The Portent Blog

email-symbols Internet Marketing

13 Nov, 2014

Symbols in subject lines, AKA the resurrection of Wingdings

By Tracy Beach

I’ve worked at Portent for 14 years now and this is my first blog post. You might ask yourself, “why now?” “Why does he start with this subject?” The answer is that nothing in the past 14-plus years has been more exciting, more inspiring, and maybe even more important than the recent technological advancements that have allowed us… Read More

36tools_smushit Internet Marketing

28 Oct, 2014

43 tools for modern marketers

By Ian Lurie

Modern marketers are mutts: We have to write, edit, produce, plan, measure, learn, listen, speak and otherwise pull miracles out of our rear ends on a daily basis. We need tools. This is my list. By the way, no one’s paid me, bribed me, threatened me or otherwise steered me towards their products. This is… Read More

brea Internet Marketing

14 Oct, 2014

The Big Idea (a Camp Counselor’s Guide to Inspiration at Portent)

By Brea Starmer

I am a camp counselor.  You know the kind: clipboard in hand, singing loud and off-key, with a huge smile plastered on my (no-makeup) face.  I know all of the ways to identify a Cedar tree, how to cook beef stew in aluminum foil on the campfire, and the best bed-time stories for a 12… Read More

affinity Internet Marketing

8 Oct, 2014

Google Custom Affinities Is Here: What You Should Do

By Ian Lurie

Yesterday, Google rolled out ‘custom affinities’ — their way to cross-target different audience segments. You can read about it on The Verge: Google rolls out custom affinity audiences ad tool for targeting very specific groups of people We’ve been researching this for a few years now. We started showing our results when I babbled about… Read More

makemyday Internet Marketing

29 Sep, 2014

A Geek’s Guide To Gaming The Algorithms

By Ian Lurie

I talk about all that’s wrong in marketing, tactics vs. strategy, etc. etc. We’re ignoring strategy and sound marketing. We work too hard to game the algorithm at the expense of long-term business development. FYI: For me, gaming the algorithm means finding the fine edge between legitimate and spam, and skating that edge. For me,… Read More

meeganblog Copywriting

14 Aug, 2014

Blog Strategy: Think Inside the TV

By Meegan Kauffman

I have a confession: I love TV. When I was a dirty-kneed seven-year-old sitting on our brown carpet, I watched the A-Team and MacGyver and Quantum Leap. I loved the consistency of these shows, how I already had an idea what the premise was going into it, and I loved to be surprised by the… Read More

Gardener Internet Marketing

8 Jul, 2014

How to Create an Online Experience for Humans

By Meegan Kauffman

The rules of Internet marketing change all the time, and it’s increasingly difficult to keep up. What animal is Google focusing on now? Your site should load in under a millisecond, right? Or should it load before your customers even search for it? As frantic as the world of Internet marketing may seem, the end… Read More

marketing_data Internet Marketing

23 Jun, 2014

Marketers Dying By A Thousand Data Points

By Steve Gahler

Data tells a story about the past, and helps us understand what we can expect in the future. But just like life, data has no guarantees. Even with all the data points and information in the world, it takes an experienced mind to transform insight into meaningful action. Marketers need to fill the gap between… Read More

Hero Image Large Size Internet Marketing

27 May, 2014

What Project Managers Actually Do

By Kimberly Williams

Photo Credit to aussiegall via Flickr, image not modified People are often confused about what a Project Manager actually does. Well, here at Portent, we’re the folks who have long guided projects to be timely, efficient, and profitable while making sure that the internal team feels supported and has all the information they need to… Read More

raingage-strategic-featured Internet Marketing

21 May, 2014

Announcing RainGage

By Ian Lurie

TL;DR version: Portent’s just launched RainGage Enterprise and RainGage™ Essentials. RainGage assesses your online marketing and recommends improvements that win you more business. It provides three layers of marketing recommendations: A strategic assessment across your entire marketing mix A tactical assessment showing areas for improvement A page-by-page, post-by-post (on RainGage Enterprise) and image-by-image set of… Read More

clientvsus Internet Marketing

13 May, 2014

One-Trick Ponies Get Shot: Doing Digital Strategy Right

By Ian Lurie

I gave a talk tonight to the SEMPDX crowd. It was an hour of ranting and raving about why digital agencies and in-house marketers are still treated like 1-trick vendors instead of marketing resources. I also went over the process I use when I create marketing strategies. But here’s the fun part: The whole presentation… Read More

Page load time: Go from 8 to 5 Internet Marketing

9 May, 2014

Research: Site Speed Is Hurting Your Everyone’s Revenue

By Ian Lurie

Site speed, site speed, site speed. Everyone around me is sick of hearing me rant about it, probably because I’ve pushed it on every client Portent’s had since, oh, 2008. Well, tough poo, ’cause I’m doing it again. Portent’s analytics genius, Michael Weigand, and his faithful right-hand man, Timothy Gillman, did some math based on… Read More

New Account Marketing Support Internet Marketing

8 May, 2014

A Survival Guide to Project Kickoff Land

By Mike Fitterer

When you begin a new project with a client, it’s essential to hit the ground running at the speed of light. Doing so will go a long way towards earning trust from the client. Still, you can’t begin the heavy lifting without some standard info. So how do you successfully navigate the early contract waters?… Read More

Contagious - Jonah Berger Internet Marketing

22 Apr, 2014

Marketing Tactics so Contagious, Even a Professional Isn’t Immune

By Isla McKetta

I like to think I’m immune from marketing. Working day in and day out with all the tips and tricks can make the underlying message of a soft sell glow in my brain like a neon light. And it makes me want to run the other way. Reading Contagious: Why Things Catch On by Jonah… Read More

The stack Internet Marketing

21 Apr, 2014

The Marketing Stack, aka: Why Do You Keep Getting Fired?

By Ian Lurie

Update: I wrote a much longer, more complete article about this, called One-Trick Ponies Get Shot And other stories: Digital marketing strategy done right. You might want to read that, instead. TL;DR version: Strategic thinking + tactical recommendations grows digital agency/client relationships. ‘Strategy’ means thinking across all digital disciplines — not just the ones in… Read More

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