Gardener Internet Marketing

How to Create an Online Experience for Humans

by Meegan Kauffman 8 Jul, 2014

The rules of Internet marketing change all the time, and it’s increasingly difficult to keep up. What animal is Google focusing on now? Your site should load in under a millisecond, right? Or should it load before your customers even search for it? As frantic as the world of Internet marketing may seem, the end… Read More

marketing_data Internet Marketing

Marketers Dying By A Thousand Data Points

by Steve Gahler 23 Jun, 2014

Data tells a story about the past, and helps us understand what we can expect in the future. But just like life, data has no guarantees. Even with all the data points and information in the world, it takes an experienced mind to transform insight into meaningful action. Marketers need to fill the gap between… Read More

Hero Image Large Size Internet Marketing

What Project Managers Actually Do

by Kimberly Williams 27 May, 2014

Photo Credit to aussiegall via Flickr, image not modified People are often confused about what a Project Manager actually does. Well, here at Portent, we’re the folks who have long guided projects to be timely, efficient, and profitable while making sure that the internal team feels supported and has all the information they need to… Read More

raingage-strategic-featured Internet Marketing

Announcing RainGage

by Ian Lurie 21 May, 2014

TL;DR version: Portent’s just launched RainGage Enterprise and RainGage™ Essentials. RainGage assesses your online marketing and recommends improvements that win you more business. It provides three layers of marketing recommendations: A strategic assessment across your entire marketing mix A tactical assessment showing areas for improvement A page-by-page, post-by-post (on RainGage Enterprise) and image-by-image set of… Read More

clientvsus Internet Marketing

One-Trick Ponies Get Shot: Doing Digital Strategy Right

by Ian Lurie 13 May, 2014

I gave a talk tonight to the SEMPDX crowd. It was an hour of ranting and raving about why digital agencies and in-house marketers are still treated like 1-trick vendors instead of marketing resources. I also went over the process I use when I create marketing strategies. But here’s the fun part: The whole presentation… Read More

Page load time: Go from 8 to 5 Internet Marketing

Research: Site Speed Is Hurting Your Everyone’s Revenue

by Ian Lurie 9 May, 2014

Site speed, site speed, site speed. Everyone around me is sick of hearing me rant about it, probably because I’ve pushed it on every client Portent’s had since, oh, 2008. Well, tough poo, ’cause I’m doing it again. Portent’s analytics genius, Michael Weigand, and his faithful right-hand man, Timothy Gillman, did some math based on… Read More

New Account Marketing Support Internet Marketing

A Survival Guide to Project Kickoff Land

by Mike Fitterer 8 May, 2014

When you begin a new project with a client, it’s essential to hit the ground running at the speed of light. Doing so will go a long way towards earning trust from the client. Still, you can’t begin the heavy lifting without some standard info. So how do you successfully navigate the early contract waters?… Read More

Contagious - Jonah Berger Internet Marketing

Marketing Tactics so Contagious, Even a Professional Isn’t Immune

by Isla McKetta 22 Apr, 2014

I like to think I’m immune from marketing. Working day in and day out with all the tips and tricks can make the underlying message of a soft sell glow in my brain like a neon light. And it makes me want to run the other way. Reading Contagious: Why Things Catch On by Jonah… Read More

The stack Internet Marketing

The Marketing Stack, aka: Why Do You Keep Getting Fired?

by Ian Lurie 21 Apr, 2014

TL;DR version: Strategic thinking + tactical recommendations grows digital agency/client relationships. ‘Strategy’ means thinking across all digital disciplines — not just the ones in your contract. We created the Marketing Stack to explain it. Click here to see it. Tactics should drive strategy, which should drive tactics. Now that you’ve sprained your frontal lobe, let… Read More

Sorry, I couldn't resist Internet Marketing

Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons

by Ian Lurie 9 Apr, 2014

This is a talk I’ve given before and gave last night to the Seattle SEO Network. But I finally did annotated slides! I cover stuff like: Audience research Return on Time Invested The humor of botch-related friendly fire (it’s a nerd thing) Here you go: Everything I needed to know about marketing I learned playing… Read More

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