurie 1 Jun, 2011

Poke The Box. Just do it in private.

“Are you OK sir?” The guy next to me at SeaTac gate S8 was eyeing me dubiously as I sat reading Seth Godin’s Poke The Box. I’d just finished yet another passage that made me think “Hell YES!” Apparently, I was also nodding vigorously. My inner monologue was showing. It creeped out my fellow traveler.… Read More

shield small Internet Marketing

Ian Lurie 27 May, 2011

Get Defensive (Design): First Smashing Magazine Article

Just got my first-ever article published on Smashing Magazine: Getting Started With Defensive Design. Anyone who’s read this blog for a while knows I obsess about good web defensive design. I’m really excited that SmashingMag accepted this article. The folks there put in a ton of time helping me get the article ship-shape, and put… Read More

Internet Marketing

Ian Lurie 25 May, 2011

What freakish and frumpy aircraft teach you about internet marketing

This is a rewrite of an old, old bit I wrote on the Portent web site way back when. It’s not the same. Nor are my feelings on the subject. The best internet marketing campaigns are the ones you don’t notice—they just do their job, delivering the stuff you need to your screen, when you… Read More

Internet Marketing

Ian Lurie 24 May, 2011

Inconceivable! 4 signs your project’s in big trouble

In every internet marketing project, there comes a time when the team members look at each other and say some version of “We. Are. F—ked.” And the project manager, like our friend Vizzini above, will say some version of “inconceivable!” I’ve been on both sides of that exchange. You probably have, too. Here are a… Read More

Random

Ian Lurie 23 May, 2011

The secret to internet marketing success? ‘Because I said so’

I’m going to let you in a secret. It’s the One Big Thing you have to know if you’re going to run an internet marketing campaign. Sometimes, you have to say ‘Because I said so’. Part of leadership is willingness to go out on a limb—to make a decision that isn’t supported by consensus or… Read More

SEO

Ian Lurie 19 May, 2011

Keyword research that doesn’t suck – how to

“You own a shoe store? Then you should optimize for shoes.” I actually heard an SEO tell that to someone at a conference, many years ago. The hapless listener (let’s call him HL) owned a shoe store. I don’t know if the SEO involved: Hated HL; Wanted the property that HL’s store occupied; Was was… Read More

Random

Ian Lurie 18 May, 2011

The shame of linkus interruptus: 9 things to check before you click publish

Some new, some not—my pre-blog publication checklist. I don’t follow these as well as I should, but do as I say, not as I do: Check links. Make sure they work! I blow this one all the time. It feels really stupid. Spare yourself the embarrassment of linkus interruptus. Delete the 1st two sentences. Whenever… Read More

Random

Ian Lurie 17 May, 2011

3 rules of great copywriting, taught by Vogon poetry

Caution: Lots of ‘inside joke’ humor for Hitchhiker’s Guide readers in this post. If you haven’t read the books, consider moving on quietly while avoiding eye contact. Or, read it and see what you’ve been missing. Vogon Poetry, described in The Hitchhiker’s Guide to the Galaxy as “The third-worst poetry in the Universe”, is a… Read More

Internet Marketing

Ian Lurie 16 May, 2011

New infographic: Internet marketing planner

I just finished a new chart. It maps out the typical steps I take when reviewing an internet marketing campaign for the first time. I was inspired by Julian Hansen’s So You Need A Typeface piece. While it doesn’t have every single step/channel/tactic in it, it does give you a high-level view of the various… Read More

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